Marketing Myopia


Theodore Levitt - 2008
    He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

The Idea Hunter


Andy Boynton - 2011
    In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places.Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do creative Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving idea companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

Design Thinking Methodology Book


Emrah Yayici - 2016
     It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Supermarketwala: Secrets to Winning Consumer India


Damodar Mall - 2014
    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

Founders at Work: Stories of Startups' Early Days


Jessica Livingston - 2001
    These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover?Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done.But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businesses do--create value--more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you.

Inspired: How to Create Tech Products Customers Love


Marty Cagan - 2008
    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

Strategic Human Resource Management


Jeffrey A. Mello - 2001
    This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.

The Cold Start Problem


Andrew Chen - 2021
    Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and  on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are vitally important today.

Your First 100 Days in a New Executive Job


Robert Hargrove - 2011
    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

Treasure Hunt: Inside the Mind of the New Consumer


Michael J. Silverstein - 2006
    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

I am a Rockstar: An Expert Guide to Success


Uma Vanka - 2020
    Reviewers of the book have recommended this as one of the best self-help books on Success, a self-help book that works, a guide that provides very simple steps, avoiding confusing mantras and a success book with something for everyone. Instead of listing boring textbook analogies, the author shares stories and experiences, making this an exciting and easy read.I am a Rockstar is your simple and end to end guide to Success, helping you to•Adopt positive thinking and winning attitude to succeed•Boost your self-confidence and self-belief•Control your life through a more straightforward, efficient, and productive perspective to life•Develop essential winning skills:::oEssential tools such as communication skills, leadership skills, negotiation skills, branding skills & presentation skillsoCritical life skills such as appreciation, discovering unknowns, turning weaknesses in

Smart Business: What Alibaba's Success Reveals about the Future of Strategy


Ming Zeng - 2018
    But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group's founder Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing are redefining how value is created. Written especially for those outside the technology industry or the startup arena, this book introduces a simple, overarching framework to guide strategy formulation and execution in this data-rich and highly interactive environment.Revealing the revolutionary practices that he and his team have developed at Alibaba, Zeng shows how to: Automate decisions through machine learning Create products informed by real-time data from customers Determine the right strategic positioning to maximize value from platforms and suppliers Repurpose your organization to further human insight and enable creativity Lead your company's transformation into a smart businessWith insights into the strategies and tools used by leaders at Alibaba and other companies such as Ruhan and Red Collar, in a variety of industries from furniture making to banking to custom tailoring, Smart Business outlines a radically new approach to strategy that can be applied everywhe

Holacracy: The New Management System for a Rapidly Changing World


Brian J. Robertson - 2015
    Holacracy creates organizations that are fast, agile, and that succeed by pursuing their purpose, not following a dated and artificial plan.This isn't anarchy – it's quite the opposite. When you start to follow Holacracy, you learn to create new structures and ways of making decisions that empower the people who know the most about the work you do: your frontline colleagues.Some of the many champions of Holacracy include Tony Hsieh, CEO of Zappos.com (author of the #1 New York Times bestseller Delivering Happiness), Evan Williams (co-founder of Blogger, Twitter, and Medium), and David Allen.

How to Improve Your Leadership and Management Skills - Effective Strategies for Business Managers


Meir Liraz - 2013
    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.