Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

    What can it do for you?....

      Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck.  Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.    There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful.  Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do.  You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful.   In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies.  In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment.   Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment.  It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for.  You don’t need an MBA, a business plan or even employees.  All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.   Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick.  Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.   In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold.  Today, we know that it’s up to us to change our lives.  And the best part is, if we change our own life, we can help others change theirs.  This remarkable book will start you on your way.

    This is NOT just another book about how to cold call or close deals. This is an entirely new kind of sales system for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention? Predictable Revenue has the answers!

     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

    What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.

    

    If you planned to become a great golfer, you might look to Arnold Palmer or Jack Nicklaus.So, if your goals are to outperform other investors and achieve your life's financial goals, what should you do?Think, act, and invest like the best investor out there: Warren Buffett. While you can't invest exactly like he does, Think, Act, and Invest Like Warren Buffett provides a solid, sensible investing approach based on Buffett's advice regarding investment strategies.When it comes to investing, Director of Research for the BAM Alliance and CBS News blogger Larry Swedroe has pretty much seen it all--and he's come to the conclusion that simple is better, that adopting basic investing principles always increases an investor's chance of success, and that Buffett is an excellent model for such investing.In Think, Act, and Invest Like Warren Buffett, Swedroe provides the foundational knowledge you need to:Develop a financial plan to help you make rational decisions on a consistent basisDetermine the level of risk that's right for you, and allocate your assets accordinglyBuild a low-cost, tax-efficient, globally diversified portfolioManage your portfolio by rebalancing periodically to maintain proper risk levelsThe beauty of the Buffett approach is its profound simplicity: follow the basics, keep your cool, and have a sense of humor and humility.The market volatility of recent years has ushered in armies of economists, forecasters, and other so-called experts whose job it is to explain how everything works. Somehow, they have managed to muddy the waters even more.The truth is, investing is easier than you think--even in today's economy. Complex problems can have simple solutions, Swedroe writes. Think, Act, and Invest Like Warren Buffett helps you go back to the basics--so you can leap in front of the investing pack.Praise for Think, Act, and Invest Like Warren Buffett A valuable addition to the growing library of books for investors wanting to successfully launch their own portfolio. Sticking to the core principles of this book will go a long way in preparing investors for their eventual retirement years. -- SeekingAlpha.com"A book that offers excellent pointers on planning for retirement, creating a disciplined investment strategy, and constructing a portfolio." -- Barron'sIf you've been wondering why you've had such a hard time investing well, Think, Act, and Invest Like Warren Buffett will diagnose your ills and treat them in this delightful short book. -- William Bernstein, Author, A Splendid Exchange and The Investor's ManifestoFollow the investment strategy advocated by Larry Swedroe, and free yourself to spend your time on life's treasures--like your family and friends! -- William Reichenstein, Professor, Baylor UniversityLarry Swedroe is the undisputed expert in helping investors manage portfolios the smart way. His new book, Think, Act, and Invest Like Warren Buffett, combines all facets of wealth management in an inspiring and powerful manner. -- Bill Schultheis, Author, The New Coffeehouse Investor"This book, which covers the whys and hows of successful investing, was written for those investors who just can't (or won't) read a 300-page investing book. Swedroe's set of 30 rules is an education in itself. It's a small book with a big message." -- Mel Lindauer, Forbes.com columnist and co-author, The Bogleheads' Guide to Investing and The Bogleheads' Guide to Retirement Planning"You could not spend a more profitable hour than reading Larry Swedroe's wise and lucid hundred page investment guide." -- Burton G. Malkiel, Author of A Random Walk Down Wall Street"Larry Swedroe is the Mark Twain of the investment aphorism. This concise book builds to a conclusion that features thirty of his pithy truths. My favorites include: 'Never work with a commission-based advisor.' 'If it sounds too good to be true, it is.' 'The more complex the investment, the faster you should run away.'" -- Ed Tower, Professor of Economics at Duke University"Larry's book is about how to be successful in investing and in life. But, who would believe this involves understanding 'Big Rocks'? I now understand their importance and so should you! -- John A. Haslem, Professor Emeritus of Finance, University of Maryland, and author of Mutual Funds"Larry Swedroe's latest book shows you how to succeed at investing with simple yet powerful guidance that's backed by the financial sciences. Add it to your 'must-read' list." -- Steve Vernon, author of Money for Life: Turn Your IRA and 401(k) Into a Lifetime Retirement Paycheck"This book is a quick and thorough read of the passive approach to investing in as few pages as possible. As someone who teaches a college investments course that deals extensively with this topic, I would not have thought it possible to do what he has done in such a short concise book. Kudos to Larry for continuing in his quest to educate investors and save them as Larry says 'one investor at a time' from a financial services industry whose primary goal is largely to enrich themselves." -- Edward R. Wolfe, Professor of Finance, Western Kentucky University"Because common sense isn't so common, thank goodness Larry Swedroe provides his readers with this magnificent book. With well-founded actionable advice, his readers can insure that they enrich their lives not Wall Street's bank accounts." -- Harold Evensky, President, Evensky & Katz"Larry doesn't tell you how to do what Warren Buffett does as much as avoid what Warren Buffett avoids, which turns out to be exceptionally important and doable for any investor. He tells you to avoid a few things I would tell you to embrace, like some hedged strategies, but that is because Wall Street typically overcharges you for these, so even here Larry is on the side of the angels. Every investor can benefit immensely from this book." -- Cliff Asness, Founding and Managing Principal, AQR Capital ManagementMany investment books adopt an adversarial tone--urging us to achieve success by somehow outwitting the market. Larry Swedroe explains why following such a strategy often diminishes our financial as well as our spiritual wealth--and shows us how a holistic approach to money, markets, and human behavior provides the most rewarding path to follow. -- Weston Wellington, Vice President, Dimensio

    They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.

    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

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    Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

    Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.