How to Think Like an Entrepreneur (The School of Life Book 2)


Philip Delves Broughton - 2016
    But what if that spirit and drive were applied outside the world of business startups? An entrepreneur seeks to build something from nothing; to take an inspired idea and make it a reality. How to Think Like an Entrepreneur explores what it takes to be a successful entrepreneur - the ability to disrupt the status quo, use design thinking to generate fresh perspectives, build resilience and leap forward from failure - and ultimately lead us to the heart of great entrepreneurial thinking; an understanding of our deepest human needs. By harnessing the passion, verve and creative thinking of an entrepreneur, you can improve your business and your life and relationships beyond it.

Pyjama Profit: The Millennial's Guide to a Sustainable Freelance Career


Varun Mayya - 2018
    The book talks about in-demand online skills and the different paths one can take to become an expert in these fields. A stable income from freelancing in college was the bedrock that had allowed the authors to explore their ambitions further and get to where they are today. In the process, they've worked with many of their own batch mates, colleagues and friends to help them set up highly successful freelance careers. The author duo decided to detail their story of what worked for them and how anyone in the country could thrive without being tied down to a full-time job. The authors feel the timing of the book is perfect because of the growing freelance economy and growing aspirations among millennials to find a job they love and not just something that pays their bills.

Coach: The A. L. Williams Story


Art Williams - 2006
    Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.

The Five Dysfunctions of a Team: Team Assessment


Patrick Lencioni - 2012
    A key component of the facilitator-lead Five Dysfunctions of a Team Workshop, the Team Assessment delivers what the name implies "a team assessment" rather than an individual self-assessment. It provides participants with an opportunity to begin exploring the pitfalls that are side-tracking their team. Easy to use, the Assessment is ideal for team off-sites, retreats, or a series of team development meetings. It will help teams of all types increase their cohesiveness and productivity.

Product Research 101: Find Winning Products to Sell on Amazon and Beyond


Renae Clark - 2015
    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

The Real Thing: Truth and Power at the Coca-Cola Company


Constance L. Hays - 2004
    With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

Freelance to Freedom: The Roadmap for Creating a Side Business to Achieve Financial, Time and Life Freedom


Vincent Pugliese - 2017
    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

Steve Jobs: His Own Words and Wisdom (Steve Jobs Biography)


Steve Jobs - 2011
    Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. ... Stay hungry. Stay foolish."DESCRIPTIONA remarkable collection of quotations by one of the most influential visionaries of our time. Given up for adoption by his biological parents, and never having graduated from university, Steve Jobs subsequently became the most admired businessperson of his generation. A man who invented or revolutionized five major global industries (personal computer, music, film, mobile phone, and tablet computers), Steve Jobs was a brilliant, enigmatic, and flawed individual, whose personal contradictions were often overshadowed by his public persona.For the first time, his own words have been collected and edited by the Cupertino Silicon Valley Press in a special exclusive Kindle Edition.TABLE OF CONTENTSABILITY TO CHANGEACCEPTANCEADJUSTING WITH DIFFICULTIESADOBE FLASH MISTAKEANDROIDANTI-PORN APPSAPPLE INNOVATIONAPPLE LEGACYAPPLE SUPREMACYAPPLE'S BUSINESS STRATEGIESAPPLE'S DOWNFALLAPPRECIATIONAPPRECIATION OF LIFEBEING THE BESTBEING FRANKBEING UBIQUITOUSBEST FOR APPLEBETTER EXPERIENCEBORROWING IDEASBUILDING THE BESTBUSINESS IDEASBUSINESS SUCCESS IDEASBUSINESS TRANSITIONSBUYING MUSICCALLIGRAPHYCHALLENGE TO MICROSOFTCHANGECOMMUNICATING WITH FEELINGCOMPETITIONCOMPUTER AS SERVANT, GUIDE, AND AGENTCOMPUTER EFFICIENCYCOMPUTER LITERACYCOMPUTERSCONFIDENCE IN APPLE AS A COMPANYCONSUMERS AS THE USERCONTENTMENT AND ADVENTURECOOPERATIONCOURAGECREATING SOFTWARECREATIVITYCUSTOMER SATISFACTIONDEATHDESIGNING PRODUCTSDESKTOP METAPHORDETERMINATIONDISCIPLINEDISNEY'S SEQUELSDOING GREAT WORKDOING SOMETHING INSANELY GREATDROPPING OUTEDUCATIONEFFICIENCY THROUGH PROCESSEMPLOYMENTENCOURAGEMENTENTHUSIASMEXCELLENCEEXPOSUREFAITH IN PEOPLEFAITHFAMILY RELATIONSHIPFEDEX PACKAGE-TRACKING SYSTEMFOCUSFOLLOWING YOUR INSTINCTSFRIENDSHIPFUTURE PRODUCTSGETTING OLDGLOBAL ISSUESGOOD CONTENTGOOGLE RIVALRYHARD WORKH

