Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic-–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

    Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.• Steeped in the principles of “active vision,” which views graphic designs as cognitive tools.

    The book introduces an emerging domain of design that is of immense interest today not only to the academic design research community but also to those in the business community charged with the development of human-centred products, systems, services, and environments. There are no other books with this focus and coverage currently available.

    "Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Lambda enables users to develop code that executes in response to events - API calls, file uploads, schedules, etc - and upload it without worrying about managing traditional server metrics such as disk space, memory, or CPU usage. With its "per execution" cost model, Lambda can enable organizations to save hundreds or thousands of dollars on computing costs. With in-depth walkthroughs, large screenshots, and complete code samples, the reader is guided through the step-by-step process of creating new functions, responding to infrastructure events, developing API backends, executing code at specified intervals, and much more. Introduction to AWS Computing Evolution of the Computing Workload Lambda Background The Internals The Basics Functions Languages Resource Allocation Getting Set Up Hello World Uploading the Function Working with Events AWS Events Custom Events The Context Object Properties Methods Roles and Permissions Policies Trust Relationships Console Popups Cross Account Access Dependencies and Resources Node Modules OS Dependencies OS Resources OS Commands Logging Searching Logs Testing Your Function Lambda Console Tests Third-Party Testing Libraries Simulating Context Hello S3 Object The Bucket The Role The Code The Event The Trigger Testing When Lambda Isn’t the Answer Host Access Fine-Tuned Configuration Security Long-Running Tasks Where Lambda Excels AWS Event-Driven Tasks Scheduled Events (Cron) Offloading Heavy Processing API Endpoints Infrequently Used Services Real-World Use Cases S3 Image Processing Shutting Down Untagged Instances Triggering CodeDeploy with New S3 Uploads Processing Inbound Email Enforcing Security Policies Detecting Expiring Certificates Utilizing the AWS API Execution Environment The Code Pipeline Cold vs. Hot Execution What is Saved in Memory Scaling and Container Reuse From Development to Deployment Application Design Development Patterns Testing Deployment Monitoring Versioning and Aliasing Costs Short Executions Long-Running Processes High-Memory Applications Free Tier Calculating Pricing CloudFormation Reusable Template with Minimum Permissions Cross Account Access CloudWatch Alerts AWS API Gateway API Gateway Event Creating the Lambda Function Creating a New API, Resource, and Method Initial Configuration Mapping Templates Adding a Query String Using HTTP Request Information Within Lambda Deploying the API Additional Use Cases Lambda Competitors Iron.io StackHut WebTask.io Existing Cloud Providers The Future of Lambda More Resources Conclusion

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

    You'll learn pragmatic ways of approaching the development process and your personal coding techniques. You'll learn about your own attitudes, issues with working on a team, and how to best manage your learning, all in an iterative, incremental, agile style. You'll see how to apply each practice, and what benefits you can expect. Bottom line: This book will make you a better developer.

    But not all know how to craft great code - code that is well written and easy to understand. Code Craft teaches programmers how to move beyond writing correct code to writing great code. The book covers code writing concerns, including code presentation style, variable naming, error handling, and security; and the wider issues of programming in the real world, such as good teamwork, development processes, and documentation. Code Craft presents language-agnostic advice that is relevant to all developers, from an author with loads of practical experience. A Q&A section at the end of each chapter helps readers to review the material and makes the book suited for academic use as well.

    It's for everyone with a stake in the outcome of a development project--and especially for those without formal software project management training. That includes top managers, executives, clients, investors, end-user representatives, project managers, and technical leads. Here you'll find guidance from the acclaimed author of the classics CODE COMPLETE and RAPID DEVELOPMENT. Steve McConnell draws on solid research and a career's worth of hard-won experience to map the surest path to your goal--what he calls "one specific approach to software development that works pretty well most of the time for most projects." Nineteen chapters in four sections cover the concepts and strategies you need for mastering the development process, including planning, design, management, quality assurance, testing, and archiving. For newcomers and seasoned project managers alike, SOFTWARE PROJECT SURVIVAL GUIDE draws on a vast store of techniques to create an elegantly simplified and reliable framework for project management success. So don't worry about wandering among complex sets of project management techniques that require years to sort out and master. SOFTWARE PROJECT SURVIVAL GUIDE goes straight to the heart of the matter to help your projects succeed. And that makes it a required addition to every professional's bookshelf.

    Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

    There are updates throughout the book as well. These take into account important advances in cognitive psychology and the science of design while confirming and extending the book's basic thesis: that a physical symbol system has the necessary and sufficient means for intelligent action. The chapter "Economic Reality" has also been revised to reflect a change in emphasis in Simon's thinking about the respective roles of organizations and markets in economic systems."People sometimes ask me what they should read to find out about artificial intelligence. Herbert Simon's book The Sciences of the Artificial is always on the list I give them. Every page issues a challenge to conventional thinking, and the layman who digests it well will certainly understand what the field of artificial intelligence hopes to accomplish. I recommend it in the same spirit that I recommend Freud to people who ask about psychoanalysis, or Piaget to those who ask about child psychology: If you want to learn about a subject, start by reading its founding fathers." -- George A. Miller

    If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

    Season 1, comprising 20 essays totaling approximately 30,000 words, is written by Venkatesh Rao and illustrated by Grace Witherell. This inaugural season is an in-depth exploration of Marc Andreessen’s observation that “software is eating the world.”