In an afterword to this new edition, the author examines "third way" leadership as it has been practiced by Bill Clinton and others. These leaders are neither great repudiators nor orthodox innovators. They challenge received political categories, mix seemingly antithetical doctrines, and often take their opponents' issues as their own.

    These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

    The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plasticity of language itself. We are inescapably confronted with the intoxicating possibility that we can make language do for us almost anything we want. Or at least a Shakespeare can. The figures of speech help to see how he does it, and how we might. Therefore, in the chapters presented in this volume, the quotations from Shakespeare, the Bible, and other sources are not presented to exemplify the definitions. Rather, the definitions are presented to lead to the quotations. And the quotations are there to show us how to do with language what we have not done before. They are there for imitation.

    Strangling economies with their austerity policies, they assure us that they have no choice. In a world where “there is no alternative”, how do you dissent? Once upon a time, graphic designers would have made political posters and typeset manifestos. Today, protest has new strategies. Enter the internet meme. With its Darwinian survival skills and its viral potential, the meme is a way of scaling up protest. Hackers and activists have learned to unleash the destructive force of a Rick Astley video. They have let slip the Lolcats of war. Pranks have become a resistance strategy. As the rise of Beppe Grillo in Italy testifies, this may be the hour to fight nonsense with nonsense. Jokes are an open-source weapon of politics, and it is time to tap their power.

    By attracting impressive support from citizens, whose activism takes the form of protests, boycotts, civil disobedience, and other forms of nonviolent noncooperation, these efforts help separate regimes from their main sources of power and produce remarkable results, even in Iran, Burma, the Philippines, and the Palestinian Territories.Combining statistical analysis with case studies of specific countries and territories, Erica Chenoweth and Maria J. Stephan detail the factors enabling such campaigns to succeed and, sometimes, causing them to fail. They find that nonviolent resistance presents fewer obstacles to moral and physical involvement and commitment, and that higher levels of participation contribute to enhanced resilience, greater opportunities for tactical innovation and civic disruption (and therefore less incentive for a regime to maintain its status quo), and shifts in loyalty among opponents' erstwhile supporters, including members of the military establishment.Chenoweth and Stephan conclude that successful nonviolent resistance ushers in more durable and internally peaceful democracies, which are less likely to regress into civil war. Presenting a rich, evidentiary argument, they originally and systematically compare violent and nonviolent outcomes in different historical periods and geographical contexts, debunking the myth that violence occurs because of structural and environmental factors and that it is necessary to achieve certain political goals. Instead, the authors discover, violent insurgency is rarely justifiable on strategic grounds.

    In this new book, David Harvey seeks to determine what is meant by the term in its different contexts and to identify how accurate and useful it is as a description of contemporary experience.But the book is much more than this: in the course of his investigation the author provides a social and semantic history – from the Enlightenment to the present – of modernism and its expression in political and social ideas and movements, as well as in art, literature and architecture. He considers in particular how meaning and perception of time and space themselves vary over time and space, and shows that this variance affects individual values and social processes of the most fundamental kind.This book will be widely welcomed, not only for its clear and critical account of the arguments surrounding the propositions of modernity and postmodernity, but as an incisive contribution to the history of ideas and their relation to social and political change.

    Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world—people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

    You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.

    With the most up-to-date research, balanced perspectives of masculinity and femininity, a personal introduction to the field, and a conversational first-person writing style, GENDERED LIVES provides students with an engaging text that encourages them to think critically about gender and our society.

    Of interest to readers in gender studies and cultural studies, the psychology and sociology of emotions, and phenomenology and psychoanalysis, The Cultural Politics of the Emotions offers new ways of thinking about our inner and our outer lives.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    This ironic perspective on the human condition is valuable but it cannot advance liberalism's social and political goals. In fact, Rorty believes that it is literature and not philosophy that can do this, by promoting a genuine sense of human solidarity. Specifically, it is novelists such as Orwell and Nabokov who succeed in awakening us to the cruelty of particular social practices and individual attitudes. Thus, a truly liberal culture would fuse the private, individual freedom of the ironic, philosophical perspective with the public project of human solidarity as it is engendered through the insights and sensibilities of great writers. Rorty uses a wide range of references--from philosophy to social theory to literary criticism--to elucidate his beliefs.

    Her election marked a decisive break with the past and her premiership transformed not just her country, but the nature of democratic leadership. Simon Jenkins analyses this revolution from its beginnings in the turmoil of the 1970s through the social and economic changes of the 1980s. Was Thatcherism a mere medicine for an ailing economy or a complete political philosophy? And did it eventually fall victim to the dogmatism and control which made it possible? This is the story of the events, personalities, defeats and victories which will be familiar to all those who lived through them, but seen through a new lens. It is also an argument about how Thatcher’s legacy has continued down to the present. Not just John Major, but Tony Blair and Gordon Brown are her heirs and acolytes. And as the Conservative party reinvents itself as a viable political force once again, is the age of Thatcher finally over?

    At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

     You can never underestimate the power of a simple conversation. It can be the start of something beautiful, or it can potentially ruin your day. These 18 techniques, learned from years of coaching social skills and conversations, will ensure better conversations and fewer arguments. In addition to incredibly shrewd and nuanced insights to make conversation flow, you’ll learn how win arguments and diffuse dirty tricks. What actionable and realistic conversation tactics will you learn? • How standup comedians use conversational high points for great reactions. • What the two-second rule is and how it makes you appear incredibly attentive. • How interrupting artfully can be your secret weapon to bonding. • The singular best way to warm up for any conversation, anywhere. Also the following insights: • The foolproof method of rehearsing only your hellos and goodbyes. • The 2:1 ratio and why math even matters in successful conversations. • The logic of not laughing at your own jokes. • The 5 most common argument tactics and how to neuter them. • How to deflect any ridicule. Here’s what this book isn’t : advice that isn’t helpful and doesn’t work, like “fake it ‘til you make it” and “just be yourself.” Real, practical advice for everyday conversations. How will your daily life improve? • Always know how to defend yourself and come out on top. • Pinpoint what people are looking for in their connections. • Never fall for people’s dirty argument tricks. • Gain people's respect and never be a doormat again. • Find the carpool lane to people’s inner circle, quickly. • Turn enemies into friends, and friends into confidantes. • Always know what to say, and never fall prey to awkward silences. Implement these 18 techniques and see your charisma skyrocket. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. You’ll be able to notice a difference within 24 hours.