Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    9 Success Keys For Negotiation / 10 Qualities of Uncommon Achievers / 7 Keys In Getting Along With Others. This Book Can Remove Mental Blocks To Your Success. The Perfect Gift!

    Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams.Craig Weber is an international consultant specializing in team and leadership development.

    Strapped-for-cash beginnings motivated her to strive for abundance and financial independence-goals she exceeded by age thirty as the founder of a multimillion-dollar business.Now she reveals the lessons she learned and the savvy strategies of other amazing women like designer Diane von Furstenberg and Congresswoman Marsha Blackburn. She shows how to: Say Yes to Yourself: Turn toward people and situations that enhance your well-being, and away from those that don't. Fall in Love with Your Money: When you treat your money with respect, keep track of it, and spend and save wisely, your money will always love you back. Act as If: Start your transformation by acting as if you already are as successful, intelligent, and prosperous as you want to be.

    Likewise, exercise, however beneficial it may be to fitness, only increases appetite and so often hinders weight loss. In this sharp and persuasive piece, acclaimed and bestselling science writer Gary Taubes exposes erroneous nutritional guidelines and finally provides evidence to curb misguided “calories-in, calories-out” model for why we get fat. A Vintage Shorts Wellness selection. An ebook short.

    Wall Street lost more than 49% of the typical investor's money—twice—since the year 2000. And studies show that because they followed the conventional wisdom, almost half of all Boomers won't have enough money to cover even basic living expenses during their retirement years. Now the financial gurus whose advice got you into this mess in the first place are telling you to "take more risk," "work till you drop," and "plan on spending less in retirement." Don't let them fool you again!In The Bank On Yourself Revolution, financial security expert Pamela Yellen details how hundreds of thousands of people of all ages and incomes have bucked the system to secure their families' financial futures without gambling in the Wall Street Casino or taking any unnecessary risks. You'll discover a proven step-by-step plan for growing your wealth safely, predictably, and guaranteed every single year—even when the markets are tumbling. And you'll learn how to bypass banks, credit card and financing companies to become your own source of financing for cars, vacations, a college education, business expenses and other major purchases.The Bank On Yourself Revolution isn't a "get-rich-quick" scheme; it's about having real wealth and financial security for as long as you live. You can finally know how much money you'll have next year, in 10, 20 or 30 years—and at every point along the way. Join the Revolution and take control of your own financial future!

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    The book brings value to both students and teachers/lecturers. It explores the basics of comprehension and memorization and shows effective applications of memory in learning. Some of the topics covered are: How to master the art of effective note taking; how to become avidly interested in any subject matter; how to get a mental second wind; and how to get physically conditioned for effective study. Written by Indiana University Professor of Psychology Harry D. Kitson in 1921 (Second Edition), "How to Use Your Mind" is today still as contemporary as it was then.

    Learn the importance of obedience to God's Word in planting seed for finances.

    Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others.Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.

    The difficult part is putting them into practice and keeping that vision clear and visible to your organization--whether that's a business or a church--when there are so many things in the day-to-day living of that vision that can distract from it.Making Vision Stick offers valuable, practical tips and case studies. This is a book you'll want to highlight and dog-ear and pass around as you learn how to propel your organization toward the vision God has granted you.Vision is about what could be and should be, but life is about right this minute. The test of a true leader is in keeping that vision on track, day in and day out.

    The inability to compromise and understand the opposition is epidemic today, from countries refusing to negotiate, to politicians pandering to their base. Social media has produced a virulent world where extreme positions dominate. In most of these disagreements, parties yell at each other, very little progress is made, and the end result is a hardening (or further widening) of positions. There is however, such a thing as 'good' arguments. Arguments that offer reasons on both sides can ultimately allow for some mutual understanding and respect, and even if neither party is convinced by the other, the possibility of compromise can result.Sinnott-Armstrong's book shows the importance of good arguments and reveals common misunderstandings about them. Many people see an argument just as a means to persuade other people or beat them in an intellectual competition. Sinnott-Armstrong sees them as much more essential-as a means to play a constructive role in the way we interact with each other. He shows the way out of the impasse by introducing readers to what makes a good argument. In clear, lively, and practical prose, and using plentiful examples from politics, popular culture, and everyday life, he introduces the reader to topics such as: what defines an argument; the role that reasons play in arguments; the pieces that make up good arguments; what arguments can accomplish effectively; the difference between essential terms like deductive, inductive, and abductive in creating an argument; and how to spot fallacies in others' arguments. Armed with these tools, Sinnott-Armstrong wants readers to be able to spot bad reasoning and bad arguments, and to advance their own view in a forceful and logical way-with an eye toward effective resolution of disputes.

    The idea of our own “righteous anger” is a myth. It is the number one problem in our societies today and, as Dallas Willard says, Christians have not been taught out of it. But what if Christians were the most unoffendable people on the planet?In Unoffendable you will find concrete, practical ways to live life with less stress, including: Adjusting your expectations to fit human natureReplacing perpetual anger with refreshing humility and gratitudeEmbracing forgiveness and beginning to love others in unexpected waysIn a humorous and conversational style, Unoffendable seeks to lift religious burdens from our backs and allow us to experience the joy of gratitude, perhaps for the first time, every single day of our lives—flourishing the way God intended.

    Good to Great Summarized for Busy People