Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

     Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately succeed or fail? Welcome to marketing without marketing: the emergence of the hijacked brand. Don’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood. Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing. BACKCOVER: “Alex Wipperfürth comes from the same zone that trend-starters and iconoclasts come from: the (slightly lunatic) fringe.The ideas in Brand Hijack are stern stuff and not for the fainthearted. But they work, which is more than you can say for perhaps 90 percent of marketing communications.” —John Grant “Mr Wipperfu¨rth makes an intriguing case for abandoning traditional techniques.” —Stefan Stern, Financial Times “This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth . . . offers a glimpse into America’s consumer- and ad-driven culture.” —Publishers Weekly “Brand Hijack is a smart…argument for letting customers define a brand.” —Fast Company

    Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want.The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on?In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it.Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company.Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional.Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review.Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

    Growing up in less than desirable circumstances has made him no stranger to the hard knock life but his determination to leave it behind is fervent. He sees an opportunity to snag a college football scholarship when he’s transferred to East Franklin High School but Forbes Henderson has other plans. The player Jesse intends to replace doesn’t plan on giving up his spot as starting quarterback so a rivalry is born. Jesse is determined to show his nemesis that he’s not only going to take his position as first string quarterback, he’s going to take his girl, too. Claire Deveraux is perfection at its best. She’s beautiful, intelligent, and unaware she just became Jesse Boone’s conquest to settle a score with her boyfriend. Like her flawless performance as the perfect daughter and student, Claire’s production of being the perfect girlfriend has everyone fooled, except Jesse Boone. She fears this tattooed bad boy will see her secret desire to explore his crude threats and promises of rocking her perfect world. If she decides to give in to one uninhibited moment with Jesse, will she learn too late that it was all an act of vengeance or will Jesse learn that the taste of first love is sweeter than that of revenge? Shallow- Nick Hawke wants his car fast and his girls faster. He blows through them quicker than his muscle car races down the drag strip in Collinsville and he wouldn’t have it any other way. He’s determined to avoid the devastation he has watched his father endure in the aftermath of his mother’s abandonment. He believes there is no room in his life or his heart for a relationship lasting more than one night. He seeks happiness in things that won’t let him down––fast cars, adrenaline highs, and one night stands. All of that changes when he unexpectedly runs into an old friend and is introduced to Payton Archer, the first girl he ever wanted for more than a night. There’s only one catch––she’s completely immune to him and his smooth talking ways. Payton Archer is looking for love––the true, mad, deep kind. She’s given up on finding it, at least until she leaves for college because she’s certain that is where she’ll find the ideal guy to fit into her perfect world. Her summer plans include nothing more than three uneventful months of fun but it turns out to be anything but ordinary when Payton meets Nick Hawke, one of Jesse’s old Collinsville friends. She’s shocked by her immediate and intense attraction for “Hawke” because nothing about him is on her checklist for the perfect love. Sure, he’s hot and sexy but he comes from Collinsville and that is definitely not on her list of prerequisites. Everything about him makes Payton’s heart speed. He’s exciting and dangerous but his fast car and chance taking aren't what scares Payton the most. It’s the way Nick Hawke makes her feel every time he looks at her. Can Payton find the courage to leave the safe, shallow end of love and risk going under completely?

    Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

    Sweeping us back to the enigmatic and elusive land of his best-selling Shogun, he weaves an extraordinary tale of Japan, now newly open to gai-jin - foreigners - and teeming with contradictions as the ancient and the modern meet in a clash of cultures, of nations, of generations. It is 1862, and in Japan's Foreign Settlement of Yokohama, reverberations from an explosive act of violence will forever alter - and connect - the lives of the major characters. Malcolm Struan, at twenty, is heir to the title of tai-pan of the most powerful and bitterly contested English trading company in the Orient, the Noble House. Malcolm's fate, and that of his family's legacy, become inextricably intertwined with that of a beautiful young French woman, Angelique Richaud. Desired by many, loved purely and passionately by Malcolm, Angelique will hold the future of the Noble House in her hands. Intricately interwoven into the story of the struggle for control of the Noble House is a powerful parallel story of the Land of the Gods, Japan, a country ripped apart by greed, idealism, and terrorism as groups of young xenophobic revolutionaries, ronin, attempt to seize the Shogunate and expel the hated gai-jin from Japan. One man, Lord Toranaga Yoshi, a direct descendant of the first Toranaga Shogun, attempts not only to protect the Shogunate, but to usher it, and Japan, into the modern age. Amid the brutality and heroism, the betrayals and the stunning romance, a multilayered, complex story unfolds. Here the dark and erotic world of the pleasure houses - the Ladies of the Willow World, spies, and terrorists - meets the world of pageantry and power - monarchs and diplomats. And here East meets West in an inevitable collision of two equally powerful cultures as James Clavell creates a vibrant and authentic

    In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

    The reality is, your shiny business isn't as functional as it looks from the outside; it's unorganised, inconsistent and key-person dependent.SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

    Many written by monks, and some written by hippies and spiritual gurus. But how many are written by an ordinary dude? Someone who is just like you: someone who has a day job, whose preferred outfit is jeans and a t-shirt, and enjoys knocking back a few beers on Friday night? I'm as ordinary as they come. The only difference...I've been meditating for over 13 years. And I want to show you how you can too—in a straightforward language that any ordinary dude or dudette can understand. Over a decade of practice, meditation has transformed my life, bringing more peace, calm and clarity into it than I could have ever imagined when I started at the age of 19. And now I want to share how meditation can do the same for you.

    https://www.scribd.com/document/35944...

    

     As a busy wife, new mother, business owner, and designer, Emily Ley came to a point when she suddenly realized she couldn’t do it all. She needed to simplify her life, organize her days, and prioritize the priorities. She decided to hold herself to a standard of grace rather than perfection. This mantra led to the creation of her bestselling Simplified Planner®, a favorite among busy women everywhere—from mamas to executives and everywhere in between.Grace, Not Perfection takes this message from a daily planner to an inspirational book that encourages women to simplify and prioritize. Designed with Emily Ley’s signature aesthetic, this book gives women tangible ways to simplify their lives to give space to what matters most. With a focus on faith, Emily reminds readers that God abundantly pours out grace on us—and that surely we can extend grace to ourselves.Have you been told you can have it all, only to end up exhausted and occasionally out of sorts with the people you love? Are you ready for a new way of seeing your time? Learn to live a little more simply. Hold yourself and those you love to a more life-giving standard in Grace Not Perfection,and allow that grace to seep into your days, your family, and your heart.Ideas include:List Making 101—tips to create effective to-do lists and get through them one step at a timeSimplify your life by simplifying the three major areas: your space, your time, and your mindStrategies to center your day around an intentionally slower rhythm of life

    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

    Several chapters are devoted to publicity geared to both Web and Net. The strategies? Never give up the publicity quest, craft an effective sound bite, believe you

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.