The book begins with relevant scientific fundamentals and progresses through an exploration of the solar system, stars, galaxies, and cosmology. The Astronomy textbook builds student understanding through the use of relevant analogies, clear and non-technical explanations, and rich illustrations. Mathematics is included in a flexible manner to meet the needs of individual instructors.

    Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebTo be brilliant, you have to be irrationalWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren’t, and we don’t.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason. The best ideas don’t make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists. The big problems we face every day, whether as an individual or in society, could very well be solved by letting go of logic and embracing the irrational.

    This anthology of classic and cutting-edge statements in literary theory has now been updated to include recent influential texts in the areas of Ethnic Studies, Postcolonialism and International StudiesA definitive collection of classic statements in criticism and new theoretical work from the past few decades All the major schools and methods that make up the dynamic field of literary theory are represented, from Formalism to Postcolonialism Enables students to familiarise themselves with the most recent developments in literary theory and with the traditions from which these new theories derive

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.

    But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back."When was the last time you felt this comfortable in a relationship?"; An ad for sneakers."You can love it without getting your heart broken."; An ad for a car."Until I find a real man, I'll settle for a real smoke."; A woman in a cigarette ad.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

    This book provides up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. It includes over 50 samples of tools and techniques applied to one large project, and is suitable for all majors, including business, engineering, healthcare, and more.

    " The ninth edition of "Foundations of Behavioral Neuroscience" offers a concise introduction to behavioral neuroscience. The text incorporates the latest studies and research in the rapidly changing fields of neuroscience and physiological psychology. The theme of strategies of learning helps readers apply these research findings to daily life. "Foundations of Behavioral Neuroscience "is an ideal choice for the instructor who wants a concise text with a good balance of human and animal studies. MyPsychLab is an integral part of the Carlson program. Key learning applications include the MyPsychLab Brain. Teaching & Learning Experience"Personalize Learning"" - "MyPsychLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance."Improve Critical Thinking"" "-Each chapter begins with a list of Learning Objectives that also serve as the framework for the Study Guide that accompanies this text."Engage Students"" "-An Interim Summary follows each major section of the book. The summaries provide useful reviews and also break each chapter into manageable chunks."Explore Theory/Research"" - "APS Reader, "Current Directions in Biopsychology" in MyPsychLab"Support Instructors"" "- A full set of supplements, including MyPsychLab, provides instructors with all the resources and support they need.0205962092 / 9780205962099 Foundations of Behavioral Neuroscience Plus NEW MyPsychLab with eText -- Access Card Package Package consists of: 0205206514 / 9780205206513 NEW MyPsychLab with Pearson eText -- Valuepack Access Card 0205940242 / 9780205940240 Foundations of Behavioral Neuroscience

    "Living Religions" delves the traditional as well as the new religious movements. Looks at historical and contemporary beliefs, allowing the reader to see how different religions have unfolded throughout time. Contains expanded coverage of women in addition to religious background boxes on such people as Winona LaDuke, Dr. Karan Singh, Dalai Lama, Janice Perlman, Desmond Tutu, Farid Esack, and Baba Virsa Singh. For those with an interest in World Religions, or Comparative Religions, or for those seeking an introduction to religion.

      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

    The new edition is an even more useful reference-with more on research and documentation and helpful disicipline-focused advice on writing.

    Students gain a broad, practical understanding of how HRM policies affect the workplace--from productivity, quality, and customer service to employee morale. French addresses timely issues changing the current role of HRM, including international topics, technology and the Internet, social responsibility, and performance appraisal. Several pedagogical features reinforce the author's conceptual approach to human resources management. Chapter-ending Experiential Exercises promote group discussion and role playing through real-world challenges such as discrimination laws, safe/healthy work environments, and negotiation skills. Comprehensive Cases--taken from respected publications such as The New York Times and The Wall Street Journal--explore contemporary issues in HRM like the new face of organized labor and the implications of an aging workforce.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    The authors' six-step model clearly illustrates and elucidates the process of dealing with people in crisis: Defining the Problem, Ensuring Client Safety, Providing Support, Examining Alternatives, Making Plans, and Obtaining Commitment. Using this model, the authors then build specific strategies for handling a myriad of different crisis situations, accompanied in many cases with the dialogue that a practitioner might use when working with the individual in crisis. New videos, available through a DVD and through CourseMate (both of which are available for purchase with the text), correlate with the text and demonstrate crisis intervention techniques, ensuring that you not only understand the theoretical underpinnings of crisis intervention theories, but also know how to apply them in crisis situations.

    Many of the case examples are drawn from social work practitioners as well as the authors' own practice situations. Long praised for its appropriate level of rigor, the book integrates the major theories and skills that direct social work practitioners need to understand and master--thus giving the book its reputation as the classic source for helping students learn direct practice skills. Consisting of four parts, the book begins by identifying the mission of social work, its values, and knowledge base. The authors then differentiate generalist from direct practice and explore roles of direct practitioners. Common elements amongst diverse theorists are then examined while key intervention strategies and various client population and practice settings are presented. Specifically, Part One provides the foundational/values and knowledge base material; Part Two is devoted to the beginning phase of the helping process; Part Three addresses the middle phase (goal attainment strategies), discussing four intervention approaches; and Part Four clarifies the termination phase of direct practice.