Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

    The Answer The good news is you have more opportunity today to earn income in your spare time than ever before. And you don’t need a killer new business idea or millions of dollars in startup capital to do it.The good news is there isn't a shortage of customers. They're out there!This book will share specifics on how to increase your earning power–on your own time, on your own terms, and without getting another job. We’ll look at real-life examples of people just like you making it happen.I’m going to arm you with dozens of income-generating ideas that don’t require a ton of time or money to get started. And spoiler alert: there are no get-rich-quick schemes inside. Instead, you’ll learn proven strategies for tapping into the growing peer-to-peer economy to supplement your income, diversify your revenue sources, and reduce your reliance on your day job for your livelihood. Go Where the Cash Is Already Flowing Buy Buttons focuses on marketplaces that already exist, where you can put your expertise, time, and assets up for sale or rent. There are hundreds of platforms that you can add your “buy buttons” to.You don’t have to build a customer base from scratch, design a website, or even worry about payment processing. Each platform already has an eager audience of buyers looking for what you have to sell.Not sure what to sell? In the 300+ platforms featured inside, you're bound to find an idea or two that's a fit.These platforms are the “gateway drugs” of entrepreneurship. They’re easy to get started on, to get the high from your first sale, and to keep coming back for more. Does It Really Work? I’ve used the same "buy buttons" marketplace strategy over and over again for the last 15 years as an entrepreneur. Even more exciting, thousands of SideHustleNation.com readers and Side Hustle Show listeners just like you are already seeing results by implementing the strategies in this book.The common thread is they set up their businesses on pre-existing platforms that made it easy for buyers to find them and spend money with them. This book will show you exactly where and how to set up your “buy buttons” to generate hundreds or thousands of dollars a month in side income.

    I have read it now three times and learned something from every passage."--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."--Gordon Roddick, cofounder of The Body Shop"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."--Antonia Axson Johnson, Chairperson, Axel Johnson ABAbout the Book: With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.The IKEA Edge serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

    Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governancea that is, governance that adds value to the business. Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors' time and suppress their best judgmentsa and explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannota to get succession right, refine a winning strategy, and design a rational CEO compensation package.Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage.

    Thirty-four years later, his franchise's sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLuca's dream can be adapted by others -- especially those starting with limited capital from small loans. Offering solid business lessons and anecdotes of his own, as well as those of other successful entrepreneurs, DeLuca describes business strategies, including: -- beginning with an idea-- continually improving your business-- believing in your people-- attracting customers every day-- earning your reputation-- and taking those first bold steps, among others.

    His account of his rise from a self-described below-average student, to becoming a poster boy for the ambitious, successful young entrepreneur, to nearly destroying himself in the process is the subject of A Practical Way to Get Rich . . . and Die Trying. Roa's twenty-year-long journey from being dead-broke to wealth he never imagined is an absurd and often comical story of talent, luck, risk, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption. Roa's intention for his memoir is not to present a glamorous rags-to-riches saga, but, instead, to serve as a cautionary tale of the toll that entrepreneurship can take on ambitious young people unprepared for the physical and mental costs that "making it" can take. Those pitfalls eventually took their toll on Roa, who, in the face of round-the-clock pressure and risk taking, ultimately suffered a psychotic breakdown from which he almost didn't walk away. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and he learned from other entrepreneurs that they, too, had experienced similar debilitating issues that they felt unable to admit, let alone discuss.A Practical Way to Get Rich . . . and Die Trying is a compelling memoir and the foundation for a campaign of honesty and vulnerability in an industry that currently allows neither. Roa aims to be the bridge to helping young leaders confront the mental health issues and abuse that too often accompany the tech startup that so many have embraced as their salvation for their future.

    Please find the Paperback or Kindle-compatible Ebook at stackingthebricks.com/tinymba/You don't need an MBA or fancy investors to succeed in business. Use the 100 ideas in this tiny book to evaluate your current situation: your advantages, your relationships, your potential choices, and the most likely outcomes.BONUS! If you enjoy The Tiny MBA and want to go deeper on the topics lessons and themes in the book, check out the Tiny MBA Podcast Tour with the author! In each episode, Alex visits with the host of a different podcast or livestream to dig deeper into that hosts favorite pages of the book, and explore specific examples or stories rooted in these lessons.Check it out now at stackingthebricks.com/podcast/ and subscribe to get new episodes every week.

