Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Jay Conrad Levinson - 1984
Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
The Way to Wealth
Benjamin Franklin - 1757
It is a collection of adages and advice presented in Poor Richard's Almanac during its first 25 years of publication, organized into a speech given by "Father Abraham" to a group of people. Many of the phrases Father Abraham quotes continue to be familiar today. The essay's advice is based on the themes of work ethic and frugality. Some phrases from the almanac quoted in "The Way to Wealth" include: "There are no gains, without pains" "One today is worth two tomorrows" "A life of leisure and a life of laziness are two things" "Get what you can, and what you get hold" "Sloth, like rust, consumes faster than labor wears, while the used key is always bright" "Have you somewhat to do tomorrow, do it today" "The eye of a master will do more work than both his hands" "Early to bed, and early to rise, makes a man healthy, wealthy and wise" "For want of a nail..."
The End of Jobs: Money, Meaning and Freedom Without the 9-to-5
Taylor Pearson - 2015
Those that don’t adapt are becoming trapped in the downward spiral of a dying middle class - working harder and earning less. Entrepreneurs that understand the new paradigm, have created unprecedented wealth in their lives and the lives of those they love. In This Book You’ll Learn: — Why the century-long growth in wages came to a halt in 2000. — Why MBAs and JDs can’t get jobs and what that means for the future of work and your job. — Why The Theory of Constraints and a shift into the Fourth Economy has made entrepreneurship the highest-leveraged career path for the young and ambitious. — Why The Turkey Problem means accounting may be the riskiest profession in the 21st century while entrepreneurship may be the safest. — How entrepreneurs with second-rate degrees are leveraging the radical democracy of the Long Tail to get rich. — How the Stair Step Method and return of apprenticeships have transformed the “entrepreneurial leap" to make entrepreneurship more accessible than ever. — The scientific research on how giving up balanced living and embracing integrated living leads to more money, more meaning, and more freedom. Included (Free) Resources: Get access by visiting http://taylorpearson.me/eoj — Full Recorded Interviews with the Ten Entrepreneurs featured in The End of Jobs detailing how they launched their own successful businesses. — Taylor’s 67 must-read business books to fuel your entrepreneurial career. — 49 tools and templates to save you hundreds of hours when launching and growing a business. — A Ninety-Day goal setting template to translate the book into actionable steps — Access to a private community to discuss the book and get support from a community of like-minded individuals to inspire, motivate, and assist each other. Who Should Read This Book? Early Stage Entrepreneurs - Doubting yourself and wondering if you made a smart choice to abandon the traditional career path? In Chapter 5, The Turkey Problem, you’ll learn the difference between real and perceived risk and why Entrepreneurship is a smarter choice than ever. Established Entrepreneurs - Do you have friends, family or team members that don’t understand their choices? In chapters 12 through 14 you’ll understand how to explain the fundamental drives of your ambition. Students - Are you considering getting another degree as opposed to starting a business or going to work for an entrepreneurial business? Before you invest hundreds of thousands of dollars, read Chapter 3 to understand why credentials are getting less valuable even as degrees get more expensive. Corporate Employees - Are you in a position that feels safe but doesn’t let you expand your skills and network? In chapter 4 through 6, you’ll find out why that job might not be as safe as you think.
The House Hacking Strategy: How to Use Your Home to Achieve Financial Freedom
Craig Curelop - 2019
In fact, the average house hacker can turn a single family home or small multifamily property into a cash-flowing investment: You can collect rent that completely covers your living expenses—and then some!In this book, serial house hacker Craig Curelop lays out the in-depth details to make your first (or next) house hack a success.What's inside:- What house hacking is and why it’s one of the best methods for building wealth- The incredible connection between house hacking, wealth building, and early retirement- How to get started house hacking—even with low income or low savings- Strategies to house hack with a family, spouse, or on your own- How to find the ideal house hack property—even in a competitive or expensive market- The simple math behind a house hack property analysis- Property management strategies to make ownership a breezeHouse hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking—and learn from a frugality expert who has “hacked” his way towards financial freedom!
Wealth Can't Wait: Empower Your Freedom, Create Your Future and Build a Life Worth Living
David Osborn - 2017
In 'Wealth Can't Wait', they share their decades of knowledge, debunk the myth that building wealth is often difficult, and demonstrate how you can create horizontal income streams to enjoy more financial freedom throughout your life.Far from a get-rich-quick formula, 'Wealth Can't Wait' equips you with a comprehensive set of wealth-building skills that will serve you throughout your life. Osborn and Morris's tested and proven five-part strategy outlines what is required to build wealth - from making the initial choice to dealing with setbacks - and details how to cultivate the mindset, habits, business, and momentum to secure the greatest results. The book's valuable tips, building blocks, and lessons from the authors' own experiences will inspire you to start achieving your financial ambitions today.
OPM: Other People's Money: How to Attract Other People's Money for Your Investments -- The Ultimate Leverage
Michael A. Lechter - 2004
1 ASSET comes a guide to making profits by understanding intellectual property.
The Complete Guide to Buying and Selling Apartment Buildings
Steve Berges - 2001
Now revised and expanded, this Second Edition includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Plus, it includes a handy glossary of all the terms investors need to know, helpful sample forms that make paperwork quick and easy, and updated real estate forecasts. With this comprehensive guide at hand you?ll find profits easy to come by.
