Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

    This book provides actionable steps to help shop owners engage the Etsy community in authentic ways that attract buyers and generate sales. The best Etsy shops stand out among the sea of sellers and draw loyal customer bases, but how they’ve done it isn’t—and shouldn't be—a secret. In these pages, top Etsy sellers share the tools that have helped them, the changes they made that yielded positive results, and their best advice for achieving and sustaining a successful Etsy shop. Beyond sellers’ words of wisdom, this book offers a roadmap all sellers can follow in order to: • Choose keywords and tags to drive traffic to your shop • Photograph your products for maximum appeal • Create a unique shop that stands out • Write winning product descriptions • Price your goods appropriately • Market your products effectively on social media platforms • Maintain lasting relationships with your customers • Diversify your product offerings

    In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the "UAT Filter" to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's "marketing backstory" using techniques pioneered by Hollywood screenwriters Harness the influence of "accidental spokespeople" and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

    In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the online realm often defies standard writing conventions, this book defines digital writing and examines how best to integrate new technologies into writing instruction.Shows how to integrate new technologies into classroom lessons Addresses the proliferation of writing in the digital age Offers a guide for improving students' online writing skills The book is an important manual for understanding this new frontier of writing for teachers, school leaders, university faculty, and teacher educators.

    But with confusing things like GDP and interest rates, it's often hard to get you head around.So What do you really need to know about economics? Find out:What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better.Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials... Fast.

    Our economy, our politics, our culture, and even the structure of our family life will be forever transformed." "Based on extensive original research, including interviews with Digital Natives around the world, Born Digital explores a broad range of issues, from the highly philosophical to the purely practical: What does identity mean for young people who have dozens of online profiles and avatars? Should we worry about privacy issues - or is privacy even a relevant concern for Digital Natives? How does the concept of safety translate into an increasingly virtual world? Are online games addictive, and how do we need to worry about violent video games? What is the Internet's impact on creativity and learning? What lies ahead - socially, professionally, and psychologically - for this generation?" A smart, practical guide to a brave new world and its complex inhabitants, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present - and shape the digital future.

    When hearing those words just a couple of years back, people used to say: It’s a scam, financial bubble IThere is no point in investing, the price is too low INo country will ever recognize cryptocurrency IIt’s an obvious pyramid scheme IIt’s a sort of amusement for nerds IIt's not serious, it will collapse in a couple of years. Until recently, cryptocurrency had been viewed as a sort of amusement for a handful of the chosen who bought and sold something and believed that a new currency would make a hit one day! You surely were also among those people who did not take Bitcoin and cryptocurrency seriously, but the current events gag even the biggest skeptics. Current Bitcoin price is 6,644$* The price of the most popular cryptocurrency repeatedly breaks all the unthinkable records. Capitalization is about $120 billion World recognition The world's largest economies – India and Japan – recognized Bitcoin as the official currency. The US authorities recognized cryptocurrency as the asset. And this is just the beginning. Mining on an industrial scale The cryptocurrency market is extremely fast-changing, and it is almost impossible to monitor the situation and make the right decisions on your own. Most people have no proper experience, time and money for that. My book gives basic yet quite extensive information for those people who do not chase a rainbow but want to build a long-term profitable business in one of the cryptocurrency areas: from mining to investing. So, this book is not about: Illegal ways of making money Praising cryptocurrency and urging you to invest in it to the last penny Fraud techniques and making a fast buck Boring and pointless theory Ways to earn millions without investments and risks This book will help you get to learn the following: Which way of making money in cryptocurrency market suits you best. Where should you start if you have just $500. What information about cryptocurrency the experts withhold (Take the rose-colored glasses off!). How to elaborate a personal strategy, set up your own cryptocurrency business and earn your first $3,000-10,000 as early as 2018. I can also guarantee that you: Puzzle out the main present-day currency trend even if you are clueless about economics, finance and technology. Understand whether you really want to invest in cryptocurrency (perhaps, this type of business doesn’t suit you at all and you will save your time) Get to learn how to check the risks and not to invest in the first available currency Having considered my experience, protect yourself from possible failures and pouring money down the drain which will inevitably happen if you go it blind.

    Adams has created a uniquely in-depth survey of the building blocks of contract language. First published in 2004, it offers those who draft, review, negotiate, or interpret contracts an alternative to the dysfunction of traditional contract l ... Available here:readbux.com/download?i=1634259645A Manual of Style for Contract Drafting PDF by Kenneth A. AdamsRead A Manual of Style for Contract Drafting PDF from American Bar Association,Kenneth A. AdamsDownload Kenneth A. Adams’s PDF E-book A Manual of Style for Contract Drafting

    The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

     Through seven deployments commanding sailors in the complex and dangerous world of nuclear submarine warfare, Jon Rennie experienced a deep form of leadership. On a sub, there is no escape. No “after work.” No home to commute to. You live and lead side-by-side with the crew, every day. What Rennie didn’t realize was how much his time underwater prepared him to lead global industrial businesses and startups across multiple industries. Becoming a leader worth following begins—and ends—with people. “This book cuts to the heart of the matter of leadership: it’s all about people.” Says Joshua D. Cotton, PhD, Founder and CEO, VetStoreUSA With a special foreword by John Brubaker, Author of Seeds of Success, Rennie lays out a case for becoming a people-centered leader. Leaders have the watch. They are not only accountable for the results of the organization, but they are also responsible for the people who work for them. Leadership is a people business. The actions of a leader will have a deep impact on the lives and careers of the people they are responsible for. Natasha Goldstein, Founder and CEO, The Accountkeepers says, “As the founder of a fast-growing, people-based business, I could not put this book down. Unlike any other book on leadership I’ve read, Jon boils it down to what really matters: how you treat people.” Great leaders know that employees who are respected, appreciated, and are given the chance to grow will go the extra mile for your organization. This book provides real-world leadership wisdom written from a hands-on perspective. If you want to be a more effective leader, this is the one book you should read this year. “Start becoming a better leader today by reading this book.” Says Heather Eason, Founder and CEO, SELECT Power Systems

    Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

     Creativity is Fox at his most dynamic: It is immensely practical and leaves the reader with a message to take into action in life. Fox tantalizingly suggests that the most prayerful, most spiritually powerful act a person can undertake is to create, at his or her own level, with a consciousness of where that gift arises from.

    With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.

    Direct from the Editorial Style Board at Microsoft—you get a comprehensive glossary of both general technology terms and those specific to Microsoft; clear, concise usage and style guidelines with helpful examples and alternatives; guidance on grammar, tone, and voice; and best practices for writing content for the web, optimizing for accessibility, and communicating to a worldwide audience. Fully updated and optimized for ease of use, the Microsoft Manual of Style is designed to help you communicate clearly, consistently, and accurately about technical topics—across a range of audiences and media.

    However, databases can be complex. That's why you need the expert guidance in this comprehensive reference. Access 2013 Bible helps you gain a solid understanding of database purpose, construction, and application so that whether you're new to Access or looking to upgrade to the 2013 version, this well-rounded resource provides you with a thorough look at everything Access can do.Explains how to create tables, manipulate datasheets, and work with multiple tables Teaches you how to apply the seven-step design method to build databases that are tailored to your needs Covers building forms with wizards, creating bound and unbound forms, and adding data validation Shows you ways to automate query parameters, create functions and subroutines, and add programmed error routines Features a bonus website with content that contains all source code from the book as well as bonus shareware, freeware, trial, demo, and evaluation programs If you are looking for a comprehensive book on all things Access, look no further than Access 2013 Bible.