Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

    Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it shows that there are seven archetypal themes which recur throughout every kind of storytelling. But this is only the prelude to an investigation into how and why we are 'programmed' to imagine stories in these ways, and how they relate to the inmost patterns of human psychology. Drawing on a vast array of examples, from Proust to detective stories, from the Marquis de Sade to E.T., Christopher Booker then leads us through the extraordinary changes in the nature of storytelling over the past 200 years, and why so many stories have 'lost the plot' by losing touch with their underlying archetypal purpose. Booker analyses why evolution has given us the need to tell stories and illustrates how storytelling has provided a uniquely revealing mirror to mankind's psychological development over the past 5000 years.This seminal book opens up in an entirely new way our understanding of the real purpose storytelling plays in our lives, and will be a talking point for years to come.

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Richard Carlson reveals tips that will transform your outlook at the office, easing stress there and also leading to a happier life at home.

    Here, Stephen Rosenfield lays out a clear plan for achieving success, candidly explaining what works, what doesn’t, and why. Including a 12-item “Successful Comedian’s To-Do List,” Rosenfield states, “Get undeniably good at each of these and you can kiss your day job good-bye. You will be a pro.” The New York Times heralded Stephen Rosenfield as “probably the best known comedy teacher in the country.” His alumni include some of today’s most prominent comedians and comedy writers, such as Lena Dunham, Jim Gaffigan, Eric Slovin, and Jessica Kirson. Rosenfield has directed, coached, and/or written for these and hundreds of other comedians. As a pioneer in the field of teaching comedy, he founded the American Comedy Institute, the premier stand-up comedy school in the United States, in 1989.

    Gitt maintains that God is not bound by the laws of nature, but instead uses them for His own purposes.

    A discussion of the themes in Albert Pike's Morals and Dogma.

    Nonviolent Communication partners practical skills with a powerful consciousness and vocabulary to help you get what you want peacefully.In this internationally acclaimed text, Marshall Rosenberg offers insightful stories, anecdotes, practical exercises and role-plays that will dramatically change your approach to communication for the better. Discover how the language you use can strengthen your relationships, build trust, prevent conflicts and heal pain. Revolutionary, yet simple, NVC offers you the most effective tools to reduce violence and create peace in your life—one interaction at a time.Over 150,000 copies sold and now available in 20 languages around the world. More than 250,000 people each year from all walks of life are learning these life-changing skills.

    It is inspiring to hear the words of people whose gift was to know what to say, when to say it, and how to phrase it, often in language so powerful, so eloquent and so beautiful that we remember their words centuries after they were first spoken. Here is an enjoyable collection of the greatest speeches that have been delivered throughout history, prefaced by brief historical and biographical introductions. The book includes some of the greatest, most celebrated speeches, such as Pericles' funeral oration in Athens in the fifth century BC, as well as lesser known speeches, such as Lieutenant-Colonel Tim Collins' eve-of-battle address to his soldiers in Iraq in 2003 - all of which deserve to be celebrated and credited by modern audiences.

    That's an odd way to begin a work of popular science . . . . but amusing.Please heed the warning from the Introduction by Bruce Sterling: "If you are examining Saucer Wisdom imagining that Rudy (or some fictional 'Frank Shook') has been actually logging a lot of on board saucer time, well, you can knock that off right now. Rudy Rucker made up the flying saucer part. There is no actual flying saucer. The saucer is not an interplanetary faster-than-light device. Its what we professional authors like to call a narrative device."I'm going to spill the beans as directly as I can here: Saucer Wisdom is a work of popular science speculation. Its a nonfiction book in which Prof. Rucker takes a few quirky grains of modern scientific fact, drops them into the colorful tide pool of his own imagination, and harvests a major swarm of abalones, jellyfish, and giant anemones."Pop-science writers didn't used to treat 'science' in this boisterous way, but there might well be a trend here, there may be a real future in this. Saucer Wisdom is a book by a well-qualified mathematician and computer scientist, a veteran pop science writer, in which 'science' is treated, not as some distant and rarefied quest for absolute knowledge, but as naturally great source material for a really long, cool rant."Rucker, in character, describes, and illustrates with delightful cartoon sketches (the way he would use chalk and a blackboard while talking science), the world of the progressively more distant future as it is transformed by computer technology, biotechnology, and human evolution. He also describes a hell of a party in Berkeley. Popular science writing will never be the same.

    The best-seller that helps you say: "I just said 'no' and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in "When I Say No, I Feel Guilty," the best-seller with revolutionary new techniques for getting your own way.

    This book is based on his acclaimed corporate workshops in executive communications.

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    

    It discusses all the benefits of fasting in various acute and chronic diseases, including arthritis, colitis, heart disease, and more. The author supervised over 40,000 fasts during his lifetime. More than 450,000 copies have been sold.