But with confusing things like GDP and interest rates, it's often hard to get you head around.So What do you really need to know about economics? Find out:What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better.Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials... Fast.

    It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.Presented through color photographs, diagrams of floor layouts, and store case studies, and includinginvaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

    A guide for creating manuals, online help, and Web publications showing correct grammar, punctuation, and common misspellings of computer topics and terms.

    From difficult employees to demanding bosses, you never know where your next problem is coming from. What you do know is that you'll be expected to solve that problem--and solve it quickly and effectively.The New Manager's Handbook explains the rules of this new game, and gives you invaluable tips and pointers for teaming with your employees while inspiring them to breakthrough performance and results. Let the two dozen rules and guidelines in this quick-hitting manual show you the best ways to:DelegateReview performanceThink strategicallyLead great meetingsGive and get results-oriented feedbackProvide directionSpeak with powerCriticize with honesty and tactAsk the right questionsMotivate average performersPrepare for changeAs a new manager in today's no-room-for-error workplace, you will be challenged and tested every day. Unlike previous positions, however, your success will judged by the performance of others. Give yourself every opportunity to succeed, and learn how to win the respect of both your employees and your supervisors, with the time-tested and field-proven techniques in The New Manager's Handbook.

    While he never set out to be a productivity expert, Horsager realized that over the years he has developed and adopted dozens of extraordinarily practical time- and energy-saving techniques that could help today's leader. The key objective is to become so effective in the little things that you have enough time for more meaningful interactions.In The Daily Edge, you'll learn strategies such as identifying the key Difference-Making Actions on which to focus your efforts. Perhaps it is time to set a personal or even company-wide “power hour,” during which you do not attend meetings, answer the phone, or reply to emails, creating the time and space to really focus and get things done. The thirty-five high-impact ideas Horsager introduces in succinct, quick-read chapters are easily implemented and powerful on their own. Taken together, they form a solid wave of efficacy that enables you to get more done, keep your energy up, and make sure that you're able to honor all your relationships, both personal and professional.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.

    Prostitutes were his targets, and though some he allowed to live, there were many who were much less fortunate. Dismembered bodies were soon discovered, but nobody could identify who was responsible for such despicable acts of murder and horror. Until, one night while Rifkin was disposing of his 17th victim, he was finally caught. One of the most famous serial killers, Rifkin has shared some of his thoughts and feelings about the crimes he committed, yet he too still questions why he felt the way he did. He is perhaps one of the most interesting American serial killers to date, and his true crime stories are among the most disturbing. There have been few New York murders committed by serial killers, including Rifkin and the Long Island Serial Killer. Rifkin was at one time considered a suspect in the case of the Long Island Serial Killer, and this true crime book discusses his opinions of who the killer could actually be. If you are passionate about true crime serial killers, then you will absolutely enjoy this book. Of all the serial killer books out there, this one delves into the controversy surrounding the death penalty, and discusses whether monsters like Rifkin should be executed or allowed to live their days out in prison, when they stripped that opportunity from the innocent victims they slayed.

    Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12-week year to drive improved results in any area of your lifeOffers a how-to book for both individuals and organizations seeking to improve their execution effectivenessAuthors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.

    It helps readers to effectively apply all three types of maps to make work visible at the organization, process, and job/performer levels.

    Master the multitouch interface, send text messages, enjoy rich-HTML e-mail, use GPS maps, and more, with this full-color guide to show you how! Edward C. Baig and "Dr. Mac" Bob LeVitus, two giants of Mac-dom, have packed this colorful little book with tips on every cool feature of the iPhone 3G. They'll show you how to find and download hundreds of cool apps from the new Apps Store, sync up your contact lists with MobileMe, browse the Internet, take photos, download music, and much more. For example:Use 3G wireless technology to surf the Web faster, send and receive e-mail, and talk on the phone, all at once Play music, watch videos on the widescreen display, or download a game from the App Store Navigate Web sites or photos using tap, flick, and pinch Get turn-by-turn directions, view a map, get live traffic information, or find services near your location with the GPS feature Synchronize data, calendar entries, and address books between your desktop and your iPhone Snap, share, sync, and save photos See how the touch screen lets you type, surf, dial, download, play music, and more, all with a simple tap Use the new scientific calculator Find out what Microsoft Exchange has to offer You already love your iPhone. With iPhone For Dummies, 2nd Edition, you'll find more to love!

    This book tells it all – from the creation of Adam, to Black Abraham, Moses, Jacob, the invasion of the homelands of the Black Hebrew Israelites/Jews by the Assyrians, Neo-Babylonians, Persians, Greeks, Romans, Muslims and others; the brutalization of the Black Jews and their near-decimation, as well as the story of the Khazars, who are today considered to be the real Jews. Mention is also made of the historical Black Jesus. This book is illustrated with ancient images of Biblical characters.

    Carter would participate in a number of expeditions against the Comanche and other tribes in the Texas-area. It was during one of these campaigns that he was brevetted first lieutenant and awarded the Medal of Honor for his "most distinguished gallantry" against the Comanche in Blanco Canyon on a tributary of the Brazos River on October 10, 1871. He became a successful author in his later years writing several books based on his military career, including On the Border with Mackenzie (1935), as well as a series of booklets detailing his years as an Indian fighter on the Texas frontier. Carter writes: "IT IS nearly fifty years since these tragedies occurred. There are few survivors. The writer is, perhaps, the only one. This is written in the vague hope that this chronicle of the events of that period may possibly prove of some lasting and, perhaps, historical value to posterity. "The country all about the scene of these tragical events—the Texas Panhandle—was then wild, unsettled, covered with sage brush, scrub oak and chaparral, and its only inhabitants were Indians, buffalo, lobo wolves, coyotes, jack-rabbits, prairie-dogs and rattlesnakes, with here and there a few scattered herds of antelope. The railroad, that great civilizing agency, the telegraph, the telephone, and the many other marvelous inventions of man, have wrought such a wonderful transformation in our great western country that the American Indian will, if he has not already, become a race of the past, and history alone will record the remarkable deeds and strange career of an almost extinct people. With these miraculous changes has come the total extermination of the buffalo—the Indians' migratory companion and source of living—and pretty much all of the wild game that in almost countless numbers freely roamed those vast prairies. Where now the railroads girdle that country the nomadic redman lived his free and careless life and the bison thrived and roamed undisturbed at that period— where are now the appliances of modern civilization, and prosperous communities, then nothing but desolation reigned for many miles around. "In the expansion and peopling of this vast country, our little Army was most closely identified. In fact, it was the pioneer of civilization. The life was full of danger, hardships, privations, and sacrifices, little known or appreciated by the present generation. "Where populous towns, ranches and well-tilled farms, grain fields, orchards, and oil "gushers" are now located, with railroads either running through or near them, we were making trails, upon which the main roads now run, in search of hostile savages, for the purpose of punishing them or compelling them to go into the Indian reservations, and to permit the settlers, then held back by the murderous acts of these redskins, to advance and spread the civilization of the white man throughout the western tiers of counties in that far-off western panhandle of Texas."