The Money Book for the Young, Fabulous & Broke
Suze Orman - 2004
They're called "Generation Debt" and "Generation Broke" by the media -- people in their twenties and thirties who graduate college with a mountain of student loan debt and are stuck with one of the weakest job markets in recent history. The goals of their parents' generation -- buy a house, support a family, send kids to college, retire in style -- seem absurdly, depressingly out of reach. They live off their credit cards, may or may not have health insurance, and come up so far short at the end of the month that the idea of saving money is a joke. This generation has it tough, without a doubt, but they're also painfully aware of the urgent need to take matters into their own hands.The Money Book was written to address the specific financial reality that faces young people today and offers a set of real, not impossible, solutions to the problems at hand and the problems ahead. Concisely, pragmatically, and without a whiff of condescension, Suze Orman tells her young, fabulous & broke readers precisely what actions to take and why. Throughout these pages, there are icons that direct readers to a special YF&B domain on Suze's website that offers more specialized information, forms, and interactive tools that further customize the information in the book. Her advice at times bucks conventional wisdom (did she just say use your credit card?) and may even seem counterintuitive (pay into a retirement fund even though your credit card debt is killing you?), but it's her honesty, understanding, and uncanny ability to anticipate the needs of her readers that has made her the most trusted financial expert of her day.Over the course of ten chapters that can be consulted methodically, step-by-step, or on a strictly need-to-know basis, Suze takes the reader past broke to a secure place where they'll never have to worry about revisiting broke again. And she begins the journey with a bit of overwhelmingly good news (yes, there really is good news): Young people have the greatest asset of all on their side -- time.
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm
Verne Harnish - 2002
Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business. Lastly, there are case studies demonstrating the validity of Harnish's practical approaches.If you are looking for an expanded and updated version of this 2002 best-seller, look for Verne Harnish’s latest title Scaling Up: How a Few Companies Make It...and Why the Rest Don’t (Rockefeller Habits 2.0). In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone - from frontline employees to senior executives - can get aligned in contributing to the growth of a firm. There’s no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. This book can help you turn what feels like an anchor into wind at your back — creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits Checklist™, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.
Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich
Greg S. Reid - 2019
You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.
The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
Kevin D. Johnson - 2013
In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs. In a praiseworthy effort to distill some of the most important lessons of entrepreneurship, Kevin D. Johnson, president of multimillion-dollar company Johnson Media Inc. and a serial entrepreneur for several years, shares the essential beliefs, characteristics, and habits of elite entrepreneurs. Through the conviction of his own personal experiences, which include a life-changing visit to Harvard Business School, and the compelling stories of modern-day business tycoons, Johnson transforms an oftentimes complex topic into a lucid and accessible one. In this riveting book written for new and veteran entrepreneurs, Johnson identifies one hundred key lessons that every entrepreneur must learn in seven areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.
6 Months to 6 Figures
Peter Voogd - 2014
No BS, No fluff, No Academic Theories, and No Sugar Coating. Just real world, tactical, hard core strategies from being in the trenches. Peter Voogd, who’s labeled the leading authority for Gen Y leadership reveals the exact strategies he’s used to go from dead broke to over 6 figures within 6 months in multiple industries. Peter has trained over 4,000 Entrepreneurs and built an 8 million dollar sales organization by age 27. If you’re one of the select few who are serious about success, this book will change the game for you. Most Entrepreneurs struggle with inconsistent income, low productivity, and don’t have enough time in a day to get everything they want done? Peter shows you the fastest and most effective ways to maximize your income, get bigger things done in less time, and helps you create your ideal lifestyle. We assure you this is only book you’ll ever need to thrive as an Entrepreneur. It will help you create a quantum change in the results you enjoy in your personal and professional life. As I’m sure you are aware and have experienced, most people just talk about success, wish they had success, but never take the necessary action consistently to achieve it. They spend year after year just trying to get by vs. designing a compelling future. We want to bring you off the sidelines and into the game. We want you to enjoy higher levels of fulfillment, more passion and energy, and results very few attain. It’s time to stop surviving, and start thriving. For more information, please visit: 6FiguresBook.com
The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth, and Happiness
Steven K. Scott - 2006
Scott reveals King Solomon’s breakthrough strategies to achieve a life of financial success and personal fulfillment.Steve Scott flunked out of every job he held in his first six years after college. He couldn’t succeed no matter how hard he tried. Then Dr. Gary Smalley challenged him to study the book of Proverbs, promising that in doing so he would achieve greater success and happiness than he had ever known. That promise came true, making Scott a millionaire many times over. In The Richest Man Who Ever Lived, Scott reveals Solomon’s key for winning every race, explains how to resolve conflicts and turn enemies into allies, and discloses the five qualities essential to becoming a valued and admired person at work and in your personal life. Scott illustrates each of Solomon’s insights and strategies with anecdotes about his personal successes and failures, as well as those of such extraordinary people as Benjamin Franklin, Thomas Edison, Oprah Winfrey, Bill Gates, and Steven Spielberg.At once inspiring and instructive, THE RICHEST MAN WHO EVER LIVED weaves the timeless truths of one of our greatest works of literature into a detailed roadmap for successful living today.
Becoming Your Own Banker: Unlock the Infinite Banking Concept
R. Nelson Nash - 2000
Very, very angry! So-called financial experts have kept certain principles from you for years. Secrets. Important secrets that, had you known them, would have made your life much simpler and much more profitable.Becoming Your Own Banker reveals secrets kept from you all these years because of the mindset that is predominant in the entire financial world.Written originally as a textbook designed to accompany a 10-hour course, Becoming Your Own Banker is designed for the layman, not the financial professional.Learn how to put these secrets to work in everyday terms...not financial double-speak. Here is some of what is revealed to you:How To Create Your Own Banking SystemFive Methods of Financing AutomobilesHow To Design an Insurance Plan that Solves the Banking FunctionPotential Sources of CapitalPlaying The "Cash Flow" GameThe Cost of AcquisitionThe Retirement Trap...and so much more! There are 84 jam-packed pages containing financial blueprints that, if applied, can open up a whole new world for you and those you care about. Discover for yourself, these important secrets and make your life much simpler and much more profitable.