The best-selling Mastering the World of Psychology speaks to students in a direct and accessible manner. The author's voice and writing style, combined with a strong pedagogical framework, support students of diverse backgrounds and educational needs. The book relates essential key concepts in a way that is meaningful to students' lives and careers. No introductory psychology textbook does more to help students get better grades than Mastering the World of Psychology.

     They are also used in countless industries such as medicine, manufacturing and finance to help companies make better decisions and reduce risk. Whether coded or scratched out by hand, both algorithms are powerful tools that can make a significant impact. This book is a visual introduction for beginners that unpacks the fundamentals of decision trees and random forests. If you want to dig into the basics with a visual twist plus create your own machine learning algorithms in Python, this book is for you.

    The text teaches the basics of solving problems using its trademark clear discussions and new art-enhanced format. The text moves students beyond rote quantitative problem solving, encouraging them to visualize and think about a problem before beginning to solve it; it conveys the key concepts being discussed to help students truly understand the chemistry by using unique, proven features. The clean, interesting writing style talks directly to students with a minimum of distractions. Molecular illustrations are abundant and are placed where they are referenced for maximum effectiveness with students. The well-integrated McMurry/Fay media program includes the IRCD, PH GradeAssist, a CW/CD suite and more.

    " The ninth edition of "Foundations of Behavioral Neuroscience" offers a concise introduction to behavioral neuroscience. The text incorporates the latest studies and research in the rapidly changing fields of neuroscience and physiological psychology. The theme of strategies of learning helps readers apply these research findings to daily life. "Foundations of Behavioral Neuroscience "is an ideal choice for the instructor who wants a concise text with a good balance of human and animal studies. MyPsychLab is an integral part of the Carlson program. Key learning applications include the MyPsychLab Brain. Teaching & Learning Experience"Personalize Learning"" - "MyPsychLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance."Improve Critical Thinking"" "-Each chapter begins with a list of Learning Objectives that also serve as the framework for the Study Guide that accompanies this text."Engage Students"" "-An Interim Summary follows each major section of the book. The summaries provide useful reviews and also break each chapter into manageable chunks."Explore Theory/Research"" - "APS Reader, "Current Directions in Biopsychology" in MyPsychLab"Support Instructors"" "- A full set of supplements, including MyPsychLab, provides instructors with all the resources and support they need.0205962092 / 9780205962099 Foundations of Behavioral Neuroscience Plus NEW MyPsychLab with eText -- Access Card Package Package consists of: 0205206514 / 9780205206513 NEW MyPsychLab with Pearson eText -- Valuepack Access Card 0205940242 / 9780205940240 Foundations of Behavioral Neuroscience

    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.

    Each sketch contains Questions and Projects to help you learn more about its topic and to see how its main ideas fit into the bigger picture of history. The 25 short stories are preceded by a 56-page bird's-eye overview of the entire panorama of mathematical history, a whirlwind tour of the most important people, events, and trends that shaped the mathematics we know today. Reading suggestions after each sketch provide starting points for readers who want to pursue a topic further."

    You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it!

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    There are equally many advanced textbooks which delve into the far reaches of statistical theory, while bypassing practical applications. But between these two approaches is an unfilled gap, in which theory and practice merge at an intermediate level. Professor M. G. Bulmer's Principles of Statistics, originally published in 1965, was created to fill that need. The new, corrected Dover edition of Principles of Statistics makes this invaluable mid-level text available once again for the classroom or for self-study.Principles of Statistics was created primarily for the student of natural sciences, the social scientist, the undergraduate mathematics student, or anyone familiar with the basics of mathematical language. It assumes no previous knowledge of statistics or probability; nor is extensive mathematical knowledge necessary beyond a familiarity with the fundamentals of differential and integral calculus. (The calculus is used primarily for ease of notation; skill in the techniques of integration is not necessary in order to understand the text.)Professor Bulmer devotes the first chapters to a concise, admirably clear description of basic terminology and fundamental statistical theory: abstract concepts of probability and their applications in dice games, Mendelian heredity, etc.; definitions and examples of discrete and continuous random variables; multivariate distributions and the descriptive tools used to delineate them; expected values; etc. The book then moves quickly to more advanced levels, as Professor Bulmer describes important distributions (binomial, Poisson, exponential, normal, etc.), tests of significance, statistical inference, point estimation, regression, and correlation. Dozens of exercises and problems appear at the end of various chapters, with answers provided at the back of the book. Also included are a number of statistical tables and selected references.

