In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press

    At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing.It's hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable - it's a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge--knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel:Character: What kind of person succeeds in business?Leadership: How do you unite a team around a mission?Personal Productivity: How can you get more done in less time?Messaging: Why aren't customers paying more attention?Marketing: How do I build a sales funnel?Business Strategy: How does a business really work?Execution: How can we get things done?Sales: How do I close more sales?Management: What does a good manager do?Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.

    We're chasing the wrong things, asking the wrong questions, and polluting our minds. It's time to stop, it's time to resist and it's time to rethink the fundamental social blueprint that our lives are built upon.As an 18-year-old, black, broke, lonely, insecure, university drop-out, from a bankrupt family, I wrote in my diary that I wanted to be a 'Happy Sexy Millionaire' by the age of 25. By 25 I was a multi-millionaire having created a business worth over $300m dollars. Ironically, in achieving everything I set out to, I learnt that I was wrong about almost everything... The world had lied to me. It lied to me about how you attain fulfillment, love and success, why those things matter, and what those words actually mean.In this book, I'll dismantle the most popular, unaddressed lies about happiness that we've been led to believe. I'll expose the source of these lies, examine the incentives that fuel them and replace them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.

    The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding how to unleash their full potential. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers—not just grind through rote tasks. From Google and Amazon, to one-person online software companies—companies that bring software developers in as partners are winning. Lawson shows how leaders who build industry changing software products consistently do three things well. First, they understand why software developers matter more than ever. Second, they understand developers and know how to motivate them. And third, they invest in their developers' success.As a software developer and public company CEO, Lawson uses his unique position to bridge the language and tools executives use with the unique culture of high performing, creative software developers. Ask Your Developer is a toolkit to help business leaders, product managers, technical leaders, software developers, and executives achieve their common goal—building great digital products and experiences.How to compete in the digital economy? In short: Ask Your Developer.

    

    Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and  on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are vitally important today.

    Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.Packed with hard-won, battle-tested lessons from Lavingia's own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to:- start then learn - build a community, then solve a problem for them - charge for something even before you've built anything - avoid running out of money and, more importantly, energy - run a tight ship amid the rise of the gig economy and remote work - own a business without it owning you back.The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

    Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: • Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success • Most agencies blame themselves, and try to work on their MINDSET — But nothing changes because it’s not your mindset that’s the problem. It’s the MODEL that needs to change. • The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there’s never consistent income or time for you). • For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond. Forget the old concept of a general, digital marketing agency that takes years to establish - there’s no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual. This set of turn-by-turn directions to building a digital agency teaches: • How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row • How to build the team that will manage the day-to-day operations • How top agency owners grow to seven figures within a year • How to add $5,000 in monthly recurring revenue to your agency every single month • How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: • Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit • Josh’s templates you can copy for setting goals, designing your marketing, and tracking performance • How the Seven Figure Agency principles create a life shaped to your goals

    Just to mention a few:Most unicorn founders had no industry experience;There's no disadvantage to being a solo founder or to being a non-technical CEO;Less than 15% went through any kind of accelerator program;Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

    No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma…either you have “it” or you don’t.    After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could “it” be learned?   Drawing lessons from hundreds of the world’s biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year old daughter to clean her room. Inside are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.  Backable reveals how the key to success is not charisma, connections, or even your resume, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how.

    It's an entrepreneurial mindset--and that mindset can be cultivated."If you're scaling a company--or if you just love a well-told story--this is a book to savor."--Robert Iger, #1 New York Times bestselling author of The Ride of a LifetimeBehind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company's growth. In this book, he draws on their most riveting, revealing stories--as well as his own experience as a founder and investor--to distill the secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century.Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.)Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider's guide will inspire you to reimagine how you do business today.

    In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.- Bad Bedfellows. Startup success is thought to rest largely on the founder's talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly.- False Starts. In following the oft-cited advice to "fail fast" and to "launch before you're ready," founders risk wasting time and capital on the wrong solutions.- False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand.- Speed Traps. Despite the pressure to "get big fast," hypergrowth can spell disaster for even the most promising ventures.- Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both.- Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong.Drawing on fascinating stories of ventures that failed to fulfill their early promise--from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles--Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them.A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

    Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You'll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward.While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger.The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to:Understand the principles of change Overcome the barriers to change See change as an opportunity and not an obstacle Utilize simple frameworks and examples to guide you on your transformation By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable.This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. PRAISE FOR UNDISRUPTABLE"Aidan McCullen has lived a fascinating life of major change. In his book, 'Undisruptable'; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading."- Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization"As the poet Paul Valery said, 'the future is not what is used to be'. Organizations across the board must come to grips with permanent reinvention as their needed way of being. Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention."- Mark Johnson, co-founder Innosight and author Lead from the Future"This book teaches the mindset--the lens of clarity--that we all must develop in order to be undisruptable in a future of chilling disruption."- Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future"The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable."- Whitney Johnson, author of Disrupt Yourself"Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed outdated assumptions and mental models before it's too late. Moreover, you will learn how to remain perpetually curious no matter your past success. McCullen encourages us to embrace a constructive form of restlessness that can be personally rewarding as well as effective for our organizations."- Michael A. Roberto, author of Unlocking Creativity, Trustee Professor of Management, Bryant University"A masterpiece! Aidan McCullen's been through the gristmill of change, and come through with great wisdom and guidance for all of us. This is a book to treasure and reread."- Barbara Oakley, author of A Mind for Numbers and Learning How to Learn"Come for the evocative metaphors and stories. Stay for the powerful frameworks and practical guidance. Undisruptable is a useful guide to thriving in today's era of constant change. Highly recommended."- Scott D. Anthony, senior partner, Innosight, author of Eat, Sleep, Innovate and Dual Transformation"In Undisruptable, Aidan McCullen provides the missing manual to thrive in the Age of Disruption. This is the right book for right now."- Ozan Varol, author of Think Like a Rocket Scientist"Strategic frameworks often feel both academic and stale. Aidan McCullen has built a series of lenses on transformation that are based in real world practice--they are alive and fresh through research and compelling storytelling. It is so much fun to read, and incredibly important for people who work in strategy, innovation and the management of change (which we all do now!)" - Charles Conn, Board member of Patagonia and author of Bulletproof Problem Solving"If the 1920s was the time of the Great Depression and the 2008-2011 the era of the Great Recession, the COVID-19 has opened the doors to the age of the Great Reinvention. Now is the time to shed the old believes about change - and transform it from a threat into an opportunity. And that's exactly what Aidan McCullen with the Undisruptable - a sharp, deep, focused, pragmatic, and incredibly compassionate work we all need during these volatile and uncertain times."- Dr. Nadya Zhexembayeva, founder of Reinvention Academy and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos"Much of what makes us successful today, can limit our success in the future--therefore we must continuously learn, unlearn and relearn to be truly undisruptable. Aidan McCullen has packed this book with examples, powerful questions and actionable steps to put your journey to this state into practice. This book will make you better prepared for our uncertain future ahead, and help you find your own unique path to succeed in it." - Barry O'Reilly, author of Unlearn"Undisruptable combines analogies from the natural world with stories from the business world, and in doing so changes your perspective on business and life. It's a joy to read."- Anne Janzer, author of Writing to Be Understood"Aidan McCullen is an amiable companion in this exploration of the kind of mindset that will help you thrive in an uncertain world and become undisruptable no matter how big the gray rhinos charging at you may be. This book is full of thought-provoking questions, useful mental models, and real-world examples to help you approach business and life by embracing permanent reinvention. I highly recommend it!"- Michele Wucker, author of The Gray Rhino"This book can help people and organisations answer perhaps their toughest strategic question: 'How can we stay externally relevant to our fast-changing world when we're internally encumbered by slow moving systems and motivations?' Filled with a great blend of stories, practical tools and imaginative illustrations, I read it cover-to-cover in one sitting. Highly recommended for leaders, managers or anyone interested in change and innovation."- Elvin Turner, author of Be Less ZombieA wonderful combination of philosophy, metaphors and business concepts. A truly inspirational book on transformation and innovation.- Dan Toma, author of The Corporate Startup"I have three pieces of news for you; two good and one bad. First, the good news: we all understand the idea and the need of constant learning and permanent reinvention. Now, the bad news. Very few people really know how we can actually make it happen. The final good news. Aidan McCullen's book: Undisruptable will guide you with a beautifully crafted narrative, compelling evidence, storytelling and amazing creativity. It is a deep book and yet so much fun to read: learning - the sex of the mind - at this best."- Paolo Gallo, Former CHRO, World Economic Forum and author of The Compass and the Radar"Becoming undisruptable is not an event, it is a never-ending odyssey. In an age of incessant change, we must all learn to reinvent ourselves and our organisations big and small. This book provides a mental model to enable permanent reinvention."- David C. McCourt, Executive Chairman Granahan McCourt Capital and National Broadband Ireland and author of Total Rethink"Undisruptable inspires the mindset, provides the techniques, and stimulates the motivation to embrace constant change as a unique opportunity for yourself and for your organization. In an age of unprecedented change, this is not only useful. It is essential.- Alessandro Lanteri, PhD, Professor of Management ESCP Business School and author of Clever"A must read. Get it now! Aidan McCullen's work is itself an undisputable contribution to the power of focus and imagination when applied to all facets of our society. Undisruptable brings a fresh, vibrant and packed perspective on innovation and reinvention. The recurrence of reinvention is so powerful that it become the underlying current of the entire work and it does its magic! It primes us to think positively about the infinite possibilities that individual and collective thinking can achieve. It is a book for all ages and all flavours. No matter whether you read it for fun and personal leisure, or whether you read it to inspire yourself at work, or if you have just received it as a gift, Undisruptable will endow you with the greatest gift of all: the gift that human ingenuity can makes us Undisruptable!"- Mark Esposito, Ph.D, Professor, government adviser and author of Understanding How the Future Unfolds."Brilliant book. As a game plan for continued success throughout life, this book is a game changer. Regardless of your goals as an individual or a group, Undisruptable opens up a panacea of tactics and opportunities that are life altering. Aidan McCullen has crafted a pragmatic toolbox for life based on his own diverse experiences. As a young rugby player, when people saw Aidan for what he was, Aidan always envisioned what he could become and that makes all the difference."- Eddie O'Sullivan, former Head Coach to the Ireland and USA Rugby teams and author of Never Die Wondering" A magnificent book! How do you continuously learn, adapt and evolve so that you have the ability to continuously have meaningful work and a meaningful life in the Smart Machine Age? This book provides you a pathway to being on that Journey. This is a book that you will want to use for the rest of your life. Its practical "how -to" stories will capture your heart and your mind. I invite you to savour each chapter. It is a great read!"- Edward D. Hess, author of Hyper-Learning, Learn or Die and Humility is the New Smart, Professor at the Darden Business School"I absolutely love it! This book will change your life."- Friederike Fabritius, author of The Leading Brain"In an age of disruption, the only viable strategy is to adapt. In this gripping book, Aidan McCullen brings us along on his personal journey in which he unlocks the secrets of reinvention. The result is an excellent guide to navigating today's complex environment." - Greg Satell, author of Cascades and Mapping Innovation"A book we all need to read right now! If this past year has taught us anything, it's that nothing is guaranteed. Instead of that being a message of doom and gloom, Undisruptable, shows us just how much we actually control. It reminds us that our imagination and ability to create is paramount. It's a straight to the point guide to navigating and creating the change we need to see to continuously evolve. At a time where leaders and employees everywhere are feverishly trying to figure out what happens next, this book ensures everyone can get on the same page about how to use their unique talents, insights and resourcefulness to jump onto the "Infinity curve" and create the future they want to see."- Heather MacArthur, author of Low Man on the Totem Pole"A relatable and educational book with penetrating insight into the rise and fall of organizations. This is a must-read for business leaders with ambition to reach, and maintain, excellence."- John D. Wood, Esq. author of The Humachine: Humankind, Machines, and the Future of Enterprise"The germination of this book predates this current wave of disruption and so it's timing may seem remarkable; but that's how Aidan McCullen, and people who live undisruptable lives, have always seen things. In this book you see, hear and feel the personal and organisational mindset that thrives in disruption. More than anything it shows us the way to live happy and fulfilling lives in our ever-changing world."- Phillip Matthews, Former Captain Ireland Rugby Team and former CEO National College of Ireland

    Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.Built to Fail tells the complete inside story of Blockbuster’s meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today’s disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.

    It’s putting your entire self into your business with a willingness to grow personally and to take action towards building the successful life of your dreams.Small business consultant, photographer and host of The Self-Employed Life podcast Jeffrey Shaw believes we must develop ourselves personally first in order to increase our capacity for the success in business we want. Then all our hard work pays off!What self-employed business owners need is both business strategies and personal development to reach and maintain that success. In The Self-Employed Life, Shaw offers a three-part ecosystem for success:- Personal development: Remove limited thinking and establish forward-thinking mindsets- Business strategies: marketing, business model, systems and other key tools for growing your business- Daily habits: Efficient and effective habits to even out the ups and downs of being self-employedThis holistic approach will equip you over the long haul, beyond the mechanics of setting up and running a business.Whereas Shaw’s previous book, LINGO, was about creating the secret language to attract ideal customers, this book is all about creating the environment to attract the business success and life you want—through thought-provoking questions, supportive coaching concepts, and actionable business strategies.Jeffrey Shaw plots a path forward for self-employed and small business owners who know that a successful life is only limited by how big you can dream. He shows you how you can set up your environment to create the success you want. You may be in business for yourself, but you’re not in business by yourself

    

    The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors drawing on the distilled wisdom, stories and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their role today, and to lift the trajectory of their career. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed whether you're a CEO or just setting out to become one"--

    We all need to transition our businesses someday, and those that learn from this book will have a smoother experience, an improved deal structure, and a stronger bank account.—Walker Deibel, bestselling author of Buy Then BuildMost people start an online business for the freedom, autonomy, and money that come with entrepreneurship—but what they often find instead is the feeling that they're running on a hamster wheel and can't jump off. If you were looking to exit your business, would you know how? Do you know what your business is truly worth?This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you'll ever make from your business comes on the day you sell—so it's important to get the exit right. In The EXITpreneur's Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic. You'll learn to:● Assess the value of your business and reverse engineer a path to an incredible exit● Avoid the "ignorance discount" when selling a business on your own● Negotiate favorable deal terms and conditions● Calculate the all-important seller's discretionary earnings● Create rock-solid pillars every buyer wantsThe EXITpreneur's Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure—with not just money in the bank, but satisfaction and peace of mind.

