Book Proposals That Sell: 21 Secrets to Speed Your Success


W. Terry Whalin - 2005
    According to author and acquisitions editor W. Terry Whalin, this approach is backwards. About 80% to 90% of nonfiction books are sold from a book proposal. This mysterious document called a proposal contains many elements that will never appear in a manuscript―yet these details are critical to publishing executives who make the decision about publishing or rejecting an author’s project. In Book Proposals That Sell, Terry reveals 21 secrets to creating a book proposal that every author needs in order to create one that sells.

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)


Michael Masterson - 2009
    What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).Needless to say, Copy Logic! works.Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business


Tom Ferry - 2017
    Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars.In Mindset, Model and Marketing you'll learn how to:Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.

The Power of Meeting New People: Start Conversations, Keep Them Going, Build Rapport, Develop Friendships, and Expand Business


Debra Fine - 2005
    Fantastic Book!

The Winning Resume: Get Hired Today With These Groundbreaking Resume Secrets


Steve Williams - 2015
    Imagine this scenario, you have a potential employer at a company and he's flipping through the applicants and comes across your resume. As he picks it up suddenly the one behind yours catches his eye because the applicant put that extra effort into making it look great. So he sets yours down and forgets about it forever.. The other applicant gets the job. This can easily happen even when you are more qualified than another person, if they stand out more than you then you might never get the call. So it's very important to spend time perfecting your resume. Many people realize this, but don't have any idea what to do to give theirs the extra edge. The truth of the matter is if you are having trouble creating a resume that will land you an interview it is because you are lacking effective techniques and strategies on exactly what to do. This book has step by step advice that will shoot your resume to the top of the list. A Preview of What You Will Learn ✔ How To Make Your Resume STAND OUT ✔ Visual Examples of Both Good and Bad Resumes and Cover Letters ✔ Ways To Express And Leverage Your Value ✔ Key Mistakes To Avoid ✔ The Top 5 Resume Building Tips ✔ Much, much more! Here Are Some Tips Straight From the Book - You have to keep your resume up to date, but it does not need to include everything there is to know about you. When you are sitting down and deciding what you are going to put in your resume you need to first understand that it is best if you only have one page if possible. - Ask yourself, if I were looking to hire someone would I consider someone with my resume. You need to understand that it is not the reader's intention to include your resume in the small pile of potential hires but to exclude it. For this reason you need to make sure that you are only including relevant information and that you do not look as if you are trying to build yourself up. - It all boils down to is knowing what the reader will be looking for. If you can successfully convey the exact message the employer wants to see, you will get the call.

Make Money from Non-Fiction Kindle Books: How to Maximize Your Royalties, Get Paid to Capture Leads and Rapidly Build a Successful "Backend" Business


John Tighe - 2015
    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

You, Inc.: The Art of Selling Yourself


Harry Beckwith - 2007
    Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships


Jeffrey Gitomer - 2006
    The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression. The book is small. The cover is classic black cloth. The four-color text graphics makes it attractive and easy to read the compelling content is easy to understand and implement.

Return on Character: The Real Reason Leaders and Their Companies Win


Fred Kiel - 2015
    Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake.What’s been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence—solid data that demonstrates the connection between character, leadership excellence, and organizational results.After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.Return on Character goes on to reveal:• How leadership character is formed, how it creates value, and how that value spreads throughout the organization• How low-character leaders undermine the success of even the best business plans• How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor characterThe book also provides a character-building methodology—step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization.Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells


Robert W. Bly - 1985
    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

Make Money, Live Wealthy: 75 Successful Entrepreneurs Share the 10 Simple Steps to True Wealth: Money, Investing, Lifestyle, Entrepreneurship, Self-Help, Millionaire


Austin Netzley - 2014
    but it doesn't have to be. Using the advice and wisdom of 75 successful entrepreneurs, let this book be the roadmap to more success, wealth and fulfillment in your life. The experts highlighted in this book are now iconic investors, super successful entrepreneurs, financial planners, bestselling authors, and more, but they didn't start out that way. They are living proof that you can truly come from any background or situation to ultimately reach a high level of success. All that it takes to find true wealth are the simple actions laid out in this book. This step-by-step guide teaches: - The money secrets of the rich - How to reprogram your mind for massive success - The common traits and skills of the wealthy - A money plan and list of priorities to focus on - The key mistakes that are holding you back - Where to begin so you can take your finances and career to the next level As successful entrepreneur David Wood says, "Wealth is a choice." The choice is yours to make. Take control. Make money. Live wealthy. For free training videos & resources for the book, visit: MakeMoneyLiveWealthy.com

For Love or Money


Susan Kaye Quinn - 2015
    But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit

Building a Life Out of Words


Shawn Smucker - 2012
    Then there are times when life punches you in the gut, takes your wallet, and leaves you hanging upside down by your toenails.2009 was one of those times for me (the gut-punching kind). My construction business faltered after the housing bubble burst, and my wife and I found ourselves in $50,000 worth of debt. Then came the toughest decision of our young lives: we left the community we loved and moved into my parents' basement in search of a simpler life.Part of the change included laying aside my aspirations for wealth and taking up the vocation of my dreams: I would try to make money writing full time. This is the story of my first year doing exactly that.I would try to build a life out of words.Also included in the book are nine essays from folks who make money writing – they share unique tips on how to find writing work and how to improve your craft. Contributors include Andi Cumbo, Bryan Allain, Ed Cyzewski, Jason Boyett, Jeff Goins, Jennifer Luitwieler, Ken Mueller, Kristin Tennant, and Stacy Barton.

Surround Yourself with Greatness


Chad Lewis - 2009
    Three- time Pro Bowl tight end Chad Lewis says

Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)


David Kelly - 2016
    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!