First, let me tell you a little secret about SEO marketing...Most search engine optimization advice on the Internet is wrong!If you've sifted through search engine optimization advice online, you may have noticed two things: - Most published SEO advice is either outdated or just dead-wrong.- Google's constant updates have made many popular SEO optimization strategies useless.Why is this so? Google's constantly evolving. Recent changes: 1. August, 2018 - Google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update" or "Your Money or Your Life Update."2. July, 2018 - Google announce's Speakable markup, making it easier to target voice search results.3. March, 2018 - Google's game-changing "Mobile First Index" is rolled out, completely overhauling how search results are calculated.SEO 2019 is now updated covering new changes to Google's algorithm, walks you through major updates and how to use them to your advantage. This book also reveals industry secrets to stay ahead of Google's algorithm, and potential Google changes coming up in 2019. With this best-selling SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new and powerful techniques that won't get you in hot-water with Google. Now expanded with more link building strategies and extra tips for advanced readers.You will also discover: 1. Important SEO concepts, from beginner to advanced.2. Sneaky tricks to get local businesses ranking high with local SEO.3. The inner workings of Google's algorithm and how it calculates the search results.4. How to find "money" keywords that will send customers to your site.5. Basic and advanced link building strategies for pushing your rankings up higher.6. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.7. How to use social media and web analytics to multiply your results.8. 25+ powerful tools top Internet marketing experts use to automate search engine optimization, saving weeks of time and creating bigger results.Sidestep the 2019 Google updatesContrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable-but you need the right knowledge. This book reveals: - Inner mechanics of Google's algorithm, and how to rank your site at the top.- Recent Google updates-Mobile First Index, Google Speed update, Google Hawk update, Google FRED update, and more...- Potential updates coming up in 2019.- Steps to recover from Google penalties.And read the special bonus chapter on pay-per-click advertisingIn this bonus, learn to quickly setup pay-per-click advertising campaigns with Google AdWords and send customers to your site overnight, literally.One of the most comprehensive SEO optimization books ever published-updated and expanded-of all best-selling SEO books, this is the only one with everything you need.Scroll up, click buy, and get started now!

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.

    In this brief but insightful series of essays, Frank Gallinelli, the author of the best-selling "What Every Real Estate Investor Needs to Know About Cash Flow…" guides you through some investment principles you can live by. From cautionary tales about the process of due diligence and the hazards of self-styled "experts," to discussion of identifying your investment objectives, Gallinelli helps you focus on best practices.

    

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    Berman, Chief Operating Officer, Outside VenturesIn the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:Don't sell against a competitorDon't be satisfiedDon't stop getting ideasDon't use boilerplate proposalsDon't overuse e-mailThe book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.

    Because I would never, ever know peace again.' Charlene Downes was 14 when she went missing in Blackpool's seedy underbelly. Once a happy-go-lucky schoolgirl, she had become a truant - hanging out with the wrong crowd by the takeaway shops and pier. But Charlene's mum, Karen, always knew her typical teenage daughter would come home.Until one day she didn't.Karen has been searching for 15 years, campaigning for the truth of what happened to her daughter. To this day, Karen and her family have no body, no convictions and no answers. Arrests were made and a murder trial took place, but no one has ever been brought to justice.On the 15th anniversary of Charlene's disappearance, Karen shares this heartbreaking account of every parent's worst nightmare.

    Though competing against one another for the flying assignments of their dreams, like the fearsome F-15 and F-16 fighters, a good mission sometimes takes a backseat to a good party or punch line in this classroom of cut-ups. The high stakes, however, loom over Lt. Wright. In a program where one out of three students fails, not everybody who starts UPT will finish it. And not everybody who does finish will get a desirable flying assignment. Some won’t even escape the Columbus Air Force Base. Will Lt. Wright get his dream assignment flying a C-141 cargo plane based out of beachside Charleston, South Carolina? Or be forced to perpetuate the If you ain’t a pilot… system as the dreaded FAIP (First Assignment Instructor Pilot) in Columbus, Mississippi? Though a military memoir, IF YOU AIN’T A PILOT… is a story of youthful innocence, a happy tale of the best of friends. Beneath the story’s surface layer of how an Air Force officer’s aeronautical rating determines his worth, similar thematic layers unfold around gender, race, and other ways people define each other. At its core, this story is about people, our relationships, and how we choose to treat each other. While 30 years have passed since the memoir’s events—and our aircraft, our enemy, and our pop-culture ties have changed—we still struggle with our differences. IF YOU AIN’T A PILOT taps into the mystic of Top Gun, the satirical wryness of Candide and Catch-22, and the allure of the air-travel genre captured by Mark Vanhoenacker’s recent Skyfaring: A Journey with a Pilot (2015), Tom Wolfe’s The Right Stuff, and James Salter’s The Hunters. Set at the end of the Cold War in the heart of Dixie, IF YOU AIN’T A PILOT…crosses Top Gun adrenaline with Pee-Wee’s Playhouse antics at a flight training base where Air Force idealism collides with Deep South heritage. Complete at 142,000 words, this comedic memoir written for a general audience charts the year when a newly commissioned officer is challenged not only by flight school but also by the Air Force dictum If you ain’t a pilot, you ain’t $#!+. That said, the primary mission for IF YOU AIN’T A PILOT...is to make readers laugh. While the story is written for a non-military audience, military pilots, civilian pilots, and any person who ever dreamed about flying as a kid will love IF YOU AIN’T A PILOT….

    This book is a must-read for anyone who wants to shed off some extra weight without counting calories. Click buy now with 1-click to own your copy today!

    

    Each prize reacts in one of the four typical responses most people have to facing uncertainty. And it is through those reactions, and subsequent actions, that they—and we—learn how our own response to uncertainty can either help or harm ourselves, those around us, and society as a whole.An urgently needed instrument for managing the anxiety and ambiguity we all face in our daily lives, this book will help readers thrive in challenging situations. Through this memorable story, you’ll learn:-How to embrace the uncertainty all around us-Why no one response works in every single uncertain situation-Why various personality types require different responses -How to identify the types of people who do well in uncertainty-Why it’s crucial to prevent a negative response-Why those who are hyper-aware of uncertainty thrive in it-Why it’s important to take action, no matter how uncertain you feelIn the spirit of Gibran’s The Prophet, What Happens in Tomorrow World? presents readers a modern-yet-timeless, unique, and useful toolbox on how to confront and manage the overwhelming amount of uncertainty we face every day.