In clear precise language, this guide discusses the various types of stories we tell, their specific parts, and how they are assembled. Say good-bye to staring at the blank page waiting for lightning to strike. Just put a few coins in the Plot Machine and design better stories faster.

    In this all-new second edition of a best-selling classic, today's most successful freelance writers, including Robert Bly, Linda Formichelli, Kelly James-Enger, Jenna Glatzer, and others, provide up-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine article writing. You'll learn how to:find and query article ideasplan your research and interviewsidentify potential marketsstructure the most common types of articleswork with editorsnegotiate contractssell reprint rightsbe a successful freelance writerWriter's Digest Handbook of Magazine Article Writing contains everything you need to successfully break into this popular market or to continue developing your magazine writing skills.

    If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.” —David Ogilvy, founder, Ogilvy & MatherFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. We are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

    By sharing his insights into the later stages of life, Solie helps in understanding the unique perspective of seniors, and provides the tools to relate to them.

    Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say ...

    . . Every Time Communication is the single most important skill for excelling as a manager. What you say and how you say it sets the tone for your department and your entire organization.  Perfect Phrases for Managers and Supervisors, second edition, has been completely revised to help you communicate in today‘s workplace, where collaboration, cooperation, and personalization are critical to building an efficient, productive work environment. Learn the most effective language for:  Setting a tone of mutual trust and respect Dealing with difficult employees and delicate problems Conducting interviews and performance reviews Empowering your people Disciplining workers or terminating employment

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    As told with wit and verve by Emily Hahn, a remarkable woman in her own right, the biography of the Soong Sisters tells the story of China through both world wars. family that had the courage to speak out against the ruling regime. Greatly influencing the history of modern China, they interacted with their government and military to protect the lives of those who could not be heard, and they appealed to the West to support China during the Japanese invasion.

    This book will inspire readers to use uncommon words in their correct context, to utilize the English language to its full potential, and to test themselves on the words they think they already know. This is a book for the appreciator of correct usage, and contains words you thought you knew (decimate, caveat, nemesis), words you should know (euphemism, diatribe, tautology), and just a few that you might want to know (peripatetic, shibboleth, callipygian). Arranged thematically, each word is dissected, with a brief explanation of etymology, historical, and modern usage, allowing you to fully understand and effectively employ the word in its proper context.

     "Song of Praise for a Flower" traces a century of Chinese history through the experiences of one woman and her family, from the dark years of World War II and China’s civil war to the tragic Great Leap Forward, Cultural Revolution, and beyond. It is a window into a faraway world, a sweeping epic about China’s tumultuous transformation and a harrowing yet ultimately uplifting story of a remarkable woman who survives it all and finally finds peace and tranquility. Chu’s story begins in the 1920s in an idyllic home in the heart of China’s rice country. Her life is a struggle from the start. At a young age, she defies foot-binding and an arranged marriage and sneaks away from home to attend school. Her young adulthood is thrown into turmoil when the Japanese invade and ransack her village. Later her family is driven to starvation when Mao Zedong’s Communist Party seizes power and her husband is branded a ‘bad element.’ After Mao’s death in the 1970s, as China picks up the pieces and moves in a new direction, Chu eventually finds herself in a glittering city on the sea adjacent to Hong Kong, worlds away in both culture and time from the place she came from. “Fengxian Chu’s first-person account of growing up female in feudal rural China is ultimately as uplifting as it is heart wrenching. Beautiful and bravely written. Bravo.” – Michael J. Totten, author of Where the West Ends

    instructional book for students or anyone who needs to learn business communications.

    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

    But more often than not, we end up dealing with people who come across as disagreeable, stubborn, or even obstructive. And emotions flare up. The only way to get things done is to step up to the plate . . . by stepping back from our emotions.Written by a team of experts from the world-renowned training firm VitalSmarts, these two books provide the skills you need to make every interaction fruitful and productive in even the most emotional situations.eBook package includes:"CRUCIAL CONVERSATIONS" The "New York Times" bestselling "Crucial Conversations" has sparked a revolution in how people communicate to achieve common goals. Now, the revised second edition builds on this decade-long legacy of success to get professionals at every level and in all professions talking "with" partners, bosses, employees, clients--not "at" them.Learn proven methods for turning the focus of hot-button discussions--job performance, customer satisfaction, interpersonal matters--away from subjective points of view and toward productive, mutually beneficial conclusions."CRUCIAL ACCOUNTABILITY" Hold anyone accountable. Master performance discussions. Get RESULTS.Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. "Crucial Accountability" offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

    It's an occasionally ribald, frequently witty and unerringly erudite guided tour of the secret labyrinth that lurks beneath the English language, taking in monks and monkeys, film buffs and buffaloes, and explaining precisely what the Rolling Stones have to do with gardening.