Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

    This unique all-in-one handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and resum�s as well as to preparing academic presentations and posters.FEATURES:A practical presentation carefully introduces such basic writing mechanics as word choice and word location, sentence structure, and paragraph organization before moving into manuscript planning and organizational strategies. Extensive hands-on guidance for composing scientific documents and presentations then follows.Relevant and multi-disciplinary examples taken from real research papers and grant proposals by writers ranging from students to Nobel Laureates illustrate clear technical writing as well as common mistakes that one should avoid. Examples are drawn from a broad range of scientific disciplines including medicine, molecular biology, biochemistry, ecology, geology, chemistry, engineering, and physics.Extensive end-of-chapter exercise sets provide the opportunity to review style and composition principles and encourage readers to apply them to their own writing.Writing guidelines and revision checklists warn scientists against common pitfalls and equip them with the most successful techniques to revise a scientific paper, review article, or grant proposal.Annotated text passages bring the writing principles and guidelines to life by applying them to real-world, relevant, and multidisciplinary examples.Clear, easy-to-follow writing style is understandable to both native and non-native English speakers; special ESL features address problems faced by non-native English speakers.Eight chapters on grant writing demonstrate how to write successful grant applications and how to avoid the most common application mistakes.Covering all the facets of communication that scientists need to master, Scientific Writing and Communication: Papers, Proposals, and Presentations is ideal for a wide range of readers--from upper-level undergraduates and graduate students to postdoctoral fellows, faculty, and professional researchers--in the life sciences, medicine, psychology, chemistry, and engineering.

    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

    And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.You follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.In the process, you learn how to construct a powerful sales letter.

    

    Useful reading for teachers who are eager to find stimulating ways to engage students' interests and boost academic performance, this volume outlines the principles of social emotional learning (SEL) that educators can follow to help all students to achieve in the math and science classroom.

    Kids take a vacation from books and those with limited access to books lose ground to their peers. You may have thought there's nothing you can do about it, but there is. No More Summer-Reading Loss shows how to ensure that readers continue to grow year round.School-based practitioners Carrie Cahill and Kathy Horvath join with renowned researchers Anne McGill-Franzen and Dick Allington to help you make summer readers out of every student. You'll stop summer-reading loss as they help you:identify practices that inadvertently contribute to it understand the research on its implications and its prevention take research-based action with 8 instructional strategies. Building independence. Keeping kids on grade-level. Closing the achievement gap. These are just a few of the valuable outcomes that No More Summer-Reading Loss can support. Most importantly, it will help you pass on a love of reading that knows no season and gives readers confidence when they return in the fall. About the Not This, But That Series No More Summer-Reading Loss is part of the Not This, But That series, edited by Nell K. Duke and Ellin Oliver Keene. It helps teachers examine common, ineffective classroom practices and replace them with practices supported by research and professional wisdom. In each book a practicing educator and an education researcher identify an ineffective practice; summarize what the research suggests about why; and detail research-based, proven practices to replace it and improve student learning. Read a sample chapter from No More Summer-Reading Loss.

    

    In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

    There is no shortage of books providing relationship advice that can help us with these matters. But Buddhist teachings address more than just surface knowledge, and guide us to delve deeper into our psyches.With an emphasis on self-compassion, Buddhism for Couples explains how to apply Buddhist teachings to your relationships to patch things up, hold things together, and, even on good days, scale the heights of relationship happiness. Written for both men and women, this book tackles the loaded subjects of housework, anger, sex, conflict, and infidelity, and introduces Buddhist strategies that can enrich a relationship.Humorous and informative, Buddhism for Couples provides a fresh approach to living as a couple, persuading us to leave behind stale, habitual ways of relating that don’t work.

    presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership-Loss Creates Leaders (there can be no strength without legitimate suffering), Fear Fails (only respect and love leads to success), Love Makes Money (love is at the core of true wealth), Vulnerability is Power (when you open up to people they open up to you), and Giving is Getting (the more you offer to others, the more they will give back to you).One of today's most influential leaders, Bryant has appeared on Oprah and in articles in the LA Times, NY Times, and the Wall Street JournalBryant's bold approach to leadership is well-suited for today's tough economic environment and a world gripped by fear and uncertainty Outlines the innovative five laws of love-based leadership Love Leadership is that unique and powerful book that bridges the gap between solid business advice and pure inspiration.

    Her father knew that he couldn’t possibly anticipate all the needs of his children alone so he set out to teach Kimberly how to advocate for herself and for her younger brother. He instructed her on how to ask for what she needed and how to build a strong case to get it. Those valuable childhood lessons helped Kimberly become the quick-thinking spitfire she is today. In Making the Case she weaves stories and anecdotes from her life and career with specific strategies that can help anyone set clear goals, communicate more effectively, and come out on top in any situation. Having been a prosecuting attorney, former First Lady of San Francisco and one of TV’s most sought-after legal analysts and opinion-shapers, Kimberly Guilfoyle is the quintessential expert at making the case. Now advocating for her readers, she shares tips on how to make the case for yourself in all realms of your life—personal and professional. Among the topics she advises on are:• Getting hired• Nailing a promotion• Navigating a mid-life career change• Managing personal finances• Advocating for your health• Minimizing family drama Told in her appealing and persuasive voice, combining personal experience and time-tested counsel, Making the Case is an invaluable guide to helping you get the most from your life at home and at work.

    Pathological liars, chronic cheaters, and masters at passive-aggressive punishments (i.e. the silent treatment), narcissists follow a specific relationship agenda where every deceptive move is deliberately calculated to confuse and abuse the people who love them. And, as crazy as it appears, those who love the narcissist will stick it out, thinking they can fix this person or love them out of their bad behavior. We imagine the narcissist as mentally ill and, therefore, repairable. We bargain with logic, ignore our intuition, and become master truth spinners. And the truth, of course, is that narcissists, psychopaths, and sociopaths can never be fixed - not with love, therapy, and not with any magic pill. I know and understand...because I stumbled down this very path for twelve long years.When Love Is a Lie is a personal, non-clinical narrative that exposes the typical manipulative behavioral patterns of narcissistic partners. Based on my own 12-year experience, this book deliberately offers no excuses for narcissism (medical or otherwise) nor does it encourage readers to cut a narcissistic partner any slack whatsoever. This book is about the reality of the situation, about why we become codependent to the drama, and, most importantly, what we can do about all of it to save our own lives.

    Sales manager John Doyle would consider his career a success--he's his company's top revenue driver, and his take-charge attitude gets the job done. However, when he is passed over for promotion--again--after losing two direct reports, who cite his abrasive style as their reason for leaving, John is forced to reassess how he approaches his relationships. With the help of Mac, an expert in the art of Relationship Awareness Theory, John learns the three stages of conflict, and how he reacts in each.Once John recognizes his own values and trigger points, as well those of other people, he becomes able to better navigate terse situations, express his points in a way that resonates for other people, and even avoid conflict altogether. Equipped with this new understanding of how other people interpret and react to conflict, John soon finds all the relationships in his life--both at work and at home--improving.Reveals a practical understanding of how conflict really works Shows how to recognize its initial stages of conflict, how to navigate it better to diffuse a situation, and how to understand the values of the other person to better frame your point for them Provides guidance for moving beyond conflict to enhance relationships Includes a five-step framework (anticipate, prevent, identify, manage, and resolve) and tools for locating conflict triggers in ourselves and others Anyone can profit from the tools in this book to understand and take control over conflict.