    That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us.” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter.As “perhaps the best popular economics writer in the world” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

    Wouldn't it be wonderful if we could actually visualize data in such a way that we could maximize its potential and tell a story in a clear, concise manner? Thanks to the creative genius of Nathan Yau, we can. With this full-color book, data visualization guru and author Nathan Yau uses step-by-step tutorials to show you how to visualize and tell stories with data. He explains how to gather, parse, and format data and then design high quality graphics that help you explore and present patterns, outliers, and relationships.Presents a unique approach to visualizing and telling stories with data, from a data visualization expert and the creator of flowingdata.com, Nathan Yau Offers step-by-step tutorials and practical design tips for creating statistical graphics, geographical maps, and information design to find meaning in the numbers Details tools that can be used to visualize data-native graphics for the Web, such as ActionScript, Flash libraries, PHP, and JavaScript and tools to design graphics for print, such as R and Illustrator Contains numerous examples and descriptions of patterns and outliers and explains how to show them Visualize This demonstrates how to explain data visually so that you can present your information in a way that is easy to understand and appealing.

    . . Nothing less than a major contribution to the scientific culture of this world." — The New York Times Book ReviewThis major survey of mathematics, featuring the work of 18 outstanding Russian mathematicians and including material on both elementary and advanced levels, encompasses 20 prime subject areas in mathematics in terms of their simple origins and their subsequent sophisticated developement. As Professor Morris Kline of New York University noted, "This unique work presents the amazing panorama of mathematics proper. It is the best answer in print to what mathematics contains both on the elementary and advanced levels."Beginning with an overview and analysis of mathematics, the first of three major divisions of the book progresses to an exploration of analytic geometry, algebra, and ordinary differential equations. The second part introduces partial differential equations, along with theories of curves and surfaces, the calculus of variations, and functions of a complex variable. It furthur examines prime numbers, the theory of probability, approximations, and the role of computers in mathematics. The theory of functions of a real variable opens the final section, followed by discussions of linear algebra and nonEuclidian geometry, topology, functional analysis, and groups and other algebraic systems.Thorough, coherent explanations of each topic are further augumented by numerous illustrative figures, and every chapter concludes with a suggested reading list. Formerly issued as a three-volume set, this mathematical masterpiece is now available in a convenient and modestly priced one-volume edition, perfect for study or reference."This is a masterful English translation of a stupendous and formidable mathematical masterpiece . . ." — Social Science

    Its techniques are widely applied in engineering, science, finance, and commerce. This book is designed for a short course on machine learning. It is a short course, not a hurried course. From over a decade of teaching this material, we have distilled what we believe to be the core topics that every student of the subject should know. We chose the title `learning from data' that faithfully describes what the subject is about, and made it a point to cover the topics in a story-like fashion. Our hope is that the reader can learn all the fundamentals of the subject by reading the book cover to cover. ---- Learning from data has distinct theoretical and practical tracks. In this book, we balance the theoretical and the practical, the mathematical and the heuristic. Our criterion for inclusion is relevance. Theory that establishes the conceptual framework for learning is included, and so are heuristics that impact the performance of real learning systems. ---- Learning from data is a very dynamic field. Some of the hot techniques and theories at times become just fads, and others gain traction and become part of the field. What we have emphasized in this book are the necessary fundamentals that give any student of learning from data a solid foundation, and enable him or her to venture out and explore further techniques and theories, or perhaps to contribute their own. ---- The authors are professors at California Institute of Technology (Caltech), Rensselaer Polytechnic Institute (RPI), and National Taiwan University (NTU), where this book is the main text for their popular courses on machine learning. The authors also consult extensively with financial and commercial companies on machine learning applications, and have led winning teams in machine learning competitions.

    This text enables students to conduct serious analysis of applied problems in contrast to merely running simple“canned” applications to help students become stronger analysts and future managers. It is also at a mathematically higher level than most business statistics texts.

    . . Algebra's importance lies in the student's future. . . as essential preparation for the serious study of science, engineering, economics, or for more advanced types of mathematics. . . The primary importance of trigonometry is not in its applications to surveying and navigation, or in making computations about triangles, but rather in the mathematical description of vibrations, rotations, and periodic phenomena of all kinds, including light, sound, alternating currents, and the orbits of the planets around the sun. In this brief, clearly written book, the essentials of geometry, algebra, and trigonometry are pulled together into three complementary and convenient small packages, providing an excellent preview and review for anyone who wishes to prepare to master calculus with a minimum of misunderstanding and wasted time and effort. Students and other readers will find here all they need to pull them through.