    Those who hunt Rabbits are rarely able to rope in Elephants. Many organizations, even those that may have a brilliant start, falter in their attempts to achieve transformational growth in their later phases. In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore why this happens and what such organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder and subsequently Chairman of Mindtree Ltd and insightful stories from our everyday world, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale and then ensure that it systematically pervades every aspect of its functioning. In doing this, he leads you to evaluate: Is your organization's infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism? Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? Does your sales force have as many hunters as it has farmers or is it dominated by a grizzly who just waits for the salmon to land in its mouth? In a fiercely competitive environment, are you really stepping 'out of the box' and learning from unusual sources? Are leaders in your organization truly building capacity or merely solving problems?Practical advice on real issues, from how to deal with consultants to the question of succession, words of caution on strategy traps and M&A's and invaluable insights into a whole range of growth-related issues - The Elephant Catchers has it all. Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

    Flip Your Future is for anyone wanting to break free from the nine to five and live the life of their dreams. Whether you're new or experienced in real estate investing, Flip Your Future will teach you everything you need to know about flipping houses to ensure maximum profitability—and security for your future.

    Renowned tech investor and start-up guru Brad Feld lights YOU on fire with this insider's book that will teach you how to launch, fund and run your own company. If you're already an entrepreneur or have always dreamed of being one, douse yourself in “Feld Thoughts” and catch the spark. You'll be burning, entrepreneur, with this e-book!. Brad's blog is a backstage pass to the 24/7 rock show that is tech startups. It is a master class in startup investing for givers and takers of funds. It is a rolling critique of tech products vast and simple (with enough edge to make the most scathing restaurant critic in Manhattan blush). And it is the journal of a peripatetic marathoner who still believes he will crack the four-hour mark someday. From such Feld Thoughts, we have constructed “The Burning Entrepreneur,” the e-book on startups that you would take to a desert island if it had electricity, a decent Internet connection and angel investors. “The Burning Entrepreneur” illuminates the actions and attitudes required to launch, fund and ignite your startup. Brad Feld is on fire. Find out what happens when you stand too close. TABLE OF CONTENTS - Introduction - Be on Fire - Be In Love With Your Business - Don't Be in the 99% - Ignorance Is Success - Meet the New Boss, NOT the Same as the Old Boss - Hire the Right People - It's the Product, Stupid! - Learning to Program: A Case Study - I Don't Hate Marketing: Neither Should You - OK, It's Really the Money, Stupid - Keeping Your You-Know-What Together - Burning Examples - Conclusion - Recommended Books for Burning Entrepreneurs GREAT EXCERPTS FROM THE BOOK It was during that car ride that my dad hit me with words that would prove to be fundamental for me: “If you aren’t standing on the edge you are taking up too much space.” Thirty years later that line continues to be a defining characteristic for how I live my life. I’m constantly pushing, looking for the edge of whatever I do. (pg 14) Over time, I’ve learned that none of the short-term moves in the stock market matter at all in my life. It’s occasionally entertaining to turn on CNBC and see my friend Paul Kedrosky in the octobox telling all the other people that they don’t actually understand macro-economics, but it’s no different than watching McEnroe when he’s announcing a Nadal–Federer match. It’s just sport. (pg 33) I don’t create products anymore (I invest in companies that create them), but I’m a great alpha tester. I’ve always been good at this for some reason — bugs just find me. While my UX design skills are merely adequate, I’ve got a great feel for how to simplify things and make them cleaner. (pg 58) If you are someone who spends 30 minutes or more a day “organizing yourself,” I encourage you to step back and think about what you could change and how that might shift you from focusing on organizing to working toward outcomes. It’s liberating. (pg 103) ...buy a copy to read more!

    Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age

    This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. In more detail, this Founder’s Pocket Guide helps startup founders learn: What a startup valuation is and when you need to start worrying about it. Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. How investors view the valuation task, and what their expectations are for early-stage companies. How the valuation fits with your target raise amount and resulting founder equity ownership. How to do the simple math for calculating valuation percentages. How to estimate your company valuation using several accepted methods. What accounting valuation methods are and why they are not well suited for early-stage startups.

    Now you can study at the office, on a plane or even in your car with RMC’s portable and extremely valuable Hot Topics PMP® Exam Flashcards—in hard copy or audio CD format. Over 300 of the most important and difficult to recall PMP® exam-related terms and concepts are now available for study as you drive, fly or take your lunch break. Order them both! This product is aligned with the PMBOK® Guide Third Edition (2005).

    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

    With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.