Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives.New to the Ninth Edition: * New material on mediated communication, personal listening styles, deceptive communication, and informative speaking * A revised section on the Cumulative Effects Theory and more applications of communication in the workplace, within the family, and at school * Updated research and examples on negative/positive language and gender influences on communication * Improved design and pedagogy: case studies at the opening of each part, highlights at the beginning of each chapter, and completely annotated full speech outlines with accompanying sample speeches * Additional teaching and learning resources: Student Success Manual, Student Resources Disc, expanded Instructor's Manual and Test Bank, Instructor's Disc, and an extensive web site

    The story of art unfolds in its full historical, social, religious, economic, and cultural context, deepening students' understanding of art, architecture, painting, and sculpture. This Concise version features color photographs, a stunning design, and the most current research and scholarship. What's more, the ancillary package that accompanies GARDNER'S ART THROUGH THE AGES: A CONCISE HISTORY features a wealth of tools to enhance your students' experience in the course. With each new copy of the book, students receive a copy of the ArtStudy CD-ROM-an interactive electronic study aid that fully integrates with the text and includes hundreds of high-quality digital images, plus maps, quizzes, and more.

    One of the world's most respected classical scholars offers translations of the complete texts of "The Republic, Apology of Socrates, " "Crito, " "Phaedo, " "Ion, " "Meno, " and "Symposium."

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.

    It offers readers who work through it one possible outline for a grammatical description, with many questions designed to help them address the key topics. Appendices offer guidance on text and elicited data, and on sample reference grammars that readers might wish to consult. This will be a valuable resource to anyone engaged in linguistic fieldwork.

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    The most popular applications-oriented approach to engineering technology fluid mechanics, this text covers all of the basic principles of fluid mechanics-both statics and dynamics-in a clear, practical presentation that ties theory directly to real devices and systems used in chemical process industries, manufacturing, plant engineering, waste water handling and product design. Readable and clearly written, the new 6th edition brings a much more attractive appearance to the book and includes many updates and additional features.

    This new primer by N. Clayton Croy offers a succinct, single-volume introduction to Biblical Greek that has already been tested in classrooms around the country.Taking a primarily deductive approach to teaching Biblical Greek, this volume assumes that students will have no prior knowledge in Greek. Divided into 32 separate lessons, each containing a generous number of exercises, the text leads students from the Greek alphabet to a working understanding of the language of the Bible.

    Anyone can read, write, and speak Spanish in only a few short weeks with this unique and proven method, which completely eliminates rote memorization and boring drills.Original B & W illustrations.

    Expertly designed in a vibrant, full-color format, this streamlined text not only serves as a valuable resource by providing the most current reference lists and examples from which to select texts from all genres, but it also emphasizes the critical skills needed to search for and select literature--researching, evaluating, and implementing quality books in the pre-K-to-8 classroom--to give readers the tools they need to evaluate books, create curriculum, and share the love of literature. It includes unique features that spur critical thinking and direct application in the classroom and curriculum.

    Eva Hoffman spent her early years in Cracow, among family friends who, like her parents, had escaped the Holocaust and were skeptical of the newly imposed Communist state. Hoffman's parents managed to immigrate to Canada in the 1950s, where Eva was old enough to feel like a stranger--bland food, a quieter life, and schoolmates who hardly knew where Poland was. Still, there were neighbors who knew something of Old World ways, and a piano teacher who was classically Middle European in his neurotic enthusiasm for music. Her true exile came in college in Texas, where she found herself among people who were frightened by and hostile to her foreignness. Later, at Harvard, Hoffman found herself initially alienated by her burgeoning intellectualism; her parents found it difficult to comprehend. Her sense of perpetual otherness was extended by encounters with childhood friends who had escaped Cracow to grow up in Israel, rather than Canada or the United States, and were preoccupied with soldiers, not scholars. Lost in Translation is a moving memoir that takes the specific experience of the exile and humanizes it to such a degree that it becomes relevant to the lives of a wider group of readers.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    And The Lively Art of Writing is the perfect guide to the mastery of this essential skill. It will answer all of your questions, provide you with the best techniques, and offer important information about:- Choosing a subject- Working with words- The sound of sentences- The power of paragraphs- Essentials of style- Essays, theses, and term papers- And much, much more...