    

    Solve them and scale with help from the leader in the field. The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that. CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.Building Customer Communities tackles topics like:The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success. How to measure the ROI of community initiatives and outcomes The anatomy, lifecycle, and member journey of a business community Designing, facilitating, and moderating shared spaces for your community members For leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.

    

    

    

    This book by a CEO and public relations expert shows how authentic leadership eliminates the need for short-cuts that sabotage success. Self-doubt and the intense pressure of facing the unknown are real problems for entrepreneurs and leaders. But there's a difference between feigning confidence and running a con game; Elizabeth Holmes and Billy McFarland thrived on faking it for a short while, but their businesses were all aspiration, no foundation, and so collapsed disastrously. This book revisits the core of leadership, defines authentic, reality-based business integrity, and shows readers how to attain and maintain it.Through the double lens of running her own PR firm in Silicon Valley and advising hundreds of other executives, award-winning CEO Sabrina Horn shows leaders how to attend to the fundamentals and gain the clarity of thought necessary to make sound business decisions. She delivers real, workable strategies and best practices with firsthand accounts of painful lessons. Horn's fake-free advice will empower leaders to disarm fear and organize risk, manage setbacks, plan for the unexpected, and create a company culture designed for long-term, sustainable growth.

    . . probable.Victoria Song teaches readers how to unlock the hidden power within their bodies to get what they want. After achieving successes but lacking fulfillment as a student at Yale University and Harvard Business School, and then as a Forbes 30 Under 30 Venture Capitalist, Victoria set off on an unusual quest to study, train, and work with more than 24 of the best coaches, therapists, and healers in the world. She then deployed the skills and tools she’d learned with a diverse group of the world’s highest performers. Through it all, she’s discovered the key that enables her clients to bend reality toward the directions they want. By accessing this extraordinary ability, Victoria’s clients have sold a company for 4 billion dollars, grown revenue 1,000% during a pandemic, and pivoted to design a more effective COVID-19 vaccine. Victoria reveals the meta-framework behind peak performance, self-development, therapy, and meditation that is accessible for all. Whether you’ve studied these areas closely or this is the first book you’ve read on this topic, you’ll have a front row seat to how the world’s elite use this knowledge to achieve more while doing less. In this fast-paced guide to success, you will learn how to: Bend reality by mastering two states of being that most people aren’t even aware of.  Navigate change and face the unknown like the greatest leaders. Access creative downloads that artists, musicians, and geniuses receive. Make your own luck—there’s literally a recipe! Find your unique “zone of genius” and live from it every day. Packed with powerful tools and exercises, Bending Reality will move you beyond intellectual understanding to embodiment. This is not another mindset book. You’re ready for Bending Reality if you realize it’s time to go beyond the mind and harness the full capacity of your consciousness to make quantum leaps in every area of your life. After learning how to bend reality, you will no longer need to memorize rules, tips, or tricks, but you will embody the essence of a remarkable leader who can make the impossible—probable.

    One of the quotes from his book reads, “ If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.Market research is the magic elixir that can give you that extra edge you always wanted over your competitors. It can help entrepreneurs in launching successful startups within their limited resources; it can even help small business owners from getting their businesses taken over by giant corporations. My book, Market Research Like a Pro, is written for the sole purpose of helping businesses not just understand the role market research plays in the success of a business, but also in learning the easiest ways of incorporating it into their day-to-day business operations.In this book, entrepreneurs and small business owners are going to learn: How to create a market research plan?How to collect data through market research?Where should businesses look for data?And most importantly, how to put the collected data into action?After reading this book, Sun Tzu will have nothing on you.

    You'll also learn the number one driver of employee turnover (spoiler: it has everything to do with you!), what you can do to stop an exodus, and how to build a team that really works. Soon, you'll be recognizing possibilities where others see problems, and capturing the power of small moments to create a meaningful legacy. Your company can be a place where people don't just survive, but thrive. I Love It Here shows you how.

    

    

    

    Since its introduction two decades ago by author and customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins to Silicon Valley sweethearts such as Apple and Google to digital innovators such as Warby Parker and Peloton.Why? Love. In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers—and the best way to do that is to embrace a rating system that segments customers into Promoters, Passives, and Detractors. NPS illuminates a radically simple idea: prosper by treating people the way you want to be treated. It puts the Golden Rule—and love—at the heart of enduring business success. Across a wide range of industries, the "star" NPS companies consistently deliver higher returns to shareholders. Want to double the stock market returns of an index fund? This book shows you how.But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits"—generated when customers come back for more and bring their friends—and argues convincingly that EGR should be included in audited financial statements.Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time—and your indispensable guide to making NPS the key to your own company's success.