Burning Entrepreneur: How to Launch, Fund, and Set Your Startup on Fire


Brad Feld - 2012
    Renowned tech investor and start-up guru Brad Feld lights YOU on fire with this insider's book that will teach you how to launch, fund and run your own company. If you're already an entrepreneur or have always dreamed of being one, douse yourself in “Feld Thoughts” and catch the spark. You'll be burning, entrepreneur, with this e-book!. Brad's blog is a backstage pass to the 24/7 rock show that is tech startups. It is a master class in startup investing for givers and takers of funds. It is a rolling critique of tech products vast and simple (with enough edge to make the most scathing restaurant critic in Manhattan blush). And it is the journal of a peripatetic marathoner who still believes he will crack the four-hour mark someday. From such Feld Thoughts, we have constructed “The Burning Entrepreneur,” the e-book on startups that you would take to a desert island if it had electricity, a decent Internet connection and angel investors. “The Burning Entrepreneur” illuminates the actions and attitudes required to launch, fund and ignite your startup. Brad Feld is on fire. Find out what happens when you stand too close. TABLE OF CONTENTS - Introduction - Be on Fire - Be In Love With Your Business - Don't Be in the 99% - Ignorance Is Success - Meet the New Boss, NOT the Same as the Old Boss - Hire the Right People - It's the Product, Stupid! - Learning to Program: A Case Study - I Don't Hate Marketing: Neither Should You - OK, It's Really the Money, Stupid - Keeping Your You-Know-What Together - Burning Examples - Conclusion - Recommended Books for Burning Entrepreneurs GREAT EXCERPTS FROM THE BOOK It was during that car ride that my dad hit me with words that would prove to be fundamental for me: “If you aren’t standing on the edge you are taking up too much space.” Thirty years later that line continues to be a defining characteristic for how I live my life. I’m constantly pushing, looking for the edge of whatever I do. (pg 14) Over time, I’ve learned that none of the short-term moves in the stock market matter at all in my life. It’s occasionally entertaining to turn on CNBC and see my friend Paul Kedrosky in the octobox telling all the other people that they don’t actually understand macro-economics, but it’s no different than watching McEnroe when he’s announcing a Nadal–Federer match. It’s just sport. (pg 33) I don’t create products anymore (I invest in companies that create them), but I’m a great alpha tester. I’ve always been good at this for some reason — bugs just find me. While my UX design skills are merely adequate, I’ve got a great feel for how to simplify things and make them cleaner. (pg 58) If you are someone who spends 30 minutes or more a day “organizing yourself,” I encourage you to step back and think about what you could change and how that might shift you from focusing on organizing to working toward outcomes. It’s liberating. (pg 103) ...buy a copy to read more!

Blue Streak: Inside Jetblue, the Upstart That Rocked an Industry


Barbara Sturken Peterson - 2004
    Barbara S. Peterson has been reporting on JetBlue since the “Jet who?” days when few outsiders believed in the company. Drawing on exclusive interviews with more than seventy-five insiders, from mechanics on the tarmac to the CEO, she weaves together a dynamic story of how JetBlue has blended outstanding customer service, inspirational leadership, savvy marketing, and disciplined financial management to come out on top. “It’s fun to read about simple ideas that change the way we do things . . . and it’s always fun to watch the whoosh of good ideas hit the brick walls of habit and bureaucracy. . . .The smart, fast, little guy wins!” —Los Angeles Times “A quick, breezy read studded with mini-profiles, snippets of aviation history and amusing anecdotes.” —The Wall Street Journal “An engaging peek into the open cockpits of the airline industry, its foibles and pitfalls, written by someone who knows the industry, yet still loves to fly. This book is the chronicle of one little airline that could.” —Book Page “Peterson moves beyond personalities to detail how Neeleman crafted more of a branded travel experience than an airline.” —BusinessWeek “[Peterson] gets the inside scoop on JetBlue’s quirky corporate culture and Neeleman’s fresh approach to an antiquated business model.” —Advertising Age

