Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?

    

    Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills, know-how and experience that are sufficient to pursue different entrepreneurial opportunities. The authors recognize that there is no substitute for actually startinga company, but believe that it is possible to expose students to many of the vital issues and immerse them in key learning experiences.

    R. R. Tolkien was far more than a fantasy book writer. His lifelong fascination with medieval texts and languages gave him a unique vision and endless inspiration for his tales. His broad interests made possible his creation of faery worlds and entire races of beings, as well as the languages, cultures, and characters that make his books as engaging today as they were fifty years ago. This clear and thoroughly researched biography of the creator of The Hobbit and The Lord of the Rings recalls the mystery of Tolkien’s imaginary worlds.

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    In The Myth of Chinese Capitalism, Roberts explores the reality behind today’s financially-ascendant China and pulls the curtain back on how the Chinese manufacturing machine is actually powered.He focuses on two places: the village of Binghuacun in the province of Guizhou, one of China’s poorest regions that sends the highest proportion of its youth away to become migrants; and Dongguan, China’s most infamous factory town located in Guangdong, home to both the largest number of migrant workers and the country’s biggest manufacturing base. Within these two towns and the people that move between them, Roberts focuses on the story of the Mo family, former farmers-turned-migrant-workers who are struggling to make a living in a fast-changing country that relegates one-half of its people to second-class status via household registration, land tenure policies and inequality in education and health care systems. In The Myth of Chinese Capitalism, Dexter Roberts brings to life the problems that China and its people face today as they attempt to overcome a divisive system that poses a serious challenge to the country’s future development. In so doing, Roberts paints a boot-on-the-ground cautionary picture of China for a world now held in its financial thrall.Dexter Roberts is an award-winning journalist and a regular commentator on the U.S.-China trade and political relationship. His prior speaking engagements include traditional news media outlets (NPR, Fox News, CNN International) as well as universities and institutes (George Washington University, Council on Foreign Relations, and the Overseas Press Club). He is available for virtual classroom visits to courses that adopt The Myth of Chinese Capitalism. Please contact academic@macmillan.com for more information.

    Introduction UNIT 1: ENTREPRENEUR UNIT 2: ENTREPRENEURSHIP UNIT 3: ENTREPRENEURSHIP DEVELOPMENT UNIT 4: PROJECTS MANAGEMENT UNIT 5: FINANCIAL ANALYSIS UNIT 6: BUDGET AND PLANNING UNIT 7: SOURCES OF FINANCE UNIT 8: QUALITY STANDARDS UNIT 9: MARKETING UNIT 10: SETTING UP A SMALL ENTERPRISE UNIT 11: PROBLEMS UNIT 12: PROJECT WORK

    It identifies a dramatic shift in the business landscape in which new aggressive and successful companies have taken on the established giants - not with new products or innovative technology but with superior business designs. These companies anticipate customer needs and align their business designs - how they select customers, differentiate their offerings, configure their resources, create utilities and go to market - to meet the customer's highest priorities and take revenue and market value from a previously dominant competitor.

    ServSafe(R) Essentials, 5th edition was designed with managers' needs in mind. This edition has been updated to reflect the changing needs of a diverse and expanding workforce in the foodservice and restaurant industry. The streamlined delivery of food safety content in the Fifth Edition will create a learning experience that is activity-based and easily comprehended by a variety of learners. The updated book will help readers prepare for examinations, and more importantly, it will promote adherence to food safety practices in the operation. Based on a new job task analysis revised exclusively for the Fifth Edition, the book reflects the latest updates to the "FDA Food Code," new science-based and industry best practices and prepares readers for the ServSafe(R) Food Protection Manager Certification Exam.

    Bess Hardemon, a tough and canny young teacher living in the mid-nineteenth century, is determined to make a difference at her new school, Priors Heath. Under the austere gaze of the Reverend Carnegie and his deputy, Miss Simms, the young girls remain underfed and unstimulated -- until the arrival of the bright, motivated young Bess.At the cost of her own chance of finding love, Bess remains trapped by her duty, a confinement echoed a century later by Sarah, a teacher at the modern-day Priors Heath who must make her own choice between her duty to her pupils and her efforts to save a broken marriage.

