1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    In his latest offering, he owns the subject both figuratively and literally: his home. House really began in 1901 when a family moved into a brand-new house in Cleveland Heights--full of hope for the future and pride in their stunning home. But as time moved on, upkeep began to wane and, in the end, the house went on the market. And there it stayed for quite some time, until the Ruhlman family decided to buy the dilapidated building.With the always-tedious home-buying process and expensive repairs soaring into the hundreds of thousands of dollars, the American Dream can seem like the American Nightmare. Detailing the purchase and renovation of a single family home, House explores the importance of the place we live in, our yearning to establish it, and the importance of the actual structure, its impact on our intellectual and spiritual lives, and on the struggles of a family. Packed with useful information and stories written with a storyteller's flair, House is a dramatic narrative by a gifted writer who eloquently concludes that be it ever so humble, a castle or a row house downtown, there's truly no place like home.

    Now revised, enlarged and expanded, Kenneth Frampton brings the story up to date and adds an entirely new concluding chapter that focuses on four countries where individual talent and enlightened patronage have combined to produce a comprehensive and convincing architectural culture: Finland, France, Spain and Japan. The bibliography has also been reviewed and extended, making this volume more indispensable than ever.

    His courage was remarkable, as was the way he defied his handicap. The film Reach for the Sky brought Bader’s life into cinemas, and Robert Jackson's classic biography was the first to document his life. After a lonely childhood Bader’s early reputation as a sportsman and a daredevil made him popular with his contemporaries. But he was also an irritation to his superiors, a pattern which continued throughout his life, and hid an academic ability which won him a scholarship to St Edward’s School and a cadetship at the elite RAF College in Cranwell. After his accident, Bader was determined to rejoin the RAF. As a pilot, he was an tactical innovator, a man who confronted the methods of other pilots. When he was a Prisoner of War, Bader’s antagonism toward his guards, and his political pronouncements in later life, sometimes provoked his colleagues, but never lost him their lasting respect and admiration. After retiring from the RAF he combined a full-time job with Shell with all the demands of being a celebrity; his inspiration to the disabled gained him many accolades and finally a knighthood.Both aggressive and charming, Bader’s outward personality was famous. Robert Jackson describes the evolution of that forceful character, and the motivation behind his remarkable achievements. ‘Its style and structure make it readily accessible and, like your favourite armchair, it is easy to relax into at the end of a busy day.’ Frank BurnsRobert Jackson has been a full-time author since 1969, specializing in aviation and military history. A retired member of the Royal Air Force Volunteer Reserve, he has flown a wide variety of aircraft, ranging from jets to gliders. A prolific author, he has written both fiction and non-fictionEndeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    

    Her father was deeply conservative, with romantic, old-fashioned views about England. After his death, wanting to understand him better, Bunting began to explore his passionate, lifelong attachment to a small plot of land in North Yorkshire. Delving deep into the rich history of this acre, she uncovers traces of its Neolithic inhabitants and of the Cistercian monks; she learns of the medieval battles and considers the changing face of agriculture and leisure. The result sheds a fascinating light on what a contested, layered place England is, and on what belonging to a place might mean to all of us. "The Plot" is an original, heartfelt, and deeply political book.

    In smart prose with a light touch, Goners reveals the last days, hours, and moments of 50 notable and notorious figures in history such as Alexander the Great, John Belushi, Billy the Kid, Joan Crawford, Princess Diana, Charles Dickens, Cary Grant, Ernesto Che Guevara, Harry Houdini, Bruce Lee, Marie Antoinette, Pablo Picasso, Tupac Shakur, and Andy Warhol. You’d have to read 50 biographies to get all the in-depth information that author Gordon Kerr has compiled under one cover.  Read straight through or just dipped into, Goners is a compelling and curious ride.

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    It discusses the Garden Cities movement and the suburban developments it generated, the German-Russian architectural experiments of the 1920s, the place of the avant-garde in the plastic arts, and the uses and pitfalls of seismological approaches to architecture, and assesses the prospects of socialist alternatives.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    Nonpartisan and well-balanced, Where Does the Money Go? is a candid, eye-opening, and delightfully irreverent guide to the ongoing federal budget crisis that breaks-down into plain English exactly what the Fat Cats in Washington, D.C. are arguing about.

    He died in 1965 virtually unrecognized, yet in the following years his work and thought have attracted and intrigued an international audience. Now this comprehensive biography gives a pivotal poet his due. Based on interviews with scores of Spicer's contemporaries, Poet Be Like God details the most intimate aspects of Spicer's life-his family, his friends, his lovers-illuminating not only the man but also many of his poems. Such illumination extends also to the works of others whom Spicer came to know, including the writers Frank O'Hara, Robert Duncan, Denise Levertov, Helen Adam, Robin Blaser, Charles Olson, Philip K. Dick, Richard Brautigan, and Marianne Moore and the painters Jess, Fran Herndon, and Jay DeFeo. The resulting narrative, an engaging chronicle of the San Francisco Renaissance and the emergence of the North Beach gay scene during the 50s and 60s, will be indispensable reading for students of American literature and gay studies.

    The text covers the full range of his oeuvre, describing early assignments in the 1870s as a draftsman for leading architects in Barcelona, the innovative buildings he created for the Güell Palace and Estate, daring new structural solutions at Bellesguard, architecture inspired by nature at the Casa Calvet and in the Park Güell, and the construction of his unfinished masterpiece, the Church of the Sagrada Familia, which occupied him until his death. The author traces all the influences that led to his definitive style, from his fascination with the Orient and neogothicism to his affinity for naturalism and specific geometric forms.Brilliantly illustrated, this incisive overview of Gaudí's visionary work is ideal for those who delight in his architecture as well as those who look forward to traveling to Spain to see his monumental legacy.

    Rare Book

    From its first edition, this text has included a scrupulous account of American political and diplomatic history. Today, the book explores areas of history such as social, cultural, urban, racial and ethnic history, the history of the West and South, environmental history, the history of women and gender, and American history in a global context. The twelfth edition of this text includes the McGraw-Hill�s hit Primary Source Investigator (PSI) cd-rom, with hundreds of sources and a program that walks students through how to write a paper using those sources as evidence..