Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Readers' Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Build an army of passionate readers who do the selling for you.It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

    Until, at the tender age of sixteen, he worked out how to use the credit card system to his advantage. Identifying the banks' security weaknesses, utilising his intelligence and charm, Elliot embarked on a massive spending spree. From London to New York, Ibiza to Beverly Hills, he lived the fantasy life, staying in famous hotels, flying first class, blowing a fortune on designer clothes. Time and time again, Elliot managed to wriggle free of the numerous authorities who were on his tail, while his life spiralled out of control. Meanwhile, from a police station at Heathrow, a detective was patiently tracking him down . . . With a likeable hero, filled with humour and as fast-paced as a thriller, Other People's Money is crime writing at its best.'A fascinating and illuminating story' Irvine Welsh'Exhilarating Brit variation on Catch Me if You Can, which never misses an opportunity to up the sweaty-palmed suspense.' "Arena"

    By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:-Learn what it takes to be a successful entrepreneur in today's competitive environment.-Save money, time and effort by avoiding business ownership when the time isn't right for you.-Identify and evaluate the risks and rewards of a new business based on your goals and circumstances.-Evaluate whether your dreams are best served by a hobby, job or business.-Gain the tools that you need to maximize your business success.The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

    The author, with 25 years of experience dealing with the Chinese, provides up-to-date advice on how to succeed, avoid gaffes, interpret behaviour and make positive impressions.

    Medical care is in crisis, we are repeatedly told, and so it is. Barely one in five Americans thinks the medical system works well. Enter David M. Cutler, a Harvard economist who served on President Clinton's health care task force and later advised presidential candidate Bill Bradley. One of the nation's leading experts on the subject, Cutler argues in Your Money or Your Life that health care has in fact improvedexponentially over the last fifty years, and that the successes of our system suggest ways in which we might improve care, make the system easier to deal with, and extend coverage to all Americans. Cutler applies an economic analysis to show that our spending on medicine is well worth it--and thatwe could do even better by spending more. Further, millions of people with easily manageable diseases, from hypertension to depression to diabetes, receive either too much or too little care because of inefficiencies in the way we reimburse care, resulting in poor health and in some cases prematuredeath. The key to improving the system, Cutler argues, is to change the way we organize health care. Everyone must be insured for the medical system to perform well, and payments should be based on the quality of services provided not just on the amount of cutting and poking performed. Lively and compelling, Your Money or Your Life offers a realistic yet rigorous economic approach to reforming health care--one that promises to break through the stalemate of failed reform.

    Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.

    

    These days almost no one openly expresses racist beliefs or defends bigoted motives. So lots of people are victims of bigotry, but no one's a bigot? What gives? Either a lot of people are lying about their true beliefs and motivations, or a lot of people are jumping to unwarranted conclusions — or just playing the race card.  As the label of "prejudice" is applied to more and more situations, it loses a clear and agreed-upon meaning. This makes it easy for self-serving individuals and political hacks to use accusations of racism, sexism, homophobia, and other types of "bias" to advance their own ends. Richard Thompson Ford, a Stanford Law School professor, brings sophisticated legal analysis, lively and eye-popping anecdotes, and plain old common sense to this heated topic. He offers ways to separate valid claims from bellyaching. Daring, entertaining, and incisive, The Race Card is a call for us to treat racism as a social problem that must be objectively understood and honestly evaluated.

    Steiner describes the three distinct types of alcoholics -- Drunk and Proud, Lush and Wino -- and their games, scripts and rackets: Debtor... Kick... Cops and robbers... Plastic Woman... Captain Marvel...Ain't it awful... Schlemiel... Look how hard I've tried... and others.His approach is the single most useful tool for dealing with alcoholism since A.A. and the Twelve Steps, and offers the first real help -- and hope -- for problem drinkers and their families.

    Who should we trust? Who should we believe? How can we make sure we make the right choices This is the book that will help you through that data deluge and show you how to make better and smarter decisions.Internationally renowned thinker, forecaster, and bestselling author Noreena Hertz reveals the extent to which life's big decisions are made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. Taking us on a journey that reveals the extent to which we cede our intellectual power at our peril, Hertz shows how errors in decision-making lead young people to under-save for retirement, doctors to miss tumors, CEOs to make catastrophic investments, governments to adopt the wrong economic policies, and parents to irreversibly traumatize their children.To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counterintuitive, actionable guidance for making better choices-whether you are a business-person, a professional, a patient , or a parent.

    She changed the way women thought about fashion and themselves; her dresses were meant to free women of the corset and allow them to move freely and elegantly. At the dawn of a new century, Chanel stood for a new type of woman.Chanel worked her way up from living in an orphanage to dining with royalty. She personified her own designs. Always independent, she never married, took on lovers as she pleased, and never apologized. A century after Coco Chanel opened her first small shop in Paris, her designs still define luxury.Discover a plethora of topics such asAn Orphaned GirlCoco Takes on ParisChanel No. 5The Crash of 1929Chanel during World War II: The Nazi SpyExile and ReturnAnd much more!

    If you had started something new and worked on it every week since one year ago, what might you have been able to accomplish? Twelve months, after all, is plenty of time to start accruing success. For example: * If you had written 1,000 words every week, you’d be close to completing a novel. Or you could have published several how-to eBooks. * If you had taken in one music lesson per week, you might be approaching a level of proficiency that would allow you to entertain friends and family. * If you had taken one day per week to start a side business, you could be entertaining the possibility of quitting your job. A lot can happen in a year, and this easy-to-follow 52 week guide will walk you there step-by-step with exercises like: * The champion's secret to building mental toughness muscles that keep you firmly focused on your weekly tasks. * A no-brainer way to add one-hour of quality, productive time to every week. * Scientifically proven methods to help you adjust your "mood barometer" at will. Never get stuck in a momentum-sucking bod mood again. * The AAI principle taught by the ancient greeks that virtually guarantees success in any endeavor when practiced properly. * and lots more! --->>> Includes an offer for a free training video <<<---

    economy's profound and rapid power shift, competition in the global economy, and ways to develop new international markets.

     Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More! Download Your Copy Now And Get Ahead Today!

    Filled with humorous and enriching anecdotes Action!, exhorts the reader when you close the book, get up out of your chair and take action now. Action is life, and life is meant to be lived.