Most forms of private vice and public evil are kindled and sustained by lies. Acts of adultery and other personal betrayals, financial fraud, government corruption—even murder and genocide—generally require an additional moral defect: a willingness to lie.

    Drawing on cutting-edge research in psychology and neuroscience, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.

    Afterwards, people came up individually and told me how much what I'd shared meant to them. This book is based on the truth I spoke about.It's something I learned from within myself, something I believed saved me. And more than that, the way I set about to do it. This is a collection of thoughts on what I learned, what worked, what didn't. Where I succeed and importantly, where I fail daily.The truth is to love yourself with the same intensity you would use to pull yourself up if you were hanging off a cliff with your fingers. As if your life depended upon it. Once you get going, it's not hard to do. Just takes commitment and I'll share how I did it. It's been transformative for me. I know it will be transformative for you as well.

    With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

    For his own reasons he still remains anonymous, the hypnotic self-help elite must be ruffled! They don’t want this stuff getting out! The Rogue Hypnotist is a top UK clinical hypnotherapist and Advanced NLP expert. He has a very good success rate indeed with his client’s and he wants to share the tricks that work with you! He helps his client’s in 1 session only at a very reasonable rate. They leave with a big smile on their faces. Police officers, multimillionaire’s even TV celebs have sought his help; now he wants to help YOU! The sequel to ‘How to hypnotise anyone,’ the number 1 best seller on hypnosis on Amazon.com and .co.uk is here! ‘Mastering hypnotic language,’ awaits you!!! You can now take your hypnotic mastery up to the next level! In book 1 you learnt how to hypnotise anyone using words alone. Now you will learn how to use words with such precision that your total hypnotic power is assured! The Rogue Hypnotist is giving away almost for free all the ‘language patterns’ that work as opposed to all the junk being sold out that that won’t do anything to anyone. Learning hypnosis should be easy and fun! The hypnosis bag of magic tricks that you can expect to effortlessly learn and put into practise are… 1. The specific language that will induce trance and hypnosis in anyone. 2. Why words beginning in RE are hypnotic! 3. Why you SHOULD use PMR (Progressive Muscle Relaxation) with a script showing just how to do so. 4. How to dissociate the conscious and unconscious minds. Script provided! 5. What ‘colour feelings’ are and how to use them in hypnosis. 6. The secrets of ‘hidden code’ hypnosis. 7. How to use ‘hypnotic negations’ properly and why they work. 8. The amazing expose of how the unconscious reveals the truth through ‘reverse speech.’ 9. A powerful and much more advanced ‘hypnotic mind model,’ that will give you far greater understanding of how the mind works than 99% of mental health care professionals, helping you hypnotise anyone with flair. 10. What the best ‘temporal and spatial’ language predicates to use in hypnosis are. 11. Exactly how to use language to dig out specifics, to find the missing pieces and stop yourself being influenced against your will. 12. How to use hypnotic assumptions and nominalisations and which ones work best. 13. How to specifically and expertly use artfully vague hypnotic language. 14. What hyperbolic words and hypnotic poetry is. 15. The specifics of ‘hypnotic languaging.’ 16. A knowledge of associational networks and artful ambiguity. 17. The 100% fail proof formula to create your own hypnotic deepeners! It’s easier than you think! And you get a free bonus – ‘The Silly Deepener!’ 18. An embedded commands induction PLUS the specific ‘embeds’ that induce trance in any conversation. You will learn TRUE conversational hypnosis that works including how to describe a state to elicit it! 19. A step by step description of the precise way to create a ‘symbolic deepener’ with full script provided. 20. Your special BONUS – ‘The Unicorn Deepener’ and much, much more! The Rogue Hypnotist is practically giving this away so that YOU will have by end of the book more hypnotic ability than 99% of so-called hypnotists out there! That’s my promise to you.

    But most of us don’t really think we can have the kind of magnetism or charisma that we associate with someone like Bill Clinton or Oprah Winfrey unless it comes naturally.   Now, in Compelling People, which is already being taught at Harvard and Columbia Business Schools, John Neffinger and Matthew Kohut show that this isn’t something we have to be born with—it’s something we can learn. Expanding on the themes in their co-authored Harvard Business Review cover story “Connect, Then Lead,” they trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. The ability to master this dynamic is so rare that we celebrate and elevate those people who have managed to do it.  Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal:  The common thread connecting Machiavelli and Martin Luther King The secret technique behind the success of Bill Clinton, Ann Richards and Denzel Washington—one that you can use today How looks affect our career prospects The single best strategy for getting someone to agree with you Compelling People explains how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

    Ivan Misner, author of Masters of Networking “The Power of Eye Contact is a must-read book if you want a lasting relationship—or want to deepen the one you’re in.”—Marie Forleo, author Make Every Man Want You “Both mysterious and rewarding, the text reveals the powerful secrets of using the eyes to connect with others.”—Rom Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior The secret to success in business, love, and life is The Power of Eye Contact. Author Michael Ellsberg provides an authoritative and extensive guide to mastering a potent force that can change your life.

    As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections. Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You’ll learn, for example… · How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.· How to read faces: It’s easier than you think to speed-read facial expressions and use them to predict people’s emotions.· How to talk to anyone: Every conversation can be memorable—once you learn how certain words generate the pleasure hormone dopamine in listeners.When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What’s more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation—negotiations, interviews, parties, and pitches. You’ll never interact the same way again.

    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    Each difficult situation is described, how it happens is analysed, and then strategies to help you deal with the problem are suggested. Disruptive behaviour patterns can be addressed once and for all, instead of having to handle one-off 'difficult' events, time and time again. Absolutely invaluable to everybody, How People Tick is full of tried and tested tips for handling 'difficult' people in 'difficult' situations, based on a real understanding of their behaviour. It is an essential read if you find people bewildering or just plain difficult, and yet still want to understand them, work with them and live with them.

    Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.

    Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They're not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they've been told networking is all about small talk, big numbers and constant contact, they assume it's not for them. But it is! Zack politely examines and then smashes to tiny fragments the "dusty old rules" of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity?a notion readers can now embrace.

    As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.

    Philip G. Zimbardo's ground-breaking studies have found that there are more than 84 million shy people in America today, including such "secretly shy" celebrities as Carol Burnett, Barbara Walters, and Johnny Carson. In this best-selling book, Dr. Zimbardo analyzes shyness with a personal understanding of the emotions involved. He then presents advice, exercises, and encouragement to help shy people strengthen their social skills and their self-confidence. If you're troubled by shyness, or love someone who is, reading Shyness can open new worlds.

    Being experts in hypnotherapy and body language they use their skills together with extensive research, to look at what the irresistible ideals are in both men and women before laying out a detailed plan on how to make yourself instantly attractive. People form their first impressions of us in the first four seconds and this title looks at areas ranging from flirting, confidence, body language, charisma and magnetism to help us maximise our hidden and natural attributes to create that initial dazzling impression. Sexy, intelligent and instantly irresistible.