Your heart will be challenged by the vision of Joshua, the passion of Nehemiah, and the faith of Joseph.

    Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep the attention of prospective buyers with irresistible offers --Create a follow-up system of additional offers to boost income and grow your business --Automate your business so you can enjoy the ultimate rewards of profits, time, and leisure --Duplicate your business(es) to multiply your total income

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    It is the most current, relevant, and balanced presentation of the subject matter in the context of building marketing strategy. It presents a comprehensive description of various concepts and theories useful for understanding consumer behaviour and illustrates with the help of examples, how these concepts are used in the development of such strategy. About Author: Del HawkinsUniversity Of OregonAmit MookerjeeIndian Institute of Management ,Lucknow Table Of Contents: Part One: Introduction1. Consumer Behavior and Marketing StrategyPart Two: External Influences2. Cross-Cultural Variations in Consumer Behavior3. The Changing Society: Values4. The Changing Society: Demographics and Social Stratification5. The Changing Society: Subcultures6. The Society: Families and Households7. Group Influences on Consumer BehaviorPart Three: Internal Influences8. Perception9. Learning, Memory, and Product Positioning10. Motivation, Personality, and Emotion11. Attitudes and Influencing Attitudes12. Self-Concept and LifestylePart Four: Consumer Decision Process13. Situational Influences14. Consumer Decision Process and Problem Recognition15. Information Search16. Alternative Evaluation and Selection17. Outlet Selection and Purchase18. Post purchase Processes, Customer Satisfaction, and Customer CommitmentPart Five: Organizations as Consumers19. Organizational Buyer BehaviorPart Six: Consumer Behavior and Marketing Regulation20. Marketing Regulation and Consumer Behavior Special Features: Updated chapters having important emerging trends and concepts such as internet and technology More than half of the ?Opening Vignettes? and ?Consumer Insights? are new or substantially revised Application of consumer behavior concepts and theories to marketing problems Discussion on marketing to ethnic sub-cultures Multiple global examples along with use of data and examples from Indian context 35 cases- 31 cases

    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

    Like Andrew Marr's HISTORY OF MODERN BRITAIN or Michael Palin's HIMALAYA, the book will have a coherence and life beyond the television series, mirroring its basic structure, but looking at some issues in greater depth, and telling additional stories to illustrate some of the ideas.This book is about the things that Britain produces in order to pay its way in the world, from physical goods that we can see and feel, to intangible services that are much harder to quantify. We don't have to be prejudiced in favour of certain types of value: we shouldn't assume finance is modern, and manufacturing out of date for example. What matters is what sells and for how much. From manufacturing to technology, design and the services industries, this book will provide a cutting edge analysis - via entertaining stories - about what we make and why it matters.

    It is based on 10 years of research and experiments to find out exactly what can increase the productivity of an average lazy person several times. Many elements of this system are used by billionaires, Olympic champions, CEOs and even presidents of countries. The book is entertaining to read and has plenty of examples and insights about what can destroy or skyrocket productivity. The goal of this book is to change your mindset and encourage you to implement several simple productivity tools that will allow you to do more work in a day than the majority of people can do in a week — while working less hours and having more fun.

    You'll read about humans who are invisible to computers, how a default password once caused a zombie apocalypse and why airlines sometimes give away free tickets. This is also a book on how to prevent, avoid and reduce the impact of such problems. Our lives are increasingly tracked, monitored and categorised by software, driving a flood of information into the vast sea of big data. In this brave new world, humans can't cope with information overload. Governments and companies alike rely on computers to automatically detect fraud, predict behaviour and enforce laws. Inflexible automatons, barely smarter than a fridge, now make life-changing decisions. Clever marketing tricks us into believing that phones, TV sets and even cars are somehow smart. Yet all those computer systems were created by people - people who are well-meaning but fallible and biased, clever but forgetful, and who have grand plans but are pressed for time. Digitising a piece of work doesn't mean there will be no mistakes, but instead guarantees that when mistakes happen, they'll run at a massive scale. The next time you bang your head against a digital wall, the stories in this book will help you understand better what's going on and show you where to look for problems. If nothing else, when it seems as if you're under a black-magic spell, these stories will at least allow you to see the lighter side of the binary chaos. For people involved in software delivery, this book will help you find more empathy for people suffering from our mistakes, and discover heuristics to use during analysis, development or testing to make your software less error prone. <

    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

    

    Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on- and off-premise catering operations. We ve added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Manager s Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information. This includes extensive material on how to prepare a restaurant for a potential sale. There is even an expanded section on franchising. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and specialties for profit. You will discover an expanded section on restaurant marketing and promotion plus revised accounting and budgeting tips. This new edition includes photos and information from leading food service manufacturers to enhance the text. This new, comprehensive 800-page book will show you step-by-step how to set up, operate, and manage a financially successful food service operation. The author has taken the risk out of running a restaurant business. Operators in the non-commercial segment as well as caterers and really anyone in the food service industry will rely on this book in everyday operations. Its 28 chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understan

    Decades before Crockett, Bowie or Houston even set foot in Texas, Frederick Stockman was already there. Author Elizabeth Schwartz, a ninth-generation Texan, has delved deep into her ancestral roots to create this moving story of the Frederick Stockman familys' courageous determination to make Texas their home during the turbulent period between 1806 and 1836. The Texicans was inspired by a Texas history book calling her ancestral clan a "congenial society for evil"--rogues "skilled in many forms of villainy" for their role in the tumultuous years of first Spanish, the Mexican rule. Frederick Stockman and his family immigrate to Spanish Texas in 1806 to ranch, but soon find themselves inexorably drawn into the bitter conflict between Mexico and Spain. They join forces with a dashing young Spanish deserter, Miguel Gonzales, in his successful campaign to liberate Mexico and Texas from Spanish rule. Their ties are further cemented when Gonzales marries into the family. As Heroes of Mexico, the Texicans--staunch supporters of Mexican rule for Texas--find themselves vilified by North American settlers illegally flocking across the unprotected border. These newcomers, calling themselves Texians, view Mexico, Mexicans and Texicans as the enemy. Targets of bigotry, the Texicans themselves are torn along cultural lines as their hero-turned-despot, General Santa Anna, propels them towards a deadly showdown.

    Dylan Ryan arrives in Texas just as the Runaway Scrape is in full swing and the Battle at San Jacinto nears. He misses going to war when he comes to the aid of Mort Lems, severely wounded by outlaws who seek information on the location of an old trail used by the Spaniards to transport gold bullion from Texas to New Orleans. It is said gold bars are still buried along that trail. Dylan and Mort escape to the prairie of North Texas and the safety of the Red River Wilderness. But instead of having the land to themselves, they discover peaceful settlements springing up around trading posts all along the river. Peace is fleeting, as Indians grow angry at the homesteaders breaking the soil with their plows on land that was promised to them for hunting grounds. The newly organized Republic of Texas is unable to provide the settlements protection, so it is the trading post owners who hire gunmen to act as ranger forces to repel the hostiles. A new war has begun, this time with an unpredictable enemy. Dylan, Mort and the settlers watch their dreams for a new beginning end as clouds of dark smoke rise into the clear blue sky as homesteads burn. Indians begin to raid every community, burning, stealing horses and taking women and children as slaves. Overnight the promise of a better life in Texas has been replaced with one of a living hell. Blood Trail is the first in a series.

     b) The average weekend golfer would love to improve but doesn´t have the time or the interest to spend long hours practicing. After studying the golf swing for over 25 years, JF Tamayo has developed a revolutionary method proved for the weekend golfer of any level to significantly improve distance and accuracy from day one, based on three main principles: 1) FOCUS ON CHANGES THAT MOST POSITIVELY AFFECT RESULTS: Opposite to the traditional methods, this book will only ask you to make changes in the most relevant parts of the swing needed to hit solid and consistent shots: the backswing and the transition between the backswing and the downswing. 2) LEARN HOW TO DEVELOP AN EASY, REPEATABLE AND SOLID BACKSWING: One of the biggest breakthroughs of the method was the development of a unique and much easier way to consistently make a solidly sound backswing that will look similar to the new Tiger Wood´s one plane backswing but much simpler to learn, to do and to repeat. 3) LEARN HOW TO CREATE LAG: Being able to increase lag during the downswing is one of the major differences between the amateur's golf swing versus a professional's and probably one of the most misunderstood concepts of golf. In this book you will easily learn how to lag the club like the pros, dramatically improving your clubhead speed, ball striking ability and distance. Authors: J. F. TAMAYO - 143 Photographs by J. Jaeckel

    In the wake of his death WIRED presents Steve Jobs: Revolutionary, an eBook featuring our best stories about him. The anthology begins with a remembrance by Wired senior writer Steven Levy, who interviewed Jobs many times over the last two decades. We continue with six other stories that track Jobs on his uncanny rise, his dramatic fall, and his spectacular, unlikely return to Apple.