Making Time


Bob Clagett - 2017
    Is it hard? Yes. Is it worth it? Absolutely. After 15 years stuck behind a desk in the software industry, Bob Clagett walked away from a well paying, stable job to make the things he was interested in and show the world how to make them too. His company, I Like To Make Stuff, started as a hobby but quickly grew into a passion project. In "Making Time", Bob recounts his history and build up to becoming a full time content creator, and shares his process, experiences and mistakes from his first two years of self employment. The book covers topics from income streams to emotional exhaustion as well as Bob's thoughts on purpose and responsibility.

Zombie Economics: A Guide to Personal Finance


Lisa Desjardins - 2011
    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"

Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

Ice to the Eskimos: How to Market a Product Nobody Wants


Jon Spoelstra - 1997
    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Vintage True Crime Stories Vol 2: An Illustrated Anthology of Forgotten Tales of Murder & Mayhem


Robert Patterson - 2019
     Let me test my presumption with a preview of four these ‘old’ stories. If I told you there was once a west coast sex cult with dozens of young girls, single ladies, and married women, who all fornicated with one well-endowed “prophet,” and he occasionally found it necessary to carry-out bondage S&M sessions here and there, you may not be surprised at all. But what if that sex cult began in 1903 and ended in 1906 with a couple of murders and suicides, does that sound like anything you have read about before? Or, how about a cheater who murders his inconvenient wife, disassembles her over a fifteen hour period, then puts her bones in the same stove he cooks breakfast for his sons before sending them off to school? If that doesn’t surprise you, perhaps the ending will–but you’ll have to find out for yourself. In ‘The Dandy and the Squire,’ a smooth-talking peacock from Kentucky visits his northern ‘cousins,’ and charms three of the women into his bed. He’s a big time operator who talks fancy, dresses fancy, and tells great stories of his days as an adventurer, riverboat gambler, and sharp-minded deal maker. He’s so smooth, he’s able to murder the patriarch’s son, make him look like the bad guy, and marry the boy’s tender-hearted sister before the Yankees get wise to his lies. Good thing, too, because he had also talked the father into giving him the family farm. Chapter Five is the stranger-than-fiction story of ‘Shoebox Annie.’ During the early 20th Century, this trollish-looking woman introduced her freakish-looking son to a life of crime. Their decade’s long spree of lyin’, cheatin’, and stealin’ led them to become America’s first mother and son team of serial killers. They were so good at disposing of bodies, none of their four victims have ever been found. If ‘old’ stories sound boring to readers of contemporary true crime, I hope this book will change minds, and fully reveal just how wicked and decadent our ancestors were. And deadly. Volume II in the Vintage True Crime Stories series is a wrecking ball that smashes to pieces that phrase, “The Good Old Days.” Maybe you will believe me when you get to the last page.

Insanely Simple: The Obsession That Drives Apple's Success


Ken Segall - 2012
    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

True Crime 2018: Homicide & True Crime Stories of 2018 (Annual True Crime Anthology Book 3)


Jack Rosewood - 2019
    An entire year has been included in this book, and as we go into 2019, it's important to remember not only the shocking events that took place, but also to acknowledge the many that lost their lives at the hands of others this year.The types of cases included are: Serial killersFamily murdersMass murdersSchool shootingsMajor hacking incidentsTerrorist ActsCold CasesThere have been many advances in technology that has led to the uncovering on many suspects in cold cases, including the identity of the Golden State Killer, a secret that had remained hidden for decades. A number of cold case murders were solved this year, bringing an end to the torture the affected families and the investigators had endured for so many years.Tragically, school shootings were still prevalent, and mass shootings seem to be on the rise. Terrorism struck many corners of the world, in a variety of ways, but results were swifter in identifying perpetrators and taking action.Some of the featured events in this anthology include: Marshall County High School ShootingThe Turpin FamilyLarry Nassar and Harvey WeinsteinCoincheck HackingBruce McArthur - Serial KillerAtlanta CyberattackInternational Spy PoisoningsScottsdale Spree KillingsMiles Family MurdersMurder of XXXTentacionPittsburgh Synagogue MassacreMail BombingPlus many, many more. If you are a lover of true crime, and want an anthology to add to your collection, this is the book for you.

Subliminal: How Your Unconscious Mind Rules Your Behavior


Leonard Mlodinow - 2012
    The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems


Steve Krug - 2009
    But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)In this new book, Steve explains how to: -Test any design, from a sketch on a napkin to a fully-functioning web site or application-Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)-Fix the problems that you find, using his "The least you can do" approachBy pairing the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Psychology Of Money: Learn The Secrets To Becoming Rich By Thinking Rich (Success, Entrepreneur Book 1)


Daniel McOwell - 2014
    Regularly priced at $5.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you ever wondered if there was some sort of mental edge you could get to both get and retain wealth? Is there a certain way you need to think and react to amass what the truly rich do? Is it possible to tap into these secrets and score big in life?Being able to find financial opportunity is one thing, but it takes a definite mindset of money psychology to create it where there seems none available. Download this book TODAY and: Learn About The Psychology Of Money. Discover The Secrets To Becoming Rich By Thinking Rich. Learn How To Reduce Expenses. Learn Ways To Increase Income. Learn About Stock Investing. Find Out The Value Of Technical And Fundamental Stock Analysis. Are you willing to jump in and start a business? Can you see yourself venturing into high paid fields in order to get your financial golden ticket? Download this book NOW and: Learn How To Become An Entrepreneur. Learn The Specifics To Starting A Small Business. Find Out How To Succeed In Sales And Marketing. Learn How To Get The Attitude And Confidence It Takes To Make It Big. Learn To Manage Your Time And Give It Value. Learn How To Be Patient And Smart With Your Investments. If you have the desire to be massively wealthy then learn what it takes to reach that goal. Download this book TODAY and start a true path to financial freedom! Download your copy today! To order, click the BUY button and download your copy right now!Tags: Become Rich, Becoming rich, psychology of money, thinking rich, rich, success, entrepreneur

Amazon Prime and Lending Library: Getting the Most Value From Your Prime Subscription


Steve Weber - 2014
    Everything you need to know to get the most bang from your Prime bucks.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers


Russell Brunson - 2020
    Russell Brunson, CEO and co-founder of the million-dollar company ClickFunnels, applies classic and foundational direct marketing techniques from newspapers, TV, radio, and direct mail to online businesses so you can get more traffic, leads, and sales to your website or funnel. Evergreen, relevant, yet no less urgent for its significance, this business guide will provide the online entrepreneur with a key cornerstone to success.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire


Martin Lindstrom - 2008
    His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

Shape Up: Stop Running in Circles and Ship Work that Matters


Ryan Singer - 2019
    "This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process.Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face."

Temporary Insanity


Jay Johnstone - 1985
    Johnstone, an outfielder and pinch hitter for the Dodgers, Cubs, Padres, Yankees, Phillies, A's, and White Sox shares humorous stories about his teammates and career.