His ability with the sand wedge and putter are legendary not only among fans but his peers as well, and it is his skill with those clubs that is primarily responsible for his winning 34 tournaments on the PGA Tour, including three major championships. In his first-ever instruction book, Mickelson explains in detail how to master every phase of the short game.Mickelson maintains that any golfer of average ability can become a deadly short-game player by approaching the subject with a blend of science (proper mechanics and setup) and art (imagination and feel). Mickelson does a fine job explaining both; combining the wisdom of his great teachers with his own fertile imagination, cultivated from 34 years of experimentation, trial and error.No golfer can afford to miss out on Mickelson′s secrets and tips.

    

    Darrell is determined to help the user navigate past the confusion that often comes with complex and powerful professional camera equipment. This book explores the features and capabilities of the camera in a way that far surpasses the user's manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup according to various shooting styles. Darrell's friendly and informative writing style allows readers to easily follow directions, while feeling as if a friend dropped in to share his knowledge. The learning experience for new D7100 users goes beyond just the camera itself and covers basic photography technique.

    But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs. We'll examine how to pull all of these elements together to create a remarkable and cohesive design that you can be proud of. I'll encourage you to think big about your business so that you develop the focus and vision to brief a designer with confidence, or feel able to create your own identity. Once you understand the principles behind styling a brand, there is no reason why you can t create something extraordinary for your business. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you work. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book.

    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.

    Understanding your money, and getting it to work for you, has never been more important than it is today, as more and more of us are called upon to manage every aspect of our financial lives, from managing day-to-day living expenses to planning a college savings fund and, ultimately, retirement. From The Wall Street Journal, the most trusted name in financial and money matters, this indispensable book takes the mystery out of personal finance. Start with the basics, learn how they work, and you'll become a better steward of your own money, today and in the future. Consider The Wall Street Journal Complete Personal Finance Guidebook your cheat sheet to the finances of your life. This book will help you:- Understand the nuts and bolts of managing your money: banking, investing, borrowing, insurance, credit cards, taxes, and more- Establish realistic budgets and savings plans- Develop an investment strategy that makes sense for you- Make the right financial decisions about real estate- Plan for retirement intelligentlyAlso available--the companion to this guidebook: The Wall Street Journal Personal Finance Workbook, by Jeff D. OpdykeGet your financial life in order with help from The Wall Street Journal. Look for:- The Wall Street Journal Complete Money and Investing Guidebook - The Wall Street Journal Complete Identity Theft Guidebook- The Wall Street Journal Complete Real Estate Investing Guidebook

    His images, published in Life magazine, brought the war home, scorching the consciousness of the public and inspiring much of the anti-war sentiment that convulsed American society in the 1960s. To see these photo essays today, gathered in one volume and augmented by unpublished images from the Burrows archive, is to experience (or to relive), with extraordinary immediacy, both the war itself and the effect and range of Larry Burrows’s gifts—his courage: to shoot “The Air War,” he strapped himself and his camera to the open doorway of a plane . . . his reporter’s instinct: accompanying the mission of the helicopter Yankee Papa 13, he captured the transformation of a young marine crew chief experiencing the death of fellow marines . . . and his compassion: in “Operation Prairie” and “A Degree of Disillusion” he published profoundly affecting images of exhausted, bloodied troops and maimed Vietnamese children, both wounded, physically and psychologically, by the ever-escalating war.The photographs Larry Burrows took in Vietnam, magnificently reproduced in this volume, are brutal, poignant, and utterly truthful, a stunning example of photojournalism that recorded history and achieved the level of great art. Indeed, in retrospect, says David Halberstam in his moving introduction, “Larry Burrows was as much historian as photographer and artist. Because of his work, generations born long after he died will be able to witness and understand and feel the terrible events he recorded. This book is his last testament.”With 150 illustrations, 100 in full color

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Even highly skilled photographers are often baffled by the problems facing them when they work outdoors. But with this exceptional field guide in hand, every photographer—beginner, serious amateur, semi-pro, and pro—can conquer the problems encountered in the field. Using his own exceptional work as examples, the author discusses each type of nature subject and how to approach photographing it. Specific advice and information cover selection of equipment and lenses; how to compose a shot; how to get close ups; and other tips covering a range of techniques to enrich various types of nature photographs.

