Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students, and anyone interested in India’s start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures...

    The author writes of an encounter they had with a being called 'Tal' who looked human but claimed to be an alien. The author believes that this person was in fact an alien due to the content of their conversation and the events that lead to and followed it. The author requested we divulge no information about the book that could influence the first reading of it. We will reveal, however, that in the conversation, Tal attempts to show the author how a far more advanced life form would observe and function in the universe. Tal does not describe a technological superiority, but an actual perceptual and physical difference that leads to a fundamentally greater understanding of the world. The conversation covers many topics; including time, the perception of extra dimensions, quantum theory, infinity, and consciousness. Tal uses examples from modern scientific theory, ancient religions, alien worlds and even chess. The author wished to publish this book because they felt that this encounter dramatically changed their life.

    So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.

    If you’re curious about how the economy functions and don’t know where to start, Economics will guide you through the essentials, laying out the basic concepts and issues in the field of economics, from business cycles and free markets to social security and healthcare reform, and more. Packed with eye-opening information, key concepts, and need-to-know terms, this easy-to-read primer lets you explore economics at your own pace. Get a straightforward overview of the economy that’s stripped of overwhelming jargon, so you can gain a deeper understanding of economics as it applies to everyday life. You’ll review important background on differing economic schools of thought—from influential theories to the main thinkers driving them—so you can develop your own conclusions. Economics features: An overview of markets and how they operate A review of broad themes—like taxes, inequality, and jobs—as they apply to everyday life Explorations of business cycles covering what happens during a recession Useful timelines and real-world stories that help you travel the world of economics

    Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable. Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as: * An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world * A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam * An online community for people with life-altering diseases that also serves as a large-scale research project * An astronomer who is mapping the universe with the help of 250,000 citizen scientists Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Visit www.Macrowikinomics.com.

    After giving over 5,000 talks in 70 countries Brian has become one of highest paid and most sought after public speakers in the world. And in this new book he reveals everything he’s learned over his 30 year career. It’s a must-read for anyone who wants to create a successful speaking career. Inside the 6-Figure Speaker, you’ll get all the tips, tricks, strategies and secrets Brian has used to build a speaking empire.With the lessons in this book, you’ll be able to build your own business as a 6-Figure Speaker.This book will show you: The 7 habits all 6-figure speakers use to stay fully booked, charge higher fees, and deliver the types of speeches that get them re-booked again and again The 4 point bullet plan for a 20 minute speech and how to easily expand it for 40, 60 and even 90 minute speeches. How to craft an electrifying title to your speech that has people saying “I’ve got to hear that” even if they’ve never heard of you! A step-by-step action plan to take everything you’ve learned and start building your business as a 6-figure speaker today. Readers should consider The 6-Figure Speaker their action guide to a successful and lucrative career as a speaker. It will become YOUR PLAY BOOK for finding and securing high-quality speaking engagements, charging higher fees so you can easily scale your business, and crafting unforgettable speeches that have your audience talking about you long after you’ve left the stage.It doesn’t matter if you’re just starting out, or if you’re someone with experience as a speaker. The 6 Figure Speaker has everything you need to get started, scale up and shortcut your journey to success as a speaker. Get Brian's latest book today!

    Keeps the plot turning.” — Kirkus Reviews When San Francisco con artist Jack McCoul gets married, he vows to give up his life of crime for good. But then his new brother-in-law pulls a heist that lands Jack in the middle of a deadly fight over hot computer chips. As bodies stack up, he must pull off the grift of a lifetime to solve a murder and escape a one-way ticket to death row.What readers are saying:★★★★★ The characters are delicious. The local color spot-on.★★★★★ Gritty, surprising, and funny as hell.★★★★★ Fun, stylish, edge-of-your-seat.★★★★★ A roller coaster ride full of surprises.★★★★★ 100% fun.★★★★★ Brilliantly authentic.★★★★★ Successful in every way and at every level.

    We need to remember that sustained economic success is a rare phenomenon.As an era of easy money and easy growth comes to a close, China in particular will cool down. Other major players including Brazil, Russia, and India face their own daunting challenges and inflated expectations. The new "breakout nations" will probably spring from the margins, even from the shadows. Ruchir Sharma, one of the world’s largest investors in emerging markets for Morgan Stanley, here identifies which are most likely to leap ahead and why.After two decades spent traveling the globe tracking the progress of developing countries, Sharma has produced a book full of surprises: why the overpriced cocktails in Rio are a sign of revival in Detroit; how the threat of the "population bomb" came to be seen as a competitive advantage; how an industrial revolution in Asia is redefining what manufacturing can do for a modern economy; and how the coming shakeout in the big emerging markets could shift the spotlight back to the West, especially American technology and German manufacturing.What emerges is a clear picture of the shifting balance of global economic power and how it plays out for emerging nations and for the West. In a captivating exploration studded with vignettes, Sharma reveals his rules on how to spot economic success stories. Breakout Nations is a rollicking education for anyone looking to understand where the future will happen.

