Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.Combining cutting-edge research in genetics, gender, behavior, and cognition—with examples from their own lives and those of other successful women in politics, media, and business—Kay and Shipman go beyond admonishing women to "lean in."Instead, they offer the inspiration and practical advice women need to close the gap and achieve the careers they want and deserve.

    Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

    However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. Discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want to:Get your point across effectivelyPersuade other people to your way of thinkingKeep your cool in a heated situationWin people overGet what you wantTackle a difficult person or topicBe convincing and articulateHave great confidence when you speak In How to Argue, leading lawyer Jonathan Herring reveals the secrets and subtleties of making your case and winning hearts and minds. At home or at work, you'll be well equipped to make everything you say have the desired effect, every time.

    The new nanny gives a mother an uneasy feeling. A stranger in a deserted parking lot offers unsolicited help. The threat of violence surrounds us every day. But we can protect ourselves, by learning to trust—and act on—our gut instincts.In this empowering book, Gavin de Becker, the man Oprah Winfrey calls the nation's leading expert on violent behavior, shows you how to spot even subtle signs of danger—before it's too late. Shattering the myth that most violent acts are unpredictable, de Becker, whose clients include top Hollywood stars and government agencies, offers specific ways to protect yourself and those you love, including how to act when approached by a stranger, when you should fear someone close to you, what to do if you are being stalked, how to uncover the source of anonymous threats or phone calls, the biggest mistake you can make with a threatening person, and more. Learn to spot the danger signals others miss. It might just save your life.

    Top performers just like you face problems every day. If you know how to deal with conflict well, you can turn it into your biggest opportunity for success.The Coward's Guide to Conflict is your essential conflict handbook, giving you the tools you need to manage conflict and come out on top. Discover:Why you must know how to handle conflict How to recognize conflict before it happens How to bring out the best in difficult people How to build strength by overcoming problems Secrets to impacting and leading others Techniques to guide you past conflictTop performers face conflict head-on and come out on top. You are just a short read away from mastering this essential skill.

    America's leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You'll learn how to capture the big picture while focusing your thinking. You'll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you'll clearly see the path to personal success.The 11 keys to successful thinking include:Big-Picture Thinking - seeing the world beyond your own needs and how that leads to great ideasFocused Thinking - removing mental clutter and distractions to realize your full potentialCreative Thinking - thinking in unique ways and making breakthroughsShared Thinking - working with others to compound resultsReflective Thinking - looking at the past to gain a better understanding of the future.

    In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction.

    If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn’t just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe.             In The Happiness Advantage, Shawn Achor, who spent over a decade living, researching, and lecturing at Harvard University, draws on his own research—including one of the largest studies of happiness and potential at Harvard and others at companies like UBS and KPMG—to fix this broken formula. Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Achor explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work.             Isolating seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, stretching from Argentina to Zimbabwe, he shows us how we can capitalize on the Happiness Advantage to improve our performance and maximize our potential. Among the principles he outlines:      • The Tetris Effect: how to retrain our brains to spot patterns of possibility, so we can see—and seize—opportunities wherever we look.    • The Zorro Circle: how to channel our efforts on small, manageable goals, to gain the leverage to gradually conquer bigger and bigger ones.    • Social Investment: how to reap the dividends of investing in one of the greatest predictors of success and happiness—our social support network  A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn’t only about how to become happier at work. It’s about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.From the Hardcover edition.

    Beginning with an overview of what eBay is and how to become a registered user, eBay for Dummies helps you discover how you can:Search for items to buy and list items to sell on eBay Place a bid--and determine how much you should spend Use pictures and basic HTML to make your eBay listings more appealing Communicate well and close deals without a problem Identify auction terms (reserve price, starting bid, Buy It Now, etc.) Organize your transactions and interactions using the My eBay page Resolve buying and selling issues with eBay's Trust & Safety program And much more! Registering at eBay makes you part of a really unique community of people who like to collect, buy, and sell items of just about every kind! So if you're ready to join the millions of people who use their home computers to make great deals, buy cool stuff, and turn a profit, eBay for Dummies does all the legwork so you can sit back and let the bidding begin!

    With "Web Design For Dummies," you will be able to design your own Web site like a pro.Web design requires many programs to make a Website attractive and fun, including: Using Web editors like DreamweaverImage editing tools like Photoshop elementsDrawing utensils like IllustratorBackground markup and scripting languages like HTML and CSSThis fun guide covers all of the topics that every aspiring Web designer should know. This book offers advice on: Designing for your audienceBuilding a solid framework for easy navigationCreating appealing graphics that work with the siteChoosing the proper type and colorsTweaking the HTML to make everything work correctlyApplying next-step technologies including JavaScriptParlaying your skills into paid workWith expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors

    His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had learned as an elite McKinsey consultant.He was amazed to discover that adults were hungry for his fun and easy guide to problem solving and decision making. The book became a surprise Japanese bestseller, with more than 370,000 in print after six months. Now American businesspeople can also use it to master some powerful skills.Watanabe uses sample scenarios to illustrate his techniques, which include logic trees and matrixes. A rock band figures out how to drive up concert attendance. An aspiring animator budgets for a new computer purchase. Students decide which high school they will attend.Illustrated with diagrams and quirky drawings, the book is simple enough for a middleschooler to understand but sophisticated enough for business leaders to apply to their most challenging problems.

    Now streamlined and updated, the book that has literally put millions on the highway to greater accomplishment and success can show you how to have maximum impact as a speaker--every day, and in every situation that demands winning others over to your point of view.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    So, of the thousands of questions they might ask, which ones will they ask?After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer.Why You? is based on direct input from top interviewers in REED's unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview, one that will help you succeed on the day.From classic questions like 'tell me about yourself' and 'what are your greatest weaknesses?' to puzzlers like 'sell me this pen' and 'how many traffic lights are there in London?', James Reed reveals what interviewers are really asking.James Reed is the Chairman of REED, the recruitment specialists. He first joined the company in 1992 after graduating from Harvard Business School; since then REED has more than quadrupled in size and reed.co.uk has become the number one job site in the UK and Europe. REED now receives more than 46 million job applications a year and has delivered over 100 programmes helping more than 140,000 long-term unemployed people back into work. James is co-author of Put Your Mindset to Work, winner of the 'Commuter's Read' prize at the CMI Management Book Awards 2012. He is also a Fellow of the Chartered Institute of Personnel and Development (CIPD).