Be the Ultimate Assistant


Bonnie Low-Kramen - 2004
    A first-hand look at the world of a celebrity assistant, and its application to the larger realm of all professional assistants. Enlightening and entertaining, this book is filled with true stories and lessons from author Bonnie Low-Kramen's 25+ years working with Academy Award-winning actress Olympia Dukakis. Low-Kramen is also a co-founder of New York Celebrity Assistants (NYCA). THE AUTHOR COMMENTS... I love being an assistant. In fact, I strive to be an ultimate assistant, someone who seeks excellence and improvement - not just on some days, but every day. I don't always succeed, but this is what I try to do. Are you so inclined? Ultimate assistants are like that, and I am privileged to know quite a few, including some whose experiences are in the book. I wrote the book for three reasons. The first is that this work is frequently misunderstood and has been subject to warped misconceptions by the media. The second is that there are too few resources for assistants, and certainly not only those who work for celebrities. Third, there is a tremendous curiosity about the work. I decided that I was in a unique position to set the record straight and tell it the way it really is to those who actually want to know the truth of it! 18 chapters include: How do you find a job? Glamour, Glitz and other perks. Salary & Benefits. Stories & quotes from assts. Skills & Qualities Needed. Public Speaking. Event Planning. Resources-To-Go.

Making Time


Bob Clagett - 2017
    Is it hard? Yes. Is it worth it? Absolutely. After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well paying, stable job to make the things he was interested in and show the world how to make them too. His company, I Like To Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build up to becoming a full time content creator, and shares his process, experiences and mistakes from his first two years of self employment. The book covers topics from income streams to emotional exhaustion as well as Bob's thoughts on purpose and responsibility.

Before You Start Up: How to Prepare to Make Your Startup Dream a Reality


Pankaj Goyal - 2017
    Starting up a business is no different—it needs preparation.This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This book will help you ask the right questions. It will guide you, steer you towards finding your answers.You are ambitious. You are a go-getter. You are destined to win. This book will help get you what you deserve."About the AuthorPankaj Goyal grew up in a typical Indian middle class family in Rajasthan. In a family of government employees, he was taught the standard script to build your career: “Work hard on academics and get the highest scores”. And that’s the path he took. While he got his Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore, there was always an itch . . . an itch to start a business. He started his company in 2008 and ran it for three years. His experience was bitter sweet. The business generated good cash, but failed to grow. He then took a break, moved to the USA and joined McKinsey and Company. Ever since, he has worked across the world in the technology industry. His work is now focused on applying Artificial Intelligence for the benefit of companies. He continues to be involved in the world of entrepreneurship as an angel investor and as an advisor to startups in the Silicon Valley and India.

Accounting Comes Alive: The Color Accounting Parable


Mark Robilliard - 2010
    As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.

Buy Buttons: The Fast-Track Strategy to Make Extra Money and Start a Business in Your Spare Time [Featuring 300+ Apps and Peer-to-Peer Marketplaces]


Nick Loper - 2016
    The Answer The good news is you have more opportunity today to earn income in your spare time than ever before. And you don’t need a killer new business idea or millions of dollars in startup capital to do it.The good news is there isn't a shortage of customers. They're out there!This book will share specifics on how to increase your earning power–on your own time, on your own terms, and without getting another job. We’ll look at real-life examples of people just like you making it happen.I’m going to arm you with dozens of income-generating ideas that don’t require a ton of time or money to get started. And spoiler alert: there are no get-rich-quick schemes inside. Instead, you’ll learn proven strategies for tapping into the growing peer-to-peer economy to supplement your income, diversify your revenue sources, and reduce your reliance on your day job for your livelihood. Go Where the Cash Is Already Flowing Buy Buttons focuses on marketplaces that already exist, where you can put your expertise, time, and assets up for sale or rent. There are hundreds of platforms that you can add your “buy buttons” to.You don’t have to build a customer base from scratch, design a website, or even worry about payment processing. Each platform already has an eager audience of buyers looking for what you have to sell.Not sure what to sell? In the 300+ platforms featured inside, you're bound to find an idea or two that's a fit.These platforms are the “gateway drugs” of entrepreneurship. They’re easy to get started on, to get the high from your first sale, and to keep coming back for more. Does It Really Work? I’ve used the same "buy buttons" marketplace strategy over and over again for the last 15 years as an entrepreneur. Even more exciting, thousands of SideHustleNation.com readers and Side Hustle Show listeners just like you are already seeing results by implementing the strategies in this book.The common thread is they set up their businesses on pre-existing platforms that made it easy for buyers to find them and spend money with them. This book will show you exactly where and how to set up your “buy buttons” to generate hundreds or thousands of dollars a month in side income.