Miraculously, his daughter was unharmed, but his wife faced a series of life-threatening injuries, including the same one that famously left Christopher Reeve paralyzed. Following the accident, Segal began sending regular email updates to their circle of friends and family—a list that continued to grow as others heard of the event and were moved by the many emotional and spiritual issues it raised. Segal's compelling memoir is an intimate and honest chronicle built around these email updates, and is a profound example of how people show up for one another in times of crisis.Alternatingly harrowing, humorous, heartbreaking, and hopeful, this is an uplifting tribute to love, determination, and how the compassion of community holds the power to heal, serving as an inspiring testament to the resilience of the human spirit when faced with pain and adversity.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    (Hence the “Dynasty” part of the show.)But even though they may have large homes, the Robertson brothers love hunting and fishing and proudly proclaim themselves “rednecks.”Phil was a star quarterback at Louisiana Tech but turned down the offer to play in NFL because he didn’t want to miss the duck season where he began his business and spent 25 years making duck calls from Louisiana cedar trees.The now multi-million dollar enterprise is managed by Phil’s third son Willie who is CEO of the company, while his brother Jase is the COO.Despite their wealth, they still wear camouflage prints, they hunt - shooting anything that flies or walks, they’re religious, and they’re full of subtle humor.The Robertsons are a traditional family who believe in guns and God.In the following pages you’ll get to know the family members in the Robertson family and learn why the show Duck Dynasty is watched by millions.As Willie Robertson said when asked by he believes the show is so popular – “We try to stick to our roots.We grew up not rich at all.We try to stay humble. We’ve been successful and God has blessed us. We always have a family prayer at the end of the show.”

    

    This book relives late Professor C K Prahalad’s dream life – from a boy who studied in a Tamil-medium school among the poor in Coimbatore, and went on to do MBA at IIM Ahmedabad, a doctorate at the Harvard Business School and sat on the boards of several large global corporations.Yet, this is not a biography. It is a mélange of untold stories of the profound impact CK had on global and Indian business leaders, CEOs, executives, students and teachers and while doing so, looks at the timeless lessons he left behind for future generations.This book is for those who get excited and inspired by how path-breaking ideas and deep insights on leadership, strategy and behaviour change the way we run our lives and businesses. It’s for those who believe that the world’s most difficult problems like poverty can be addressed by asking simple questions and finding innovative solutions for solving them.Readers will find rare and riveting stories of how CK transformed the mindsets of frightened Indian business leaders after 1991 reforms into formidable global players Just as fascinating is to learn how he also greatly influenced the direction and growth of India’s information technology sectorTo those who have heard CK talk and have read his books, he seemed tough and distant. This book demystifies the man and makes him eminently approachable.While the book is essentially about the Big Impact of the Big Man on Indian business since 1991, it doubles up smartly as an incisive commentary on India’s tryst with rediscovering its self-belief, globalization, modernization and much more after 1991.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    The bloke can write. He rhapsodizes about heroin better than anyone since Jim Carroll. With the flick of his enviable pen, he can summarize childhood thus: ‘My very first utterance in life was not a single word, but a sentence. It was, ‘Don’t do that.’... Russell Brand has a compelling story." — New York Times Book ReviewThe gleeful and candid New York Times bestselling autobiography of addiction, recovery, and rise to fame from Russell Brand, star of Forgetting Sarah Marshall and one of the biggest personalities in comedy today.Picking up where he left off in My Booky Wook, movie star and comedian Russell Brand details his rapid climb to fame and fortune in a shockingly candid, resolutely funny, and unbelievably electrifying tell-all: Booky Wook 2. Brand’s performances in Arthur, Get Him to the Greek, and Forgetting Sarah Marshall have earned him a place in fans’ hearts; now, with a drop of Chelsea Handler’s Chelsea Chelsea Bang Bang, a dash of Tommy Lee’s Dirt, and a spoonful of Nikki Sixx’s The Heroin Diaries, Brand goes all the way—exposing the mad genius behind the audacious comic we all know (or think we know) and love (or at least, lust).

    The best thing is that your new puppy is a blank canvas just waiting to be made into a masterpiece. Adopting a puppy means not only caring for his physical and emotional needs, but you must also train him to be an upstanding member of society. There are unacceptable behaviors, even for puppies. It doesn’t matter how cute and adorable they are when they ruin your carpet and stink up your house all the time. But it’s up to you to teach your puppy where and when to “go.” In this book, you will only learn time-tested strategies from potty training your puppy to, teaching him obedient safety measures, manners and leash walking etiquette to fun and unique tricks. You will learn step-by-step instructions that will help you train your puppy like a pro. Here is a glance of what you will learn in this book.. How to establish boundaries with your puppy Powerful techniques to potty train your puppy Non- Compliance warning signs New House training techniques Best Puppy obedience training techniques Noise control strategies Much much more With this book in your hand, you will learn how to efficiently and without stress conduct puppy training lessons. From hints about setting up the scene and tone of the classroom to learning how to be assertive yet kind, you will see how simple it is to be the best teacher ever. Even better, your dog will be such a good student that he will earn his rightful title as “teacher’s pet.” Did you know that dogs mirror their owners? If you come to class stressed, your pup will pick up on it and act out accordingly. On the same note, if you are positive and ready to roll, he is likely to be as well. If you are still a little shaky, rest assured that I have trained literally hundreds of puppies. I have trained a myriad of nervous puppy owners too. I have successfully trained them, and… I’ll train you too. Without another wag of your pup’s tail, let’s get on with our step-by-step training of your new puppy. Download your copy today.. Go to the top of the page and click the orange “Add To Cart” button on the right to order now!

    Everything you need to begin or continue your journey in real estate investing is here. How to present yourself to other real estate professionals, where to find the deals, how to talk to private lenders, where to find contractors, how to maximize profits on your flips and more. This is your guide to creating your real estate investing future. If you have ever thought about getting into real estate investing, this book will show you how to do it safely and securely.

    

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

    He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.