Book picks similar to
Obvious Adams (Illustrated): The Story of a Successful Businessman by Robert Rawls Updegraff
business
marketing
cognitive-science
fiction
The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know
Parul Agrawal - 2019
#2 gives us shortcuts to help us get results in a short span of time.
The book that you are holding in your hands right now is for people who want to sprint on the second path.
The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world!
Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.
But they are not secrets anymore.
This book is for you if you want to learn about:
The concept of Growth Hacking
The best growth strategies from Growth Hackers for Growth Hackers
The mindset, skillset and toolset for Growth Marketers
Identifying and analyzing growth channels
The future of Growth Marketing
...and more.
The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.
It proves the maxim that says — you don’t choose a book; the book chooses you.
Our Contributing Authors:
Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.
EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches
Dave Ramsey - 2011
These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.
42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World
Brian Lawley - 2010
The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.
How to Make Meetings Work!: The New Interaction Method
David Straus - 1976
Demonstrating how time and people can be better used in meetings, this thorough manual is indispensable for any organization--from large corporations to the PTA.
Do Open: How a Simple Email Newsletter Can Transform your Business
David Hieatt - 2017
Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Go for No! Yes is the Destination, No is How You Get There
Richard Fenton - 2007
Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn t belong to just anyone! It belongs to him... a wildly successful, ten years in the future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world s salespeople...That failing and failure are two very different things ...Why it s important to celebrate success and failure ...How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it s NO!Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live!
The Present: The Secret to Enjoying Your Work and Life, Now!
Spencer Johnson - 1981
As the young boy becomes a man, he grows disillusioned with his work and his life. So he returns to ask the old man to help him find The Present. The old man responds, “Only you have the power to find The Present for yourself.” Heeding the old man’s advice, the young man embarks on a worldwide search for this magical gift that remains unchanging in a changing world, and holds the secret to personal happiness and lifelong success. It is only after the young man has searched high and low and all but given up his relentless pursuit that he discovers The Present—and all of the promises it offers. Like the young man, you may find that it is the best gift you can ever give to yourself — and to those you care about.
Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management)
Mike Kaplan - 2012
Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!
Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions
Mark Van Stratum - 2017
He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.
The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time
Alan Murray - 2010
For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.
Gang of One
Gary Mulgrew - 2012
Initially known as the 'Enron guy', Mulgrew attempts to survive the prison gang culture and preserve his own sanity. Driven by his desire to return to his son in England, he is increasingly haunted by the heart-breaking disappearance of his daughter. Meanwhile the dangers around him grow ever closer.Told with wit and humanity, GANG OF ONE, reveals a man constantly confronted by the moral and physical challenges of prison life in America, where evryone is encouraged to turn their back and 'see nuthin'
Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team
Simon Sinek - 2017
However, many people have had trouble bringing the book's message into their own career and company. Now, along with two of his colleagues, Peter Docker and David Mead, he has created a guide to the most important step any business can take: finding your why. This easy-to-follow guide starts with the search for your personal why, and then expands to helping your colleagues find your organization's why. With detailed instructions on every stage in the process, the book also answer common concerns, such as: What if my why sounds like my competitor's? Can you have more than one why? And, if my work doesn't match my why, what do I do? Whether you're entry level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and longterm success for you and your colleagues.
The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
Todd Herman - 2019
There’s also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Bo—and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using superman’s classic trick—putting on a pair of glasses—he learned to trigger the specific traits he needed to achieve his goals.The Alter Ego Effect is not about creating a false mask—it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.
The Ascent Of Rum Doodle
W.E. Bowman - 1956
As an outrageously funny spoof about the ascent of a 40,000-and-a-half-foot peak, many thought it inspired by the 1953 conquest of Everest. But Bowman had drawn on the flavour and tone of earlier adventures, of Bill Tilman and his 1937 account of the Nandi Devi expedition. The book's central and unforgettable character, Binder, is one of the finest creations in comic literature.