Accountability is a way of thinking.  Those who achieve greatness know true accountability makes all the difference between success and failure. Based on extensive interviews with accountable leaders—from Fortune 500 CEOs to Hall of Fame athletes—No More Excuses identifies the five accountabilities of successful people and organizations. These tenets encourage accountability in others and performance at the highest level. When you willingly accept and embrace the five accountabilities, you encourage accountability in others and empower your teams to achieve at the highest level. The result is an organization focused on its fundamental values and committed, at the individual level, to achieving critical strategic goals. Whether you’re a business owner, a top executive, or a team leader, accountability starts with you and trickles down to everyone else. If you want to build an organization that achieves its goals and beats the competition it’s time for No More Excuses.

    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies

    Covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves.

    The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.This phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

    UNLEASH YOUR DREAM.Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club-- where membership is neither perceived or consented.The fact is, ever since you've been old enough to sit obediently in a classroom, you have been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled. As a result, your life is hijacked and marginalised into debt, despair, and dependence. Life's death sentence becomes the daily curse of the trivial and mundane. Fun fades. Dreams die. Don't let life's consolation prize become a car and a weekend.Recapture what is yours and make a revolutionary repossession of life-and-liberty through the pursuit of entrepreneurship. A paradigm shift isn't needed--the damn paradigm needs to be thrown-out altogether.The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional? Rewrite life's script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement. UNSCRIPT today and start leading life-- instead of life leading you.

    At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to yourproduct or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let s go tell the world.

     By teaching the fundamentals of content marketing, how to create great content and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine focuses heavily on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over $1m AUD annual run rate in 2 years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, that are documented throughout Content Machine in terms any entrepreneur can understand. The book outlines the #1 biggest mistake that kills content marketing efforts and how the best content marketers in the world have built their audience, their content and their business. It provides downloads and frameworks to help the reader with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.

    Bill Quain, average people can produce above-average wealth through the power of pro-suming. Pro-sumer Power! is a must read for people who would love to create income - instead of "out-go" - when they shop.

     Why you should choose Self-publishing. Why you should choose Amazon. How to write you book fast without ever suffering from “writer’s block”. How to find a title that sells for your book. How to get a cover that sells made. How to price your book right. Why it’s easier than you thought to get an Amazon bestseller. How to market and promote your book and get it in the top of the charts on Amazon. What your book can do for you in the long term (passive income, traditional publishing contracts, radio & TV appearances etc.). And so much more! Think of it! If you publish on Amazon, millions of people are only a click away from downloading your book on their Kindle, PC, Mac, tablets or smartphones. That’s an enormous amount of potential customers! Why not use Amazon’s “look inside” feature and check out the first chapters of “From Jobless to Amazon Bestseller” before you buy?  Just click on the book image above and start reading.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    Explains all the ?nuts and bolts? of r?sum? creation and illustrates professional techniques with actual examples that show why the techniques work.

    Creativity For Sale is the story of how Jason took a crazy idea (IWearYourShirt) and turned it into social media marketing empire that generated over $1M in revenue in just a few short years. Whether you work at a 9-5 desk job, currently own your own business, or are an aspiring creative entrepreneur, this book will serve as a practical guide to helping you make money doing what you love. Jason shares his exact strategies, tips, tricks, and processes that have helped him create profitable businesses that get noticed by the likes of The Today Show, CNBC, Wall Street Journal, The New York Times, and many more media outlets. In Creativity For Sale, Jason shares stories of realigning his values and goals in life to become happier, healthier, and more focused. The world of online marketing and social media are noisy and crowded, this book will help you learn how to stand out from the crowd.