    . . do you know how to accurately judge raw human talent? Understand a person's unique combination of traits? Develop that talent? Convert what supposedly are "soft" subjective judgments about people into objective criteria that are as specific, verifiable, and concrete as the contents of a financial statement?     The talent masters do. They put people before numbers for the simple reason that it is talent that delivers the numbers. Success comes from those who are able to extract meaning from events and the forces affecting a business, and are able to look at the world and assess the risks to take and the risks to avoid.     The Talent Masters itself stems from a unique combination of talent: During a forty-year career at General Electric, Bill Conaty worked closely with CEOs Jack Welch and Jeff Immelt to build that company's worldrenowned talent machine. Ram Charan is the legendary advisor to companies around the world. Together they use their unparalleled experience and insight to write the definitive book on talent—a breakthrough in how to take a business to the next level:• Secrets of the masters. The specifics on how companies regarded as world-class—GE, P&G, Hindustan Unilever (and others)—base their stellar performance decade after decade on their systems for finding and nurturing leadership talent.• Intimate and systemic. Why deep knowledge and intimacy with your talent and a systemic rhythm of reviews are the foundation for creating a steady, selfrenewing stream of leaders for all levels of an organization—from first-line supervisors to the CEO.• The competency that lasts. Financial results, market share, brand, and legacy products all have a half-life that seems to grow shorter by the year. Talent is the only competency that endures.• What to do Monday morning. The Talent Masters tool kit provides the specific guidelines for assessing and improving your company’s talent mastery capabilities.

    Dr Anna Brocklebank considers it one of the most significant and inspiring books ever written on the subject of narcissism and believes it should become a medical reference book as well as a popular best seller. Departing from her former studies of the Royal Family and the Super Rich, Georgie Campbell turns her intelligence, insight and energy on to her own family's past to reveal the reality beneath serious personality disorders, and the emotional terrorism they engender.The book straddles two conflicting worlds: the white elitism of the British Colonial way of life and the empowerment of the black race post-Independence. It provides an insightful record of why the colonial age had to end, while also giving the reader an insider's view of the political and sociological difficulties that nationhood brought to the inhabitants of the colonies. In doing so, Georgie Campbell paints a vivid picture of the way of life that allowed the narcissistic personality disorder of her mother to flourish. Daughter of Narcissus not only places the disorder of narcissism in its proper sociological context, but it also exposes the shocking behaviour of the disordered personality. It is disarmingly honest and revelatory, a compulsive read - in the words of Dr. Brocklebank, it is "gripping" - a fascinating history of a family who learnt to survive unbelievable misconduct in order to lead purposeful and affirming lives.

    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

    At seventy-nine, after twenty years of managing and fifty-seven years with one franchise, this Hall of Famer still suits up in Dodger Blue every day. He also keeps a travel schedule that would dizzy the most frequent of frequent fliers. The embodiment of the American dream, Lasorda went from a scrawny, overlooked Italian kid of average ability to become one of the world’s most recognizable baseball faces. And he fought for it every step of the way.In I Live for This Bill Plaschke strips the veneer from one of baseball’s last living legends to show how grit and determination really can transform a life. We think we know this jovial manager from the rah-rah style that has always raised eyebrows in the world of baseball. Some view him as an anachronism. Some love him like Santa Claus. But there’s one thing they all agree on: Lasorda is a success.With gleaming insight and remarkable candor, Plaschke takes us inside the day-to-day world of this baseball great to reveal a side of Lasorda that few people really know. And along the way, we’re treated to some of the most outrageous stories in sports. We also discover Lasorda’s unshakable opinions about what plagues baseball today.Bravely and brilliantly, I Live for This dissects the personality to give us the person. In the end we’re left with an indelible portrait of a legend that, if Lasorda has anything to say about it, we won’t ever forget.

    Find out how designer Paloma Picasso, cosmetics producer Anita Roddick, Madonna, Oprah Winfrey and Hanae Mori achieved their success.