Pose the same question to students and many will use words like "boring", "useless", and even "humiliating". In  Becoming the Math Teacher You Wish You'd Had , author Tracy Zager helps teachers close this gap by making math class more like mathematics. Tracy has spent years working with highly skilled math teachers in a diverse range of settings and grades. You'll find this book jam-packed with new ideas from these vibrant classrooms.  How to Teach Student-Centered Mathematics: Zager outlines a problem-solving approach to mathematics for elementary and middle school educators looking for new ways to inspire student learningBig Ideas, Practical Application: This math book contains dozens of practical and accessible teaching techniques that focus on fundamental math concepts, including strategies that simulate connection of big ideas; rich tasks that encourage students to wonder, generalize, hypothesize, and persevere; and routines to teach students how to collaborateKey Topics for Elementary and Middle School Teachers:  Becoming the Math Teacher You Wish You'd Had  offers fresh perspectives on common challenges, from formative assessment to classroom management for elementary and middle school teachersAll teachers can move towards increasingly authentic and delightful mathematics teaching and learning. This important book helps develop instructional techniques that will make the math classes we teach so much better than the math classes we took.

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    Georgia HeardHumanity and warmth are the cornerstones of quality nonfiction writing. But how can students create them in genres that at first seem more informational than intimate? In Finding the Heart of Nonfiction, Georgia Heard shows how mentor texts can help students read for seven essential craft tools and then use them to create inviting nonfiction that keeps readers' interest.Lyrical and practical, Finding the Heart of Nonfiction describes how to choose mentor texts, use them, and mine them for exemplary instruction. Between these suggestions and the instructional ideas, Georgia shows how students can write nonfiction that informs and inspires. You'll find thoughtful, immediately useful support as you:introduce nonfiction with her handpicked, reproducible mentor texts get students writing with the instructional ideas in Georgia's Try This sections familiarize writers with nonfiction craft and text features connect nonfiction work to the Common Core State Standards collect mentor texts tailored to your students. My hope, writes Georgia, is that you and your students will be inspired by the mentor texts I've chosen-but also inspired to seek out your own mentor texts and continue to explore the world through nonfiction. Trust Finding the Heart of Nonfiction and help your students write with purpose, voice, and passion.Preview the book. Download and read a sample chapter.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    This book goes well beyond the noise on learning space design that focuses on pretty Pinterest classrooms and moves towards a more sophisticated conversation about how learning spaces support and drive brain-friendly learning. SPACE is a beautifully designed book that respects that reading and learning can happen in a visually appealing way. Hare and Dillon walk educators through a series of questions and ideas on how learning spaces can support collaboration, creation, showcasing learning, and a learner's need for quiet. In addition to nudging thinking forward, SPACE provides practical design tips and uses images and testimonials for hacking learning spaces on a realistic budget. This book is designed to motivate, grow capacity, and energize educators to begin shifting their learning spaces to support modern learning for all students.

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    Jackson, author of the best-selling Never Work Harder Than Your Students and Other Principles of Great Teaching.In this book for school leaders, Jackson presents a new model for understanding teaching as a combination of skill and will and explains the best ways to support individual teachers' ongoing professional development. Here, you'll learn how to meet your teachers where they are and help every one of them--from the raw novice to the savvy veteran, from the initiative-weary to the change-challenged to the already outstanding--develop the mindset and habits of master teachers. Real-life examples, practical tools, and strategies for managing time and energy demands will help you build your leadership capacity as you raise the level of instructional excellence throughout your school.To move your school forward, you must move the people in it. If you want a master teacher every classroom, you must commit to helping every teacher be a master teacher. That work begins here.

    These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. Organizations that possess Passion Capital – Apple, Johnson & Johnson, Four Seasons Hotels, the Montreal Canadiens, among others – lead their sectors, while those that rely on established forms of capital may get stuck in neutral and fail to achieve their full potential.Passion Capital presents seven principles for growing and investing in this new asset class and includes over fifty insightful stories drawn from business, not-for-profit, the arts sector, and politics.  In this groundbreaking book, veteran business leader Paul Alofs ushers in a whole new way of thinking about the very definition of success and reveals how to acquire the world’s most valuable asset and apply it to your career, company, or cause.

    Students need to know how writers’ and speakers’ choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically. Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things. Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments—a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.

    It will knock the socks off this profession.-Harvey Daniels Author of Subjects Matter and Content-Area Writing The renaissance in comprehension instruction launched by Mosaic of Thought has led to changes in hundreds of thousands of classrooms, where teachers now model reading strategies, and students probe meaning more deeply. But no book in the field has satisfactorily answered the question: What does it really mean to comprehend? In To Understand, Ellin Oliver Keene not only explores this important question, but reveals what teachers can do to encourage all students to engage in deep understanding far more consistently than before.In discovering what's really behind comprehension, To Understand goes well beyond comprehension strategy instruction. Keene identifies specific Dimensions and Outcomes of Understanding-characteristics identified in readers with a highly developed ability to make sense of text-to help you rethink what comprehension is. She demonstrates how to leverage the Dimensions and Outcomes into relevant, provocative, memorable instruction. To Understand proposes a model that incorporates all aspects of literacy instruction-word learning and comprehension-and describes how teachers can focus on what matters most in literacy content. Keene shows that when teachers target the most essential content, they have the time to help every student engage more deeply with texts and discover a passion for reading and learning. The model is founded on four simple, but powerful concepts:Focus on what's important by teaching vital concepts in depth rather than skimming over nonessential skillsUse research-based teaching and learning strategies, including proven-effective comprehension and language-based strategies, then taking them further by showing students how the strategies lead them to a fuller understand of a textTeach the essential concepts over a long period of time so that children have an opportunity to learn not only a comprehension strategy, but to explore where that strategy leads in their understandingGive students numerous opportunities to apply the concepts in a variety of texts and contexts. With To Understand in hand, you'll find new ways to draw out the innate intellectual interest in every student and spark dramatic improvements in literacy learning and comprehension, even among students who struggle. You'll see that by rethinking what it means to understand-by teaching children the Outcomes and Dimensions of understanding-you can help students exceed expectations while broadening your vision of their abilities, their capacity, and their energy for learning. There's still more-much more-to learn about comprehension. Read To Understand, join Ellin Oliver Keene, and discover that what's at the very core of comprehension can not only reinvigorate your teaching but take your students to new, uncharted levels of learning.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    This user-friendly, practical book is full of real-world examples of what assessment for learning looks like in today's classrooms. Presented in a format appropriate for use by individuals or collaborative learning teams, the book has an exceptionally strong focus on integrating assessment with instruction through student involvement in the assessment process. "Classroom Assessment FOR Student Learning "comes packaged with an Activities and Resources CD and a Video Segments: Demonstrations & Presentations DVD.

    In fact, amazement is a habit that anyone can master--and Shep Hyken knows the tricks to making it your own.In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game, including: Showing up ready to amazing Being proactive Craving feedback Taking responsibility Embracing authenticity Focusing on excellence Turning misery into magic Once you master these habits, you'll be able to create trust, build stronger relationships, make sales, advance your career, and more. Now is the time to step out of the ordinary and step into amazing.

    Written by the lead technical writer at one of Silicon Valley's most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.