The Code of Extraordinary Change


Steve Errey - 2012
    More than a manifesto, The Code of Extraordinary Change cracks life wide open, taking you to a place where you're confident, capable and compelled to get out there and put a you-shaped dent in the universe.Containing a set of principles, ideas and specific actions learned from over 10 years of experience in coaching individuals on being naturally self-confident, the Code is a model for building natural confidence and creating and sustaining meaningful change.Get the Code of Extraordinary Change now and go dent the universe.

29 Leadership Secrets from Jack Welch


Robert Slater - 2002
    29 Leadership Secrets from Jack Welch follows in Welch's footsteps, boiling the legendary CEO's leadership successes down to 29 strategies that made GE the world's most competitive company­­and Welch the world's most successful and admired CEO.This all-in-one Welch reference updates material from Robert Slater's bestselling Get Better or Get Beaten, and is today's ultimate fast-paced, no-nonsense handbook on the ways of Jack Welch. It taps into the heart of Welch's courage, innovation, and leadership success by examining simple leadership secrets that include:Managing less is managing betterMake quality the job of every employeeHave global brains and vision

Law of Attraction: The 9 Most Important Secrets to Successfully Manifest Health, Wealth, Abundance, Happiness, and Love


Ryan James - 2017
    Becoming successful, happy, loved and healthy, could be just a simple step away. By following what this book teaches and using the Law of Attraction, your life could drastically change in no time. Imagine a life where you are more successful, happier, healthier, and more loved. Experiencing the abundance in life and overflowing with joy. That is possible with the Law of Attraction. Whether you are a beginner on this topic or an advanced practitioner of the Law of Attraction, this book will have something new for you.In this book you will learn: How the Law of Attraction works How to harness the power of the universe How to raise your frequency to attract what you want from the universe How to raise your vibration How to attract health How to attract wealth How to attract happiness How to attract love How to attract an abundant life Positive actions you can start taking today to harness the power of the law of attraction And much more… Grab your copy and start experiencing the power of the Law of Attraction today!

The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Little Black Stretchy Pants: Story of lululemon by the Founder, Chip Wilson (unauthorized)


Chip Wilson - 2020
    

Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks


W. Edward Olmstead - 2006
    Full of real-world examples and step-by-step explanations, this title demonstrates exactly how you can participate in the opportunities that exist in high-priced stocks for a fraction of the usual cost.

Marketing in the Groundswell


Charlene Li - 2009
    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business


Jamie Turner - 2010
    Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value


Thomas Lockwood - 2009
    This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.

Shocking Career Secrets - Basic Edition


Ryan Firestorm - 2013
    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

The Crying of Ross 128: Book 1 in the Ross 128 First Contact Trilogy


David Allan Hamilton - 2018
    Against this backdrop, space exploration is on the cusp of new technological breakthroughs. Jim Atteberry, a mid-30s English professor at City College in San Francisco, spends his free time listening for alien signals on the amateur radio astronomy bands. His life as a single parent to his precocious daughter is turned upside-down when he hears an intelligent cry for help from the Ross 128 system and realizes we are not alone. First Contact This signal unleashes a chain of events pitting Jim and his brilliant, mysterious colleague Kate against a power-hungry scientist with his own secret agenda. Jim must learn the truth about the signal, the strange disappearance of his wife Janet, and the meaning of true love before it's too late in this first contact science fiction thriller. The Human Side of Hard Science Fiction The Crying of Ross 128 is a sci fi mystery thriller and will appeal to fans of Robert J. Sawyer, Ted Dekker, Michael Crichton, and Ursula Le Guin. As well, readers of Star Trek will recognize the human side of hard science fiction presented here.This is the first book in the Ross 128 Science Fiction First Contact Trilogy.

Learn Brazilian Portuguese - Word Power 101


Innovative Language - 2011
    This e-book is a completely new way to learn Brazilian Portuguese vocabulary fast - and for free! Start speaking Brazilian Portuguese in minutes with the powerful learning methods you will master in this book.The vocabulary words you’ll find in Learn BrazilianPortuguese - Word Power 101 were hand selected by our Brazilian Portuguese language teachers as the top 101 most frequently used words in the Brazilian Portuguese language. With each entry, you’ll see the word and a vibrant image to help remember the meaning. You’ll hear the word (separate free download) to master the pronunciation. Then you’ll see how the word is actually used in everyday speech with sample sentences and phrases. Learning Brazilian Portuguese vocabulary has never been easier!In this book, you’ll get: - 101 of the most frequently used Brazilian Portuguese vocabulary words - Audio with authentic native Brazilian Portuguese pronunciation *Supplementary mp3 audio files are a separate download - Vibrant photos and images to help memorization - Useful and practical sample sentences and phrases Purchase Learn BrazilianPortuguese - Word Power 101 today to start mastering Brazilian Portuguese vocabulary in the fastest, easiest and most fun way possible!

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

PHR/SPHR Professional in Human Resources Certification Study Guide


Sandra M. Reed - 2012
    The new Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. This new edition of the leading PHR/SPHR Study Guide reflects those changes. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge, this updated edition helps those professionals prepare for these challenging exams.Features study tools that are designed to reinforce understanding of key functional areasProvides access to bonus materials, including a practice exam for the PHR as well as one for the SPHR. Also includes flashcards and ancillary PDFsAddresses key topics such as strategic management, workforce planning and employment, compensation and benefits, employee and labor relations, and Occupational Safety and Health Administration regulationsThis new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.

The All-Weather Retirement Portfolio: Your post-retirement investment guide to a worry-free income for life


Randy L. Thurman - 2014
     In this book you’ll find: • 9 steps to build a portfolio that will survive the Perfect Financial Storm, so you can stop worrying about the economy, the latest financial catastrophe, or what the market did today • 2 questions you must answer before you invest another dime • Why investing after you retire is radically different from investing while you’re still working • The life expectancy of 6 key types of investments—and what you can do to make them last as long as you do • The 10 essential questions you must ask a financial advisor—before you hire one • The exact amount of money you can withdraw without worry or guilt, knowing you’ve applied the best available research to ensure you’ll never run out of money “Thurman takes a subject that is often misunderstood, and provides you the reasons, the methods, and an understanding of what you can expect to achieve, so you can invest with confidence.” –Jimmy J. Williams, CFP®, CPA/PFS CEO/President of Compass Capital Management, LLC “A must for anyone thinking of retiring or recently retired!” –Stan Toler, bestselling author of The Secret Blend