Howard Farran shows that running a business isn’t all that complicated—if, you’re focusing on the right three areas: •People: maximizing the potential of employees, customers, and yourself.•Time: mastering the efficiency that helps a business turn the biggest profit possible.•Money: learning to love the numbers that function as the business’s scorecard.With simplicity, good humor, and plenty of stories Dr. Farran reveals the actions that can lead anyone to bigger profits, happier people, and a more fulfilling life.

    

    His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.

    Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.

    HERE’S HOW Are you struggling to find marketing ideas for your small business? Does your business plan consist of a few scribbles on the back of a napkin? Does the thought of learning “online marketing” scare you? Do you find traditional business books dull, or uninspiring? Have you read business biographies of the poster boys (Richard Branson, Bill Gates, Warren Buffett, Alan Sugar, Elon Musk, Steve Jobs etc), only to feel a sense of overwhelm, and a complete disconnect between what they achieved, and where you are right now? Do you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”? If so, then “Big Ideas... for Small Businesses” could be the “lightbulb moment” you’ve been waiting for... Former civil servant John Lamerton has run more than 60 small businesses since 2000, making millions of pounds, and thousands of mistakes along the way. This book is a collection of the lessons and successes that he uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want. SOME OF THE “BIG IDEAS” THAT YOU WILL DISCOVER: - Why the “Dragons” hate lifestyle businesses, and why you should love them - How almost anyone could become a millionaire in their lifetime, given just £200 a month. - Why John blames Richard Branson for his early failures - How to get clarity on your business strategy, and bring that into your daily routine. - How to sell a dozen eggs for over £500 - The ONE thing that truly transformed John’s business - How to find, hire, (and fire!) your first employee. - Why every Luke Skywalker needs a Yoda. - EXACTLY how he made over £100k from ONE marketing campaign. - The five magic ingredients for success in almost any given field. JOHN LAMERTON is a lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two young children. A former “hustler”, he now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, teaching them how to design their business around their lifestyle.

    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

     But rather an essential tool for direction, motivation and innovation. No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes. Scroll up and grab a copy today.

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    

    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

    Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the 1940s and disappear into a factory.Instead, Halle created one of America’s most respected companies, rose to join the Forbes magazine list of the four hundred richest Americans and serve as the role model for the ordinary Joes who seek out success at Discount Tire Company.Six Tires, No Plan maps Halle’s journey out of poverty and failure and reveals the deceptively simple values that drive success for him, his company and thousands of employees. Key among those principles is Halle’s commitment to passing on his good fortune to the thousands of employees who serve his customers every day. This is Halle’s true passion, and paying it forward to the ordinary guy is a cornerstone of Discount Tire’s ongoing success.Avoiding the spotlight, crediting his employees for the success of the company, Halle demonstrates the incredible power of perseverance and fundamental values to create long-term success. His journey offers a roadmap worth following in both career and life.

    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.