Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

    To make that move. To fulfill your vision. I want to take you closer to your goal, whether that be starting a billion-dollar unicorn, building a revolution, or just helping you better understand that change of any kind starts with you. You can be the Startup Hero. Startup Heroes are the ones that drive progress, and whether you bring us to another planet or make your neighborhood a nicer, happier place, you can become a Startup Hero. This book is the first step. It helps you take that first step. The step will be different for everyone. It might be to call that customer. It might be to draw up a design concept. It might be to talk to your boss. With this book, I hope to guide people to think big, drive change and go full speed ahead. I am giving them a pledge to do their work for good, and I am giving them some of the tools they need to accomplish their goals. This book is hard. It takes you through a variety of activities, questions, stories and challenges (even puzzles and poems) working both the right and left side of your brain and all the parts in between. The activities I propose are challenging and sometimes even embarrassing. The questions I ask are probing and provoking. The stories I tell are used as examples to guide you toward what I call Startup Heroism. So, why would you read this book? Well, I have worked for 30 years for entrepreneurs. I have supported, funded and coached Startup Heroes all my working life. And I have tested the concepts of this book on the students at Draper University and they have come out to be some of the most interesting, dynamic, and motivated people the world has ever seen. In fact, we have had about 1000 students from over 60 different countries come through the program at this writing, and they have started more than 300 companies! I wrote this book so that some of the thinking that I applied to Draper University could be spread wider, in hopes that these messages would reach other potential Startup Heroes (maybe you) who might make an impact on the world, be proactive about their work, or at the very least, improve their lives. So, I implore you. Read this book, try this book, do this book, play this book, absorb this book, experience this book. It might surprise you. It might thrill you. It might drive you. It might kill you. At the very least, I hope it will give you a perspective on how real progress is made, and at the very best, it might just change your life.

     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

    but not out. In 2001, then-27-year-old Chad Hymas had everything: a beautiful wife, two sons, two thriving businesses and parents and brothers who loved and supported him in everything he did. It seemed he couldn't fail. Everything he touched turned to gold. And then a rushed decision to ignore safety in favor of getting home to see his baby boy take his first steps changed everything forever. A few minutes of caution could've kept his golden life on track, and he would live to regret his decision until he changed his mind about what his life was for. Ultimately, Chad Hymas spent many weeks in the hospital and in physical therapy. The doctors determined that psychological therapy wasn't needed, but Chad had another kind of help. He met Art Berg, another quadriplegic, who introduced himself without a word but with plenty of action. And Chad was paying attention. That was the day he began to change his mind about his life's purpose. With desperation, dedication and determination, and the help and love of his family and friends, Chad set out to reinvent himself, take risks, and do things he never thought he could or would do, even when his body was whole and fully functional. He had plenty of black periods to work through, to let go of his old ideas about who he was supposed to be, and the anger and frustration of not being able to be that. It hasn't been an easy journey, but it has transformed him into a man unlike anything he ever thought he could or would be. He's dedicated his life to service for others who have lost functionality, or perhaps never had it. He became a living example of what is possible, if one is willing to invent different ways to do what has to be done. In order to teach others, he had to invent those new and different ways of doing things for himself. He had to walk the talk. Now... He opens minds, eyes, hearts and doors for people just like himself. He helps people who have all their faculties to become more than they think they can be. He inspires children and adults alike, those with challenges and those without. He helps companies to work better by coming together, and teaches families and caretakers new ways to help those they care for. In the ten years since his accident, Chad travels the world, speaking to companies, kids in schools at all grade levels, families and individuals whose lives are being remolded by their own events. He has become the living demonstration of what is possible, if we find different ways of doing what must be done. His life changed forever and now, he changes lives.

    The Customer Service Survival Kit recognizes that the worst customer situations demand more of front-line employees than good intentions and the right attitude. The book includes tangible tips and tricks to help readers discover how to lean into criticism, how to avoid trigger phrases that can make bad situations worse, the secret to helping people feel heard, how to safely deliver bad news, and how to become immune to intimidation--among many other skills.Issues with customers can send even the most seasoned service professionals into red alert. But you don’t need to be a crisis counselor to effectively communicate your way out of a difficult spot. With the help of these valuable insights, lessons, and indispensable problem-solving tools, your organization holds the key to radically improving its customer service reputation.

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.Have you ever noticed that the business savvy of the world's best CEOs seems like a kind of street smarts? They sense where the opportunities are and how to take advantage of them. And their companies make money consistently, year after year.How different is it to run a big company than to sell fruit from a cart or run a small shop in a village? In essence, not very, according to Ram Charan. From his childhood in India, where he worked in his family's shoe shop, to his education at Harvard Business School and his daily work advising many of the world's best CEOs, Ram understands business as few can.The best CEOs have a knack for bringing the most complex business down to the fundamentals -- the same fundamentals of the family shoe shop. They have business acumen -- the ability to focus on the basics and make money for the company. What the CEO Wants You to Know captures these insights and explains in clear, simple language how to do what great CEOs do instinctively and persistently: * Understand the basic building blocks of a business and use them to figure out how your company makes money and operates as a total business.* Decide what to do, despite the clutter of day-to-day business and the complexity of the real world. Many people spend more than a hundred thousand dollars on an MBA without learning to pull these pieces of the puzzle together. Many others lack a formal business education and feel shut out from the executive suite. What the CEO Wants You to Know takes the mystery out of business and shows the secrets of success used by business legends like Jack Welch of GE.

    Volume 1 (this book) is a reprint of the original 1910 edition (published by Luzac & Co., London) of Sun Tzu on the Art of War: The Oldest Military Treatise in the World by Lionel Giles. The Chinese text, Giles' English translation, as well as his extensive notes are all faithfully reproduced. A Wade-Giles to Pinyin conversion table has been added to make the original classic more useful for the modern student. Volume 2, available separately, includes each chapter in Chinese traditional characters, the pinyin transcription, as well as the English translation.

    Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners -and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today. For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

    Many people have passion and a burning desire to achieve something more but need direction and assistance focusing their energy. In this book, I have outlined six key points on the path to experience the life of an entrepreneur. These points will become your personal “compass” and will help you point the way to setting a vision that is uniquely yours as you pursue your dreams. You will also get a glimpse into the lives of several very successful entrepreneurs along the way. The key points are: 1. The Truth – Accepting Reality 2. Vision – Looking Forward 3. Commitment – Staying with Your Vision 4. Resiliency – Recovering from Setbacks 5. Validation – Experiencing Confirmation 6. Drifting or Driving – The Challenge! My hope is that this book motivates you to action and you personally discover the satisfaction of the life of an entrepreneur.

    Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!

    But three things have changed the path to success:Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers.Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.The days of "success first, significance later," have ended.While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is "Start" gives readers practical, actionable insights to be more awesome, more often.

    It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.