"Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

    Struggles, discouragement, and John's improper expectations of what God was "supposed" to do for his life caused John to leave his faith and the Lord's body, the church. John went back into every form of sin imaginable: alcoholism, drug abuse, adultery, and pornography - just as a dog returns to its vomit. John's shame and guilt, his failure to provide for his family, and the loss of all hope that God could ever forgive him brings John to a terrifying moment... holding a shotgun to his chin. He starts to pull the trigger. Can God forgive this wretch of a man? Is it possible for John to be restored and to be able to return to Jesus Christ? This raw, gritty, true story grabs the reader from beginning to end. It is a story about the real life of a discouraged Christian, and it is a story of hope, love, and the redemption found through the grace of God!

    In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.

    Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson's portrait touched millions of readers. At a time when America is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Steve Jobs is the inspiration for the movie of the same name starring Michael Fassbender, Kate Winslet, Seth Rogen, and Jeff Daniels, directed by Danny Boyle with a screenplay by Aaron Sorkin.

    This book looks at how to deal with the changing consumer and the social media as a marketing specialist.

    With "Web Design For Dummies," you will be able to design your own Web site like a pro.Web design requires many programs to make a Website attractive and fun, including: Using Web editors like DreamweaverImage editing tools like Photoshop elementsDrawing utensils like IllustratorBackground markup and scripting languages like HTML and CSSThis fun guide covers all of the topics that every aspiring Web designer should know. This book offers advice on: Designing for your audienceBuilding a solid framework for easy navigationCreating appealing graphics that work with the siteChoosing the proper type and colorsTweaking the HTML to make everything work correctlyApplying next-step technologies including JavaScriptParlaying your skills into paid workWith expert guidance from Lisa Lopuck, a pioneer in interactive media design and the Senior Producer at Disney, you will be creating superb Web pages that will charm and impress all of your visitors

    When you create a connection, it's an indicator that that prospect, or that customer, or that individual wants to continue the online relationship, which may lead to real business. Graduate from social media to business social media by creating value that others will perceive as important to fulfilling their needs. As you go through each aspect of this foundation-building, platform-building book, you will learn about the business social media tactics that author Jeffrey Gitomer and other experts are using right now. None of the ideas are random. All of them are fully tested and can be implemented by you, too. None of the ideas contain solicitation (buy my product, make a lot of money). All of them get you and your brand out there in a systematic way that will bring in dollars. Best of all, the strategies are presented in a way that will allow you to put them into practice immediately.

    He wants you to step up, level up and make a difference. And, as usual, he's telling us stories we won't soon forget.Entrepreneur called Seth a marketing wizard. Bono picked one of his TED talks as a personal favorite. And Business Week said he was "the ultimate entrepreneur for the information age." But most of all, Seth is a teacher, an inspiring narrator of our best possible future. Footprints on the Moon challenges each of us to make a difference. Now more than ever.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    Berman, Chief Operating Officer, Outside VenturesIn the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do:Don't sell against a competitorDon't be satisfiedDon't stop getting ideasDon't use boilerplate proposalsDon't overuse e-mailThe book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice--from listening to the client to following up on the sale--that has made him the best corporate sales trainer today. With Schiffman's book in their pocket, salepeople can avoid common blunders and make the sale.

    The Tour is home to rowdy, randy young men often drunk with money and fame; fueled by alcohol and adrenaline, they barnstorm from town to town like rock stars, with all the attendant excesses. And in each player's shadow is his faithful caddie -- performing a thankless six-figure job that comes with all the security of a handshake deal. The PGA Tour offers fabulous rewards, but its good life does not come without a price. In Bud, Sweat, and Tees, Alan Shipnuck takes a no-holds-barred look at modern professional golf. Rich Beem, the hero of our story, joined the Tour as the most clueless of rookies, a logo-free rube only a couple of years removed from the straight world, where he made seven dollars an hour hawking cell phones. Beem took his winnings from big-money matches all across the state of Texas and scraped together enough to go out on Tour, but as he would quickly find out, getting to the big leagues is only half the battle. The fun-loving Beem, more likely to pound beers than range balls, first struggled to fit in among the country-club brats who populate the pro golf scene, and then had to fight to survive the cutthroat competition and crushing self-doubt. Staying true to his girl back home would prove equally challenging.Meanwhile, Steve Duplantis, the one-time golden boy of the Tour's caddie ranks, was enduring his own tribulations. At the tender age of twenty-one Duplantis began packing for Jim Furyk, and together they reached the pinnacle of the golf world, from Ryder Cup dustups to near misses at the Masters. But like Beem, Duplantis has a taste for thewild life, which helps explain how he wound up as a single dad, trying to balance the demands of fatherhood with the siren song of the road -- a juggling act that eventually cost him his lucrative job on Furyk's bag. Fate brought Duplantis and Beem together, and in their first tournament, the Kemper Open, they pulled off one of the most improbable triumphs in golf history.What happens next, at this unlikely intersection of lives and careers? How does a lifelong underdog like Beem handle overnight fame and fortune? Would Duplantis make good on this second chance and turn his career, and maybe his life, around? And would Beem and Duplantis's partnership survive the course of a turbulent season chock full of enough misadventures to land them in a Scottish jail?"Bud, Sweat, and Tees" is a sometimes bawdy, often hilarious, and always unpredictable account of a strange and magical year in the lives, on and off the course, of golfer and caddie. An exciting and often poignant story, it stands as the best insider's sports book since Jim Bouton's Ball Four, and marks Alan Shipnuck as a writer of extraordinary promise.

    From suburban Hopkinton, Massachusetts, to the center of metropolitan Boston, here are the mile-by-mile sights and sounds experienced by the runners. Interwoven throughout is the colorful history of the men and women of manifold skills who have competed in this preeminent event over the span of more than a century. Profusely illustrated with photographs and maps, 26 MILES TO BOSTON is a book for anyone who's ever wondered what it might be like to run the Boston Marathon.

    Addresses such topics as learning how to know, love, and trust God; recognizing the purpose of this life; the importance of daily prayer and meditation; and service to mankind. The Divine Art of Living is a source of inspiration and encouragement towards developing a positive perspective on life.

    In business, they are last-name-only disrupters like Jobs, Bezos, and Hastings, and, in politics, they are such transformative figures as Mandela and FDR. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, and they inspire and mobilize others to do the same.Although these leaders possess innate qualities that make them extraordinary, what truly sets them apart is their ability to turn their visions into action.In this timely and compelling book, Mark W. Johnson, cofounder of Innosight, and Josh Suskewicz, an Innosight partner, lay out a new and innovative approach to developing and executing the visionary ideas that drive breakthrough growth. This approach includes: Developing a mind-set that enables you to look beyond the present Translating your vision into a strategic plan that your team can align around and commit to Instilling visionary thinking into the processes and culture of your whole organization As practical as it is inspiring, Lead from the Future is the guide you and your team need in order to think clearly, creatively, and expansively, and then act decisively about what comes next.