    This provocative and inspiring book points the way.The huge challenges we face are daunting indeed: climate change, crumbling infrastructure, declining public education and social services. At the same time, we've come to accept the sad notion that government can't do new things or solve tough problems—it's too big, too slow, and mired in bureaucracy.Not so, says former public official, now Harvard Business School professor, Mitchell Weiss. The truth is, entrepreneurial spirit and savvy in government are growing, transforming the public sector's response to big problems at all levels. The key, Weiss argues, is a shift from a mindset of Probability Government—overly focused on safe solutions and mimicking so-called best practices—to Possibility Government. This means public leadership and management that's willing to boldly imagine new possibilities and to experiment.Weiss shares the three basic tenets of this new way of governing:Government that can imagine: Seeing problems as opportunities and involving citizens in designing solutionsGovernment that can try new things: Testing and experimentation as a regular part of solving public problemsGovernment that can scale: Harnessing platform techniques for innovation and growthThe lessons unfold in the timely episodes Weiss has seen and studied: the US Special Operations Command prototyping of a hoverboard for chasing pirates; a heroin hackathon in opioid-ravaged Cincinnati; a series of experiments in Singapore to rein in Covid-19; among many others.At a crucial moment in the evolution of government's role in our society, We the Possibility provides inspiration and a positive model, along with crucial guardrails, to help shape progress for generations to come.

    We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up. Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs—small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities. How did a convicted drug dealer launch and scale a massively successful fitness company? What core mindset drove LEGO to become the largest toy company in the world? How did a Pakistani couple challenge the global athletic shoe industry? What simple habits led Lady Gaga, Banksy, and Lin-Manuel Miranda to their remarkable success?   Big Little Breakthroughs isn’t just for propeller-head inventors, fancy-pants CEOs, or hoodie-donning tech billionaires. Rather, it’s a surpassingly simple system to help everyday people become everyday innovators.

    

    The early adopters who shift into the New Economy today will be perfectly positioned to succeed at a whole new level.Anyone can have a world-class life. You just have to be willing to go after it.In Peter's own words, "This book is about YOU. Your results. Your future. Your income. Your story. Your legacy."

    Grow healthy teams. See great results.Healthy teams begin with healthy leaders, and at the heart of this dynamic is emotional maturity—the quality the greatest leaders possess.Combining cutting-edge brain science with decades of counseling and consulting experience, Rare Leadership in the Workplace shows you how to take your leadership and your team to the next level. It will equip you to:Cultivate emotional maturity in yourself and othersDevelop the four habits of R.A.R.E. leadersPromote a strong group identityKeep relationships bigger than problemsIncrease productivity through trust, joy, and engagementWhether you are burnt out or just looking to improve, this book can help. When you prioritize people and lead from a secure identity, you’ll be amazed at the freedom you feel and the results you see. You can lead from a healthy place, respond rather than react, and build the team of your dreams.If you want to take your organization to the next level, it starts with you. Read Rare Leadership in the Workplace and be equipped to lead enthusiastic, emotionally mature, relationally connected teams.

    It has been since the Great Recession of 2008 and, while it's too early to understand the full impact of the Covid-19 induced financial crisis, the negative trend in American entrepreneurship will almost certainly be accelerated by the pandemic. New firms are being started at a slower rate, are employing fewer workers and are being formed disproportionately in just a few major cities in the United States. At the same time, large chains are opening more and more locations and companies such as Amazon with their "deliver everything and anything" to your front door service are quietly displacing Main Street businesses. And that was before the Covid-19 crisis.In The New Builders, we argue for the future of American entrepreneurship. But it lies in some surprising places - and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the new American entrepreneurs, let alone developed strategies to support them. Meanwhile the pressure on them is being compounded by the current economic crisis in ways that we haven't even begun to wrap our heads around.Our misunderstanding is driven by a core misperception of entrepreneurship in the United States. Consider for a moment a "typical" American entrepreneur. Think about the entrepreneur who appears in the news or on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up.The image you probably conjured up is that of a young, white male starting a technology business. He's likely located in Silicon Valley. Possibly in New York or Boston. He's probably self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.You might also feel America is teeming with these "typical" entrepreneurs, young, ambitious and ready to take on the risks of starting a business. You may feel, based on what you read in the press - particularly the business and tech press - that entrepreneurship is thriving in the United States, and helping the United States maintain its economic power.You'd be almost completely wrong.The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who we'll need to help us dig out of the current economic recession and help rebuild our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). Meanwhile, the fastest-growing group female entrepreneurs are women of color, who are responsible for 64% of the new women-owned businesses being created.In a few years, women will make up more than half of the entrepreneurs in America.The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs -- those in the top .01% in terms of their company's growth in the first five years -- is 45.These are the New Builders. Women, people of color, immigrants and people over 40.But we're failing them. And by doing so are failing ourselves.If we don't reverse this trend, America will lose the economic edge that has set us apart from other economies in the world. The New Builders will show how entrepreneurship has been intertwined with the history and economy of the United States -- and how its decline is part of the story of the divisiveness of our times, and the loss of hope in our country.The COVID crisis is making clear how vulnerable entrepreneursare. Relief money authorized by Congress is failing to reach New Builders and is highlighting structural issues with the way we support entrepreneurship. For example, women and minority owned businesses are not accessing the key aid packages. The rules require businesses to have relationships with certain approved SBA lenders, which women and minority owned businesses are less likely to have. Big banks favored larger customers at the expense of smaller and more Main Street businesses.And the program itself - based on W2 payroll -- failed to address the kinds of businesses most likely to be started by New Builders and the ways in which those businesses are organized (women and minority owned businesses make greater use of contract employees, for example, who were excluded from the loan calculations). The COVID crisis laid bare how we're falling short in supporting this most critical segment of our economy and the foundation of our economic future.The New Builders is a vital book now because in ways that have not been recognized, even by the experts, the entrepreneurs of America are in trouble. And we need them - they are the bedrock of the economy, the soul of our country and account for nearly all of the job growth in America. And now, more than ever, their resolve - and ours - will be tested. As our country reacts to the Covid-19 crisis, our economy goes into free fall, and our elected officials struggle to figure out what to do in response, the time to tell the real stories of American entrepreneurship has never been more important. The New Builders will be a vehicle for sharing these stories and for talking in depth about the work that needs to be done to revitalize the economy that they support and in large part have created.C suite executives and business leaders, startup founders and entrepreneurs.

