Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction1. Changing Our Mind about Africa2. How We LearnPart Two: Evolutionism3. The Origins of “Darkest Africa”4. “Our Living Ancestors”: Twentieth-Century Evolutionism5. Real Africa, Wise Africa6. We Should Help ThemPart Three: Further Misperceptions7. Cannibalism: No Accounting for Taste8. Africans Live in Tribes, Don’t They?9. Safari: Beyond Our Wildest Dreams10. Africa in ImagesPart Four: New Directions11. Race and Culture: The Same and the Other12. From Imagination to DialogueAppendix: Learning More

    

    Positing that our collective abdication of responsibility — in every facet of our lives, including business and the economy, the environment, government and politics, healthcare, education, and religion — has contributed to the problems and challenges we face, Berg asserts that taking responsibility for our actions (or lack thereof) and their consequences is the key to achieving change for the better. Berg urges readers to access the power within each of us, using the principles of Kabbalah, in order to create the consciousness shift required for lasting positive change.

    To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.

    Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter:Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven't thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective - they need to be hacked. Showcases case studies from the author's consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing business.

    As a result, many students talk about college in ways that cause them to overlook some of their most important learning opportunities. Becoming a Learner asks students to carefully reconsider conventional common sense about college and learning, and invites them to consider a new conversation about college and learning that focuses on who they are becoming and their ability to learn.

    We have in particular given a large place to the rôle and to the history of the Church which dominates all this period, and which has been ordinarily so neglected in our schoolbooks, and have sought to make clear how France obtained in the thirteenth century a sort of political and intellectual hegemony in Europe. We hope those who read will understand what were the great ideas and directive tendencies which determined the historical evolution of the Middle Ages. We have always kept in mind in writing the conclusion to which we were advancing." - Charles Bémont & Gabriel MonodContents: The Roman Empire at the End of the Fourth Century. The Barbarians. The Germanic Invasions – The Vandals, The Visigoths, and the Huns (376-476). The Germanic Invasions – The Ostrogoths. The Germanic Invasions – The Barbarians in Gaul – Clovis. The Frankish Kingdom from 511 to 639. Institutions of Gaul after the Invasions. The Roman Empire of the East in the Sixth Century. The Last Invasions and the Papacy – The Lombards and Gregory the Great – The Anglo-Saxons and Monasticism. The Arabs – Mohammed. Arabian Empire – Conquests and Civilization. The Fainéant Kings – Foundation of the Carolingian Dynasty – Charlemagne. Empire of the Franks – Carolingian Customs and Institutions. The Carolingian Decadence, 814-888. The Last Carolingians – Invasions of the Saracens, Hungarians, and Norsemen – Origin of Feudalism. The Feudal System. Germany and Italy (888-1056). Emperor and Pope – Church Reform – Gregory VII. The Guelfs and Hohenstaufen – Alexander III. and Frederick I. Barbarossa. End of the Hohenstaufen – Victory of the Papacy over the Empire. The Christian and Mussulman Orient from the Seventh to the Eleventh Century. The Crusades. The Country Districts and Cities of France - Emancipation of Peasants and Bourgeois. French Royalty (987-1154). French Royalty (1154-1270). Institutions of Capetian Royalty. England from the Ninth to the Thirteenth Century. Continental Europe. The Roman Church in the Thirteenth Century. The Church and Heresies. Christian and Feudal Civilization – Instruction And Sciences – Literature And Arts – Worship. General Summary.

    The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.

    Effectively coversthe essentials of allied health chemistry without excessive andunnecessary detail. Puts chemistry in the context of everyday life.Covers biochemistry thoroughly to allow for flexible treatment andplaces emphasis on its relevance to society. Updates and expandscontent throughout in topics such as DNA, genomics, chemicalmessengers, the new food pyramid, and the modern view of nucleicacid chemistry and protein synthesis. Revises illustrations throughoutfor increased effectiveness. Redesigned diagrams and bulleted lists fora clearer layout.

    It shows how causality has grown from a nebulous concept into a mathematical theory with significant applications in the fields of statistics, artificial intelligence, philosophy, cognitive science, and the health and social sciences. Pearl presents a unified account of the probabilistic, manipulative, counterfactual and structural approaches to causation, and devises simple mathematical tools for analyzing the relationships between causal connections, statistical associations, actions and observations. The book will open the way for including causal analysis in the standard curriculum of statistics, artifical intelligence, business, epidemiology, social science and economics. Students in these areas will find natural models, simple identification procedures, and precise mathematical definitions of causal concepts that traditional texts have tended to evade or make unduly complicated. This book will be of interest to professionals and students in a wide variety of fields. Anyone who wishes to elucidate meaningful relationships from data, predict effects of actions and policies, assess explanations of reported events, or form theories of causal understanding and causal speech will find this book stimulating and invaluable. Professor of Computer Science at the UCLA, Judea Pearl is the winner of the 2008 Benjamin Franklin Award in Computers and Cognitive Science.

    "Fake Science 101" is here to tackle those questions that are too tough to really answer. Like why is the sky blue? Where did the dinosaurs go? And what's with Einstein's hair?If you love Fake Science on the World Wide Web, you will love it even more on paper.* This cutting-edge volume shares the freshest discoveries to date made by the Fake Science lab--and completely ignores the sneers from the scientific community over its lack of research. "Fake Science 101" is your go-to textbook for when the facts are just too confusing.*Unless you are a tree.

    Basic concepts for the safe and effective practice of local anesthesia in dentistry today are emphasized, along with the most current advances in science, technology, and pain control techniques.Basic concepts for the safe and effective practice of local anesthesia in dentistry are emphasized.Recent advances in science, technology, and pain control techniques are presented.Clear instructions for administering local anesthetics are accompanied by high-quality photographs and drawings to enhance the reader's understanding.Numerous boxes and tables are presented throughout to provide a quick reference and comparison of techniques, drugs, and dosages.In-depth discussions are provided on the anesthetic agents used in dentistry, along with their clinical actions.Dosage charts, injection techniques, information on duration of action, and contraindications for local anesthetics are included at the end of the book for quick reference.Step-by-step procedures and instructions for administering local anesthetics are provided.The proper care and handling of equipment are thoroughly covered, along with the problems that may be encountered.Information is provided on the requirements for pain control and local anesthesia within various dental specialties that require particular attention.Coverage includes electronic dental anesthesia and ultrasonics, as alternatives to the injection of drugs.A chapter on Legal Considerations mentions foreseeable complications related to the administration of local anesthetics and discusses the standard of care with regard to appropriate prevention and treatment.An all-new, full-color design includes vibrant illustrations and drawings.Comprehensive information is provided on Articaine, a highly debated local anesthetic recently approved by the FDA, that is gaining widespread use in the United States.Discussions of the armamentarium needed to succeed in local anesthesia delivery have been updated to reflect the latest available drugs and devices.Updated instructions for administering the various techniques of intraoral anesthesia are presented in consistent, step-by-step procedures.The New 2003 CDC Hand Hygiene Guidelines are provided to keep readers up to date on the latest standards of practice.