A steady influx of foreign immigrants has led to racial tension and open hostility and violence. The African newcomers are particularly targeted, regular victims of vandalism and even fire-bombing.

    In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

    Sometimes we just take our own route to find it. When Ryan spots a young woman on the tube on his commute, he can’t take his eyes off her. Instantly attracted and intrigued, he’s keen to find out more about his mysterious fellow passenger.Sylvie spends all day travelling the underground, unable to leave for reasons unbeknownst to Ryan. But Ryan hasn’t dated for nearly ten years, when he was at university and the love of his life tragically died.For some inexplicable reason, he just can’t shake the feeling he wants to help Sylvie. In a world of missed opportunities and what-ifs, a connection has been made. This is a story of love and loss from the author of The First Time Lauren Pailing Died, perfect for fans of Anna Hope’s Expectation, David Nicholls’s Sweet Sorrow and Kate Atkinson’s Life After Life.

    Louisa Clark was not only caregiver to but romantic partner with rich quadriplegic Will Traynor who had chosen to end his life by assisted suicide. His death elicits a hole within Louisa and a previously unknown daughter, Lily Houghton-Miller. This turbulent sixteen-year-old delinquent meets her paternal grandparents and learns precious facts about her father all with the help of Louisa. What had already been an intense rollercoaster ride of emotions for Louisa Clark intensifies. When it seems Louisa and Lily have only compacted more stress into their lives, their worlds spin topsy-turvy and both come out on top, loved and optimistic, with indispensable knowledge about life.

    Jon Bailey and Mary Burch present five basic skills and strategy areas that professional behavior analysts need to acquire. This book is organized around those five areas, with a total of 25 specific skills presented within those topics. Every behavior analyst, whether seasoned or beginning, should have this book.

    By embracing four fundamental premises and putting into practice the author's many helpful and practical suggestions, you'll acquire the skills and insights necessary for turning around even the most troublesome relationship. What you need to keep in mind is that: (1) nothing in your life happens randomly and your difficulties have a deeper purpose; (2) frustration and even emotional pain are as necessary for your personal and spiritual growth as love and joy; (3) transforming enmity and completing unfinished business may be the most important skills you can learn in life; and (4) when you make an effort to work on your inner self, your outer relationships will be transformed.        This groundbreaking book draws upon state-of-the-art psychological principles and timeless spiritual practices from all traditions. Filled with enlightening exercises and entertaining stories, Thank You for Being Such a Pain will forever change the way you see the difficult people in your life . . . as well as the way you see yourself.

    Based on the premise that what you do in a relationship makes changes faster than anything you discuss, Page introduces the concept of "Loving Leadership" and offers fourteen empowering and doable strategies for recapturing the positive feelings, including how to:Overcome resentment and move beyond blameSolve major problems--one at a timeRecapture lost intimacyStep-by-step, Page demonstrates that with tangible goals, and new ways of thinking, one partner can bring new levels of harmony and love to a relationship.

    For Marjorie Glatt, being thirteen years old isn't quite the same as it is for everyone else. Responsible for running her family's laundromat while trying to survive middle school, Marjorie's daily struggles include persnickety customers, snippy classmates, agonizing swim lessons, and laundry... always, always laundry. Wendell is a bit different, too. Wendell is a ghost. His daily struggles include Dead Youth support groups and unavoidable stains. But when he escapes from the Land of Ghosts and bumbles into Marjorie's laundromat--the perfect ghost playground--his attempts at fun and friendship begin to harm the family business. Sheets is a powerful story about a young girl's perseverance, even when all the odds are stacked against her. It shows that forgiveness and second chances can result in unlikely friendships. Above all, it is an invitation into an unusual, haunted laundromat that brings family, friends, and--yes--sheets to life.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    It is easy and helps parents become more successful too! Mother of five and successful entrepreneur Dani Johnson has coached and mentored tens of thousands of clients to become successful and without exception, their biggest stumbling blocks to achievement were the things they learned while they were kids. Dani is uniquely qualified to write this book because of her first hand perspective and experience as a success coach and speaker. The book will help adults discover solutions to why they have struggled throughout their lives to reach the success they desire and also show them how to groom their own kids for success in life. Grooming the Next Generation for Success is jam packed with easy-to-understand and apply principles and proven practices that give parents, and anyone involved with young people, practical ways to raise children who are successful now and will continue to be as adults. Teaching virtues such as respect, honor, obedience, and financial responsibility while young guarantees lifestyle success in adulthood. Instead of fumbling through life, success becomes a natural occurrence rather than an accident that they hopefully run into.

    Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams.Craig Weber is an international consultant specializing in team and leadership development.

     Involved Parents = Better Students How do you ensure your child gets the best education possible when U.S. schools have become overburdened, test-driven institutions that rank only average worldwide? Decades of research confirm that when parents engage with their children’s learning, kids do better in school—and life. This straight-talking guide helps you:• understand the critical role you play in your child’s education, • connect with educators in respectful ways, • encourage a love of reading in your kids, • minimize homework meltdowns and disorganization, • support students who struggle academically, • help children navigate social situations and bullying, and • fuel your child’s mind and body for learning. Parent involvement looks different for every family and every child. Packed with real stories and tested strategies, The Parent Backpack demystifies our complex education system and gives you the insights you need to help your kids thrive.

    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.

    The church is facing a message delivery problem.The old communication playbook no longer works. What worked before isn’t working anymore. It’s time to rethink communication and leverage the greatest opportunities we’ve ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then he offers a practical communication playbook you can use to communicate anything in your church—and actually connect. These practical tips and proven strategies will work regardless of size, staff, or budget.Communication has been overlooked for far too long in the church. It’s time for that to change. It’s time to rethink communication for the church.