    

    With anecdotes, practical suggestions, personal experience, established research, the book gives advice that can be incorporated in one's daily life.If financial freedom is your goal, and you don't know where to start, this is the book for you. Just like the other books of the Reclaim Life series, this book is a friendly mentor to navigate the complex financial world for anyone who is interested in financial freedom. The book contains timeless lessons on wealth, emotions of greed and fear, and happiness in monetary matters.Ideal gift for young adults, or anyone who is starting out on the journey of understanding personal finance.

    It's been used by thousands of teams for project success!59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obstacles the team may face. It's a proven tool for project teams, based on years of research, and thousands of teams are already using the Team Alignment Map to run effective get-to-action meetings, give projects a good start and de-silo organizations.Co-author Alex Osterwalder is the international best-selling author who co-created the Business Model Canvas, a strategic management tool used by 1 million+ industry leaders globally. Plan as a team and know who does what Uncover and proactively remove the most likely obstacles to any project Boost team member contributions Run more effective team meetings Get more successful projects With the guidance of High-Impact Tools for Teams, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!

    This is a deceptively challenging goal since there are no templates to work from. Establishing a project management office, information services, or human resources department is an understood process and does not vary greatly between organizations. Establishing an analytics team, by contrast, requires a significant up-front investment in understanding and contextualizing the initiative. Many organizations have attempted to use operating models and templates from other functions, in particular IT and operations research. This fundamental misunderstanding of where analytics fits within an organization has led to visible failures and has set back the analytical maturity of many organizations. Business leaders need to hire or develop data-centric talent who are able to step back from analysis and project management to view their work through a lens of value-creation.Understand how organizations and practitioners need to structure, build, and lead a successful analytics team - to bridge the gap between business leaders and the analytical function. The analytics job market is very frothy, and the talent pool has swelled in recent years with engineers, actuaries, and scientists up-skilling and re-branding themselves as data scientists. This influx of highly technical specialists with limited leadership experience has had negative consequences for the practice as a whole.Minding the Machines is organized in three key pillars: Strategy, Process, and People.Strategy - How to assess organizational readiness, identify gaps, establish an attainable roadmap, and properly articulate a value proposition and case for change.Process - How to select and manage projects across their lifecycle including design thinking, risk assessment, governance, and operationalization.People - How to structure and engage a team, establish productive and parsimonious conventions, and to lead a distinct practice with unique requirements. Analytical practitioners want to read this book because career progression opportunities for analytical professionals are very limited. Despite reaching senior technical roles they often report to a business focused manager who understands little about the analytical function. Practitioners seek leadership opportunities, but do not have the tools to move into leadership roles or to be successful in them.Business leaders with foundational analytical abilities want to read this book because what they may have learned from other business units is at best not applicable to analytics teams, and at worst counterproductive. There needs to be a resource specific to this unique practice.Students want to read this book because though they are developing strong technical abilities and learning the newest techniques, they are not being instructed in business leadership in an analytics context. This gap in education is amplifying the problem as the profession moves away from long-horizon highly technical solutions and towards a focus on immediate value.