     Then this book can help you to get started. Wicca is a complicated religion, and the first step to starting as a Wiccan is to find out if Wicca is for you. There are indications that you may be right for Wicca, and some of them include an attraction to nature, stones, and meditation. From learning about Wiccan holidays to learning about the moon cycles, here you’ll have all the information you need to get started with celebrating and practicing Wicca. Inside you will learn about... ✓ Wiccan Holidays✓ Beginner Spells & Rituals✓ Wiccan Gods and Goddesses✓ The Five Elements✓ The Wiccan Altar✓ The Book of ShadowsThere’s no need to leave love, money, or success up in the air when you can find guidance in love spells, moonlight meditation and rituals that will help you to gain the energy you need to direct your magical essence. You’ll learn all about the elements and how to represent them, perform beginner spells, and make sure that you honor the God and the Goddess. ★ A Book of 30 Spells ★ Do you need a boost of self-esteem? Do you want more luck or financial success? Are you looking to add more magic into your life? Then this book is for you. This book will not only give you the spells that you need, but you’ll find that it also gives you the reasons behind the ingredients and the best time to perform them. Most of the spells in this book will not require a lot of ingredients, but with witchcraft it is important to realize that the fewer ingredients you use, the more energy it will need. If you have a spell with more ingredients, it is a more basic spell, and you’ll find basic spells in this book as well. You’ll find Spells For: ✓ Finding Love✓ Increasing Beauty✓ Job Applications ✓ Seven Days of Luck✓ Banishing Negative Energy✓ Cleansing & Purifying Items✓ Protection Against Spirits & Curses✓ Better Dreams✓ And Much, Much More!This book will help you to start casting spells with the right ingredients at the right time. There’s no guess work. It’s all about your power, your desires, and your needs. ★ A Little Book of 13 Spells ★ ✓ Good Luck Spell✓ Attracting Love Spell✓ Attracting Wealth Spell✓ A Spell for Good Health✓ Beauty Spell✓ Happiness Spell✓ Power Spell✓ Getting Rid of Bad Habits✓ Protection Spell✓ A Spell for Finding Lost Things✓ A Spell for Peaceful Sleep✓ Energy Spell✓ Confidence Spell

    (And more importantly, when it will not!)Which business structures could reduce your Federal income tax or Self-Employment Tax.

    The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

    On your path to success, both the biggest hurdle and the biggest support is your own mind – depending on how you have trained it.”– CHANAKYANo school or university teaches us how to make friends, have a successful career, maintain a healthy married life, run a family or live life in general. How many times have we wished for a roadmap to navigate the confusing landscape of daily-life, to have a guidebook to show us the way? In his much-awaited book Thus Spoke Chanakya, bestselling author Radhakrishnan Pillai decodes ancient texts from the illustrious Kautilya’s Arthashastra within the context of modern times and doles them out in short, crisp passages for everyday practice and use. A perfect read for those who yearn to master the teachings of Chanakya for overall success. Radhakrishnan Pillai is the bestselling author of Corporate Chanakya, Chanakya’s 7 Secrets of Leadership, Chanakya in You and Katha Chanakya. He has a PhD in Kautilya’s Athashastra and a Master’s degree in Sanskrit. A renowned management consultant and speaker, he heads the Leadership Center at the University of Mumbai.

    This book has been praised for its unique components: discussion of "four stages" of reading texts and "three phases" of teaching texts. The authors' many years of experience teaching English are obvious throughout the material, but nowhere more so than in their straightforward presentation of organization and planning for instruction and their firm stand on teaching grammar. This book covers the challenging and the controversial in English instruction and explores censorship, national standards, high-stakes testing, multi-lingual students, and multicultural literature. For professionals in the field of teaching.

    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.