    Work Hard. Be Persistent. That's the typical success advice you can probably repeat in your sleep. The type of advice that doesn't seem to work for you -- or anyone you know, for that matter." You work your butt off, but at the end of the day, you're no closer to success than you were yesterday. The ugly truth is that it's not what you're doing that is holding you back. It's who you are. It's the baggage between your ears that keeps you from achieving your dreams and goals. That's why Dan Waldschmidt is changing the conversation about success. It's why you need to have an EDGY conversation. EDGY Conversations is a gut-wrenchingly honest, no-holds-barred discussion about what it takes to be success today. It's based on the stories of 1,000 ordinary people in business, math, politics, sports and science who achieved mind-blowing feats of extraordinary greatness. EDGY is how ordinary people become extraordinary. EDGY is how a master chef, a World War II veteran, a 15-year-old girl, a homeless retired paramedic, an Australian potato farmer and a shoe executive became amazing, did the unthinkable and forever changed their corner of the world. And EDGY is how you can achieve outrageous success, regardless of who or where you are in life right now. You don't need another book on success. You just need to be more EDGY. Let's talk about it.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    It takes several years for that—more than a book and a couple of days of reading can promise.  But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education! Here’s a snapshot of what’s packed into this how-to guide: Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises! The 2M (+1) strategy to help you hit your first $1K blogging. How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers. The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include. Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!) 3 MUST-ANSWER questions that will shape your blog’s journey. How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.) AND MORE! Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet? Then scroll to the top and click or tap “Buy Now.”

    Trump.First revealed in the Weekly Standard by Matt Labash and commemorated by CNN’s Jeffrey Toobin, the blunt, pointed, and real-world practical Stone’s Rules were immortalized in the Netflix smash hit documentary Get Me Roger Stone—part Machiavelli's The Prince, part Sun Tzu’s The Art of War, all brought together with a highly-entertaining blend of culinary and sartorial advice from the Jedi Master of political dark arts.From "Attack, attack, attack!" inspired by Winston Churchill, to "Three can keep a secret, if two are dead,” taken from the wall of mob boss Carlos Marcello’s headquarters, to Stone’s own “It is better to be infamous than to never have been famous at all,” Roger Stone shares with the world all that he’s learned from his decades of political jujitsu and life as a maven of high-style. From Stone’s Rules for campaign management to the how-to’s of an internet mobilization campaign to advice on custom tailoring to the ingredients for the perfect martini from Dick Nixon's (no-longer) secret recipe, Stone has fashioned the truest operating manual for anyone navigating the rough-and-tumble of business, finance, politics, social engagement, family affairs, and life itself.

    And in these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make.Upon taking his place as CEO of Honeywell International in 2002, he encountered an organization on the verge of failure thanks to years of short-termism.Winning Now, Winning Later reveals the bold the operational reforms and counterintuitive leadership practices you can put into practice that will allow you to do two conflicting things at the same time—pursue strong short- and long-term results. This tested and proven approach can strengthen your business like never before, and even rescue it from the brink of disaster no matter how dire the current circumstances may seem. Offering 10 essential principles for winning both today and tomorrow, this book will help you:Spot practices that seem attractive in the short term but will cost the company in the future Determine where and how to invest in growth for maximum impact Sustain both short-term performance and long-term investments even in challenging times, such as during recessions and leadership transitions Feel inspired to stand up to investors and other managers who are solely focused on either short- or long-term objectives Step back, think independently, and foster independent thinking among others around youPresenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for you and leaders everywhere to finally transcend short-termism’s daily grind and leave an enduring legacy of success.

    And it's easier than you think.If you're like most entrepreneurs, you started your business so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.Now, Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real life examples to explain his simple approach to making your business ultra-efficient.Among other powerful strategies, you will discover how to:- Make your employees act like owners: Free yourself from micromanaging by using a simple technique to empower your people to make smart decisions without you.- Pinpoint your business's most important function: Unleash incredible efficiency by identifying and focusing everyone on the one function that is most crucial to your business.- Know what to fix next: Most entrepreneurs try to fix every inefficiency at once and end up fixing nothing. Use the weakest link in the chain method to find the one fix that will add the most value now.Whether you have a staff of one, one hundred, or somewhere in between, whether you're a new entrepreneur or have been overworked and overstressed for years, Clockwork is your path to finally making your business work for you.