    Tech entrepreneurs, make your startup dreams come true by utilizing this invaluable, founder-to-founder guide to successfully navigating all phases of the tech startup journey.With the advent of the internet, mobile computing, and now AI/Machine learning and cloud computing, the number of new startups has accelerated over the last decade across tech centers in Silicon Valley, Israel, India, and China. From Startup to Exit shares the knowledge that pioneering, serial entrepreneur Shirish Nadkarni has gained from over two decades of success, detailing the practical aspects of startup formation from founding, funding, management, and finding an exit. With successful tech entrepreneurs interviewed and featured throughout, From Startup to Exit will help you:Understand exactly what tech startups must do to succeed in all phases, from idea stage to IPO.Gain invaluable insights from the journeys of other successful tech founders that can be applied to your own situation.Learn how to raise millions of dollars of funding from angels and VCs to give your company the fuel it needs to take off and succeed.

    If we are luckier still, we have also been taught to establish a sturdy foundation for those dreams to stand upon. When building the business you’ve always dreamed of, you must first establish a rock-solid foundation, something I’ve learned from many years of experience as a Rugged Entrepreneur. What is a “Rugged Entrepreneur”? It’s what I call a special breed of entrepreneur. Ruggeds make the leap toward success in a way that separates them from the millions who fall short because they invest the time and effort to develop and hone the specific set of powerful skills you’ll discover in these pages.  I’ve identified four elements to becoming a Rugged Entrepreneur. These elements can be developed by anyone and are helpful to every type of entrepreneur. But all four of them are necessary to do the job well. The Four Foundational Elements of being a Rugged Entrepreneur are: A fervent work ethic A humble and healthy pride (what I call “Rugged Pride”)Fortitudo mentis (aka, mental toughness) Faith   The Rugged Entrepreneur provides a roadmap to your journey of lasting self-discovery. It’s about identifying and acquiring the skills to achieve sustained success and to build on top of that success. It’s about passionately pursuing a productive business life for yourself and your family using the economic engines accessible to us all.  But be warned: do not read this book if you do not want to be challenged.

    And any business organization can adapt the tools and techniques in this book.Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner.Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few.In this book, you will:Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team.Learn how you can align your vision with your essential mission statement.Discover the core values, including service and accountability, that fuel Colin’s customer-care ethos, and how you can apply those values to your own business.Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers.Become armed to inspire and empower your team.Be guided to create your own “bible” of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of.Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn’t complain when something goes wrong versus one who does.

    This is because small businesses are reflections of their owners and frequently take on the owner's behavioral characteristics. Addressing a business problem without addressing the underlying behavior that causes it is like trying to correct a building's structural defect by applying a fresh coat of paint. It may look better, but the underlying problem is still there. It will eventually resurface, and when it returns, the problem is usually bigger and more costly to correct. This insightful book explores six common behaviors entrepreneurs and small business leaders subconsciously bring to their businesses; behaviors that limit growth, undermine effectiveness, and keep them from realizing the dreams they went into business to pursue.The behaviors explored in this book are: Blurred Vision, No Accountability, Heroic Managing, E-Drift, Hiding Out, and Swollen Ego. Rarely do these behaviors exist by themselves. Instead, the presence of one behavior frequently signals the presence of another. What's more, these behaviors are found in owners of all ages leading companies of all sizes.

    Reward. Repeat. chronicles his compelling journey: from a profoundly isolated childhood to the hardcore leadership lessons of the Marine Corps, to Lehman Brothers and Morgan Stanley, to his own firm, going toe-to-toe with the giants of Wall Street.Gleacher's book puts today's culture of hype, tricks, and life-hacks to shame with its simple, timeless formula: be yourself, tell the truth, lead by example, do your best, own your mistakes, work hard, take risks, earn your success, and pay it forward.All of the profits from the sale of this book will be donated for charitable purposes.

    Your customer relationships vary widely; shouldn’t each customer’s loyalty to your product or service be reflected in their price?In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation.In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you’re a corporate executive or a sole proprietor, you’ll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.

    This unique quality of confidence, natural ability and personal magnetism exists within each and every one of us, just waiting to be unlocked. But while everyone is born with the capacity for charisma, few ever take full advantage of this amazing personal gift.More than a guide to becoming popular or charming-- The Charisma Factor is part mentor, part roadmap to embracing your individuality, discovering your authenticity and empowering yourself. By determining what we really want in life, we ignite the drive necessary to reach new heights and become our best possible self. This is the "it" factor--the charisma factor--that separates leaders from followers, students from teachers, and dreamers from doers.With The Charisma Factor , you'll discover . . .-The key characteristics of charismatic people-How to find--and enhance--your unique charisma factor-Effective strategies for being more charismatic in personaland professional settings-Daily tools and techniques for developing charisma-The secrets to turning charisma into authentic influenceWithin every person is a hidden spark of charisma waiting to be fanned into a flame.

