In this revised edition of the great classic, the author expounds both the basic principles and the most complex forms of attack on the king. A study of this masterpiece will add power and brilliance to any chess enthusiast's play. (5 3/4' X 8 1/4', 352 pages, illustrations, index)

    But they weren’t there to protest. They were there to watch the World Chess Championship between Norway's Magnus Carlsen and Russia's Sergey Karjakin—what by the time it was over would be front-page news and thought by many the greatest finish in chess history. The story lines were riveting. The championship hadn’t been hosted in New York City, the de facto world capital of the sport, in more than two decades. With both Carlsen and Karjakin just 25 years old, the tournament organizers were billing it as a battle of the millennials—the first time the championship had been waged among the generation that grew up playing chess primarily against computers. And perhaps most intriguing were all the geopolitical connections to the match. Originally from Crimea, Karjakin had recently repatriated to Russia under the direct assistance of Putin. Carlsen, meanwhile, had expressed admiration for Donald Trump, and his first move of the tournament he played with a smirk what's called a Trompowsky Attack. Then there was the Russian leader of the World Chess Federation being barred from attending due to US sanctions, and chess fanatic and Trump adviser Peter Thiel being called on to make the honorary first move in sudden death. That the tournament required sudden death was a shock. Oddsmakers had given Carlsen, the defending champion, an 80% chance of winning. It would take everything he had to retain his title. In doing so, he would firmly make his case to be considered the greatest player chess has ever seen. Author Brin-Jonathan Butler was granted unique access to the two-and-half-week tournament and watched every move. In The Grandmaster, he aims to do for Magnus Carlsen what Norman Mailer did for Muhammed Ali in The Fight, John McPhee did for Arthur Ashe in Levels of the Game, and David Foster Wallace did for Roger Federer in his famous New York Times Magazine profile. Butler captures one of the world’s greatest sportsmen at the height of their powers, and attempts to decipher the secret to that greatness.

    Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.

    The third edition, revised and enlarged - now over 400 pages - covers all the most important concepts required for endgame mastery."I am sure that those who study this work carefully will not only play the endgame better, but overall, their play will improve. One of the secrets of the Russian chess school is now before you, dear reader!” - From the Foreword to the First Edition by Grandmaster Artur Yusupov"Going through this book will certainly improve your endgame knowledge, but just as important, it will also greatly improve your ability to calculate variations, What really impresses me is the deep level of analysis in the book, All I can say is: This is a great book. I hope it will bring you as much pleasure as it has me.” - From the Preface to the First Edition by International Grandmaster Jacob Aagaard Here's what they had to say about the First Edition: "Dvoretsky's Endgame Manual ... may well be the chess book of the year... [It] comes close to an ultimate one-volume manual on the endgame.” - Lubomir Kavalek in his chess column of December 1, 2003 in the Washington Post."Dvoretsky's Endgame Manual is quite simply a masterpiece of research and insight. It is a tremendous contribution to endgame literature, certainly the most important one in many years, and destined to be a classic of the literature (if it isn't already one). The famous trainer Mark Dvoretsky has put together a vast number of examples that he has not only collected, but analysed and tested with some of the world's strongest players. This is a particularly important book from the standpoint of clarifying, correcting, and extending the theory of endings. Most of all, Dvoretsky's analysis is staggering in its depth and accuracy.” - John Watson, reviewing DEM at The Week In Chess2003 Book of the Year - JeremySilman.com2003 Book of the Year - Seagaard Chess Reviews: "This is an extraordinary good chess book. To call this the best book on endgames ever written seems to be an opinion shared by almost all reviewers and commentators. And I must say that I am not to disagree." - Erik Sobjerg

    

