This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

    In this fun and thoughtful follow-up to his bestselling Rules of the Red Rubber Ball (2007), Carroll switches the playing field to the workplace, where innovation, motivation, engagement, and teamwork are the headline issues. Drawing on "play profiles" from thought leaders, change agents, and business leaders, he explains how to bring a sense of play into the workplace to stimulate creativity, encourage risk-taking, achieve goals--and have a great time doing it.Fully illustrated, with 31 profiles of successful "players" including ESPN president George Bodenheimer, bestselling authors Seth Godin and Malcolm Gladwell, Food Network host Duff Goldman, South Bronx activist Majora Carter, renowned author Paulo Coehlo, and many others

    With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

    With Step By Step, you set the pace-building and practicing the skills you need, just when you need them! Topics include building a project plan and fine-tuning the details; scheduling tasks, assigning resources, and managing dependencies; monitoring progress and costs; keeping projects on track; communicating project data through Gantt charts and other views.

    THE YEAR OF SAYING YES by Hannah Doyle will make you dirty-laugh, feel warm and fuzzy, and rediscover life's magic - all thanks to one little word: yes. Fans of Lindsey Kelk, Mhairi McFarlane and Lucy-Anne Holmes, you're in for a real treat. The first of four exclusive part-serialisations of THE YEAR OF SAYING YES by Hannah Doyle.Dear ReadersIt's drizzling outside, which totally matches my #currentmood. Pigs in blankets, all the mince pies and a festive Baileys or five are distant memories. You know the drill - it's January. Everyone's banning booze (terrible idea) or cutting carbs (impossible). To add to the misery pile, my plans to seduce the man of my dreams at the stroke of midnight flopped spectacularly. I'm Izzy. I don't just need a New Year resolution, I need a whole new life. And I need YOU. My dreary life is about to get a total makeover - it's my 'Year of Saying Yes'. And this is where you come in. It's up to you to #DareIzzy. I'm saying yes to your challenges, no matter how nuts, adventurous or wild they are. The sky's the limit - I'm at your mercy, readers! Wish me luck. I have a feeling I'm going to need it. LoveIzzy x Don't miss Part 2 of Izzy's adventure, where Izzy is challenged to ask a total stranger for his number, pose naked for a life drawing class and, wait for it... perform at Glastonbury!

    In the last year, he was able to take his brand new account from earning absolutely nothing to over 6 figures a year. His account now earns between 8 to 10 thousand a month as truly passive income as he practices exactly what is laid out in this Amazon Merch book. These results are not typical, but this book will go over the complete steps to setting up a profitable Merch by Amazon t-shirt business which you can use to sell your custom made artwork by printing it onto T-Shirts that are sold on the biggest market place in the world. *Who was this book written for?* This book is written for people who are looking to get their start selling their art (designs) on the internet with the print on demand service Merch by Amazon. There are also plenty of Amazon Merch tips and tricks for seasoned veterans to take their business to a new level. Every level of Merch by Amazon user will find something helpful from this blueprint. *Who this book is not for:* If you are looking to start an account and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results. If you are looking for shortcuts at the expense of others (copycats), this book is not for you. If you want to make an extra livable income stream for yourself or your family, you will have to work at it and put in the time and effort. *Topics covered in this book:* • Who Am I? • What Is Merch by Amazon? • Signing Up For An Account • Dashboard Walk Through • T-Shirt Niche Research • What You Need To Create Designs • Outsourcing Designs • Merch by Amazon T-Shirt Holidays • Leveraging Pinterest Marketing To Sell Your Merch Shirts • Merch by Amazon SEO Ultimate Guide • Selling Your T-Shirt Business • Wrapping It Up Each topic goes extremely in depth with exactly what you need to succeed. It goes over all the basics that you need to know how to use, as well as tools that will help you get an edge over the competition. Learn how to get started with Merch in the next hour or two. At the end you should have a clear idea of what it takes to build a profitable business, how to find niches that are hot and selling, and what you should be focusing your time on. This is the most comprehensive book on how to start and make money with Merch by Amazon which will hold your hand every step of the way.

    a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see . And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video. These are great tools after your prospect has made the mental decision to do business with you. Instead, use stories to get that "Yes" decision. Then you can do your regular boring, fact-filled presentation, but use this presentation as your new distributor's first training session. The difference is monumental. Instead of detailed explanation (facts) about what stories do inside your prospects' heads, I focused this book on the actual stories I use, word-for-word. You will love these stories, you will use them often, and you will definitely enjoy the increased success in your business. Join the top earners now and become a professional storyteller. Scroll up and order now and start enjoying some great MLM and network marketing stories to move your business forward.

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

    Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.   Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.   Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.

    Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can

    But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.The New Community Rules will help you:Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    For SQL beginners, it's more important for a book to focus on general concepts and offer clear explanations and examples of what the various statements can accomplish. This is that beginner book. A number of features make The LANGUAGE OF SQL unique among introductory SQL books. First, you will not be required to download software or sit with a computer as you read the text. The intent of this book is to provide examples of SQL usage that can be understood simply by reading them. Second, topics are organized in an intuitive and logical sequence. SQL keywords are introduced one at a time, allowing you to build on your prior understanding as you encounter new words and concepts. Finally, this book covers the syntax of three widely used databases: Microsoft SQL Server, MySQL, and Oracle, with special "Database Differences" boxes that will show you any differences in the syntax among those three databases, as well as instructions on how to obtain and install free versions of the databases. This is the only book you'll need to gain a working knowledge of SQL and relational databases.