    

    

    Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life.   Famously, over a four-year period, James Dyson made 5127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out ofmany failures and setbacks came hard-fought success. His products - including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers - are not only revolutionary technologies, but design classics. This was a legacy of his time studying at the Royal College of Art in the 1960s, when he was inspired by some of the most famous artists, designers and inventors of the era, as well as his engineering heroes such as Frank Whittle and Alec Issigonis.   In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome. Dyson has always looked to the future, even setting up his own university to help provide the next generation of engineers and designers. For, as he says, 'everything changes all the time, so experience is of little use'.  Whether you are someone who has an idea for a better product, an aspiring entrepreneur, whether you appreciate great design or a page-turning read, Invention: A Life offers you inspiration, hope and much more.

    

    In The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs, Mahendra Ramsinghani gathers insights from over a hundred founders to deliver an intuitive and insightful guide to understanding our psychology and navigating the psychological pressures of startup leadership.Venture backed companies are expected to grow at high velocity, raise large amounts of capital, build teams effectively to achieve unicorn, no decacorn status. Yet the journey is long, filled with uncertainties, extremities and black swan events. It can wear out the best and the brightest. On the outside, a CEO can demonstrate sheer bravado, an invincible spirit as they behead dragons in the business battlefield. And on the inside, they deal with their dark side, subconscious struggles, emotional barriers, shame or guilt. The role of a founder can be lonely, frustrating and filled with high-highs and low-lows - all of this leading to anxiety, depression even suicide.This book addresses the fundamentals of understanding our own inner workings and explores practical ways of overcoming our inner hurdles. Filled with simple, yet concrete strategies, lessons and insights, founders and business leaders can work with stress, anxiety, and other mental challenges presented by the life of an entrepreneur.In this book, readers will learn to:Understand the basics of founder psychology, and how our inner workings can help or hurt us The importance of building a healthy ego, leading to resilience Draw on the lessons of established startup leaders on how to wrestle with their own mental and emotional challenges Written for founders, entrepreneurs and Chief Executive Officers, The Resilient Founder leads a gentle path to self-awareness, compassionate soul-care and inner wellbeing. Entrepreneur, Investor and author Brad Feld calls this book dynamite. Case studies, philosophical perspectives and a generous dose of poetry is sprinkled across this book, which can be a companion for all those misfits, rebels and the crazy ones. For all those perpetually hitched on the roller coaster ride of entrepreneurial journey, this book is first of a kind to delve into the dark side and present a balanced approach to building your inner core as you build your company. This is no quick-fix guide, and we are perpetual work-in-progress. Today is Day One. Let us start the journey.

    In this new era, where sustainability is king, why should customers, investors and employees invest their hard-earned time and money with you? If you fail to convince the world of your sustainability credentials, you could quickly fall behind the curve. The Purpose-driven Marketing Handbook can help. It presents a new way to think about and communicate the difference your organization makes through the lens of your products and services, resulting in a unique and more authentic business proposition. You'll be exposed to the best practices of over 30 leading organizations from Caterpillar to the Olympic Games that can help fine-tune your current game plan. It will be your guide to realizing your sustainability advantage and standing out from the crowd. This book will help you to: • identify your sustainability risks and opportunities before they occur. • discover and quantify your real impact using a simple, four-step model.• express your benefits in terms everyone can understand, in relation to climate, warming, and carbon.• build a winning sustainability and ESG framework that works for you.• develop a compelling purpose statement and marketing campaign that resonates. • unlock significant marketing opportunities by taking an ecosystem perspective. • directly link your business and sustainability strategies.• engage both your frontline staff and board for organizational consensus. This is an essential marketing tool for motivated business leaders and organizations who want to shine in a crowded marketplace and enjoy success in the long term.

    The situation is only worsening. We do not have a common language to talk about pay, how it works at most companies, or a cohesive set of practical solutions for making pay more fair. Most blame the greed of America’s executive class, the ineptitude of government, or a general lack of personal motivation. But the negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the Director of Global Compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way.Buckmaster examines income inequality through the design and distribution of income itself. He explains why businesses are producing no meaningful wage growth, regardless of the unemployment rate and despite sitting on record piles of cash and the lowest tax rates[0] in a generation . He pulls back the curtain on how corporations make decisions about wages and provides practical solutions—as well as the corporate language—workers need to get the best results when talking about money with a boss. The way pay works now will not overcome our most persistent pay challenges, including low and stagnant wages, unequal pay by race and gender, and executive pay levels untethered from the realities of the average worker. The compensation system is working as designed, but that system is broken. Fair Pay opens the corporate black box of pay decisions to show why businesses pay what they pay and how to make them pay more.

    

    Make a huge difference. Get compensated accordingly. And still have time for other passions. The EOS Life will help you to discover, clarify, and customize the life you want to live: one where you do what you love every day, with the people you love doing it with--while at the same time making a huge difference and impact, getting compensated very well for doing it, and still having plenty of time to pursue other passions, hobbies, and interests that energize you.From Gino Wickman, creator of the Traction Library, TheEOS Life will give you practical, real-world, time-tested tools and insights to maximize your productivity, vitality, happiness, and work-life balance. This book is a must-read for all entrepreneurs and their leadership team members interested in living their ideal life.