    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

    Those who hunt Rabbits are rarely able to rope in Elephants. Many organizations, even those that may have a brilliant start, falter in their attempts to achieve transformational growth in their later phases. In The Elephant Catchers, Subroto Bagchi distils his years of on-the-ground learning to explore why this happens and what such organizations and their people must do to climb to the next level and beyond. Through a combination of engaging anecdotes from his experiences as co-founder and subsequently Chairman of Mindtree Ltd and insightful stories from our everyday world, Bagchi demonstrates a crucial point: Organizations with real ambition to get to the top need to embrace the idea of scale and then ensure that it systematically pervades every aspect of its functioning. In doing this, he leads you to evaluate: Is your organization's infrastructure designed to evolve and ultimately mimic the simultaneity of a living organism? Are you constantly nurturing and renewing your brand identity or letting it stagnate and decay? Does your sales force have as many hunters as it has farmers or is it dominated by a grizzly who just waits for the salmon to land in its mouth? In a fiercely competitive environment, are you really stepping 'out of the box' and learning from unusual sources? Are leaders in your organization truly building capacity or merely solving problems?Practical advice on real issues, from how to deal with consultants to the question of succession, words of caution on strategy traps and M&A's and invaluable insights into a whole range of growth-related issues - The Elephant Catchers has it all. Engaging, wise and thoroughly accessible, this book is a must-read for everyone in every organization seeking breakout success.

    Deluxe print treatments create a must-have collectible for Destiny fans.Two Exclusive Lithographs - Each LE guide includes two high-quality lithographs depicting Destiny artwork produced by artists at Bungie, both enclosed in a custom linen-textured sleeve.Strategy Guide FeaturesThe Mission - Your guide to the missions, patrols, public events, and strikes within the solar system of Destiny. Reclaim hidden chests and Ghosts.The Field Manual - Learn the best ways to outfit your Guardian to suit your playstyle. Tips and strategies for creating your build and maximizing your performance in both player-vs.-player and player-vs.-environment gametypes.The Armory - Discover the hidden values associated with all types of in-game gear. Equip yourself with the best gear for your playstyle and learn how each item mod affects your weapons and armor.The Multiplayer Crucible - Tips and tactics learned on site at Bungie. Learn how to adjust your Guardian’s abilities and gear to dish out maximum carnage in multiplayer games.Bonus - Includes access to a digital version of the strategy guide!

    We are living in an age of conflict: Russia's resurgence and China's rise, global terrorism, international criminal empires, climate change and dwindling natural resources.But while the West has been playing the same old war games, the enemy has a new strategy.The rules have changed, and we are dangerously unprepared. Former paratrooper Sean McFate has been on the front lines of conflict, and seen first-hand the horrors of battle. As a Professor of Strategy, he understands the complexity of the current military situation. In this new age of war:· Plausible deniability is more potent than firepower · Russia has become a disinformation superpower, twisting the West's perception of reality· Sanctions are blunt instruments that starve only the masses, not the elite· Victory will belong to the cunning, not the strong· New types of world powers will ruleLearn how to triumph in the coming age of conflict in ten new rules. Adapt and we can prevail. Fail, and size and strength won't protect us.This is The Art of War for the 21st century.__________'Some of what he says makes more sense than much of what comes out of the Pentagon and the Ministry of Defence' Max Hastings, Sunday Times'Thought-provoking' Johnathon Evans, Former Head of MI5'Fascinating and disturbing' Economist

    The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    Cash games were rarely spread in conventional poker rooms, let alone the Internet. All of that changed when the game exploded on television. No-limit cash games started sprouting up at casinos of all types. No-limit hold em is now the most popular form of poker. Tournaments pushed it to the forefront, and a great deal of money can also be won here despite that fact, many players feel frustrated with their results. They win some money, only to lose it all on one botched hand. This book teaches you how to play and think like a professional. It shows how to size your bets, manage the pot, manipulate your opponents, know when to go all-in, and avoid the big mistake. Do you understand critical no-limit concepts like The REM Process, The Commitment Threshold, and Stack-To-Pot Ratios? If not, this is the book for you.

    He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. "The Education of an Accidental CEO" is filled with David Novak's street-smart wisdom: From his formative years...- Walking through your anxieties- Avoiding the poison of stereotypes- Staying "right-sized" - Breaking through the clutter From his years as an ad executive and chief marketing officer ...- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...- Why a gold watch can have less value than a floppy rubber chicken- Knowing when "the answers are in the building"- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ...- How to "shock the system"- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

    guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to: Ensure prospects attend your demos Discover why your demos fail to close the deal Better differentiate yourself from competitors Customize your demo to your prospects' needs Improve your demo-win rates Deal with questions and objections during the demo Expertly handle bugs and demo fails Giving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society