Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    From the values Madoff was taught growing up in the working class town of Laurelton, Queens to his high-life on Wall Street and the super-rich enclaves of Palm Beach and the French Riviera, bestselling author Jerry Oppenheimer follows the disgraced money manager's trail as he works his way up the social and economic ladder, and eventually scams his trusting clients in a $50 billion Ponzi scheme.Through Oppenheimer's in-depth reporting, you'll discover new revelations in this startling case, and become familiar with the trusting victims-ranging from non-profit Jewish charities to the likes of seemingly sophisticated individuals such as actress Jane Fonda who would "like to shake Madoff until his teeth fall out," the scion of the Baskin-Robbins ice cream empire who lost a bundle and was forced to rent out rooms in his house, and New Jersey Senator Frank Lautenberg. There's even Madoff's own sister-in-law and talk show host Larry King, who apparently didn't ask the right questions when he invested. All lost their much-needed life savings, while others saw fortunes small and large evaporate in the greedy financial operations of one of history's all-time charlatans.Madoff With the MoneyDelves into the details of the illusive man that lost investors billions Weaves stories of Madoff's past with those of the present in an engaging and accessible style Explores how the financial scam that Madoff ran cost individuals and institutions billions of dollars Other titles by Oppenheimer: Toy Monster: The Big, Bad World of Mattel, and Just Desserts: Martha Stewart the Unauthorized BiographyWhile there may be other books on the Bernie Madoff debacle, none digs as deep or goes as far to uncover the truth behind the man, and his incredible scam.

    They have lied to you deliberately... I am going to give you the real-deal truth about what it takes to BE AWESOME and what it takes to become successful. Inside this brand-new book, you’ll discover... - The REAL “Secret” to success that nobody wants to tell you\Achieve massive success with less effort than you ever thought was possible - How to rise from a failure like a true champion - One simple trick for building rock-solid self-confidence - How to set and accomplish all your goals faster than you think you can - How to Instantly overcome fear and insecurity - 5 simple tips to overcome fear of failure - How to build habits that will instantly put you on the fast track to success  And that’s only the beginning… Again, this book is not for people want to be like everyone else. It’s not the book for people who accept normality and complacency in their lives. This book is exclusively for people want to be  FUCKING AWESOME  LIMITED TIME OFFER!!! For a limited time, this book will be only $0.99… But don’t let the price fool you. I’ve released it for such a low price so it can get it into the hands of as many people as possible. People who want to learn…  - What's The Purpose of YOUR Life? - How to stop being a little Bitch - How To Become the "HERO" of your own life story - How to instantly motivate yourself to accomplish goals faster - How to exercise your brain to gain almost superhuman power - And much much more  Are you ready to get your shit together? Then get this book now! - Brandon Carter PS - Scroll up and click the "Buy" button now before the price raises. PPS - Stop fucking around (on this page and in your life) and scroll up and buy the fucking book before the price raises!

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

    Whether it’s a memoir of an exciting life, or fictional characters in your head trying to get out. Perhaps you’ve thought it might be cool to write a book, but always believed it was beyond your reach and ability.It’s not.To be more precise, it doesn’t have to be. All you lack is the motivation to get started, the tenacity to stay with it, and the expertise in self publishing to get it finished. I can help you with these things.In this book, I’ll show you some of the rewards that might come your way by becoming an self published, or independent author. I also provide a few tips on how to overcome certain common stumbling blocks.But, this isn’t a how-to book. There are many learned scholars publishing books about the craft of creative writing. This is more of a motivational book, giving you an idea of what you might expect in the trenches, as a mid-level self published author. Whether you’re just thinking about writing or already have several books published, we could all use a little motivation.Who am I? Just an old truck driver, who is now off the road and living the life I’ve always dreamed of, after just two years of writing and self publishing.

    In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

    Born in Los Angeles, she is taken to Mexico to live with her extended family until the age of three. Olivia then returns to L.A. to live with her mother, Carmen, the live-in maid to a wealthy family. Mother and daughter sleep in the maid’s room, just off the kitchen. Olivia is raised alongside the other children of the family. She goes to school with them, eats meals with them, and is taken shopping for clothes with them. She is like a member of the family. Except she is not. Based on over twenty years of research, Mary Romero brings Olivia’s remarkable story to life. We watch as she grows up among the children of privilege, struggles through adolescence, declares her independence and eventually goes off to college and becomes a successful professional. Much of this extraordinary story is told in Olivia’s voice and we hear of both her triumphs and setbacks. We come to understand the painful realization of wanting to claim a Mexican heritage that is in many ways not her own and of her constant struggle to come to terms with the great contradictions in her life.

    Bad equity deals are the rule, not the exception. The Slicing Pie Handbook outlines a framework for perfectly fair equity splits for early-stage, bootstrapped startup companies. Based on the dynamic equity model popularized by the book Slicing Pie, a formula in use by entrepreneurs all over the world. The Slicing Pie Handbook will help you determine the right share for people who contribute the things you need to start your company including help, equipment, supplies, rent and even credit. You will learn how to fairly allocate equity when people contribute and how to fairly recover equity when people leave the company.

    In My Fight to the Top, Michelle tells the story of how she overcame near-poverty on the rough streets of north-west Scotland, before rising to the top of the business world. This is the tell-all account of the UK's most fearless fashion brand and the truth behind the woman that created it.

    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

    This summary explores the fundamental causes of organizational politics and team failure.

    This groundbreaking book reveals how today's global businesses can be both environmentally responsible and highly profitable.

    The Customer Service Survival Kit recognizes that the worst customer situations demand more of front-line employees than good intentions and the right attitude. The book includes tangible tips and tricks to help readers discover how to lean into criticism, how to avoid trigger phrases that can make bad situations worse, the secret to helping people feel heard, how to safely deliver bad news, and how to become immune to intimidation--among many other skills.Issues with customers can send even the most seasoned service professionals into red alert. But you don’t need to be a crisis counselor to effectively communicate your way out of a difficult spot. With the help of these valuable insights, lessons, and indispensable problem-solving tools, your organization holds the key to radically improving its customer service reputation.

    The Idea Book is 150 pages of ideas, 150 empty pages for your own idea. It’s an idea book. The “book part” consists of 63 different chapters on how you can develop new ideas. Every chapter ends with a practical activity, or exercise, where the reader can practice the lesson of that chapter. The book is full of stories, anecdotes, and quotes about how to generate ideas. The “notebook part” is a place for you to work on and store your best ideas. Follow the tradition of a long line of creatives who have used a small, black notebook to catch their ideas. The combination of creativity boosts from the chapters, and a beautiful notebook for your ideas makes The Idea Book the perfect companion for anyone who wants to nurture their creativity.