Art Through the Ages: A Concise History


Helen Gardner
    The story of art unfolds in its full historical, social, religious, economic, and cultural context, deepening students' understanding of art, architecture, painting, and sculpture. This Concise version features color photographs, a stunning design, and the most current research and scholarship. What's more, the ancillary package that accompanies GARDNER'S ART THROUGH THE AGES: A CONCISE HISTORY features a wealth of tools to enhance your students' experience in the course. With each new copy of the book, students receive a copy of the ArtStudy CD-ROM-an interactive electronic study aid that fully integrates with the text and includes hundreds of high-quality digital images, plus maps, quizzes, and more.

Basics of Web Design: HTML5 & CSS3


Terry Felke-Morris - 2011
    "Basics of Web Design: HTML5 and CSS3, 2e "covers the basic concepts that web designers need to develop their skills: Introductory Internet and Web concepts Creating web pages with HTML5 Configuring text, color, and page layout with Cascading Style Sheets Configuring images and multimedia on web pages Web design best practices Accessibility, usability, and search engine optimization considerations Obtaining a domain name and web host Publishing to the Web

Drawing on the Artist Within


Betty Edwards - 1986
    Profusely illustrated with hundreds of instructional drawings and the work of master artists, this book is written for people with no previous experience in art.AH-HA! I SEE IT NOW! Everyone has experienced that joyful moment when the light flashes on -- the Ah-Ha! of creativity.Creativity. It is the force that drives problem-solving, informs effective decision-making and opens new frontiers for ambition and intelligence. Those who succeed have learned to harness their creative power by keeping that light bulb turned on.Now, Betty Edwards, author of Drawing on the Right Side of the Brain, the million-copy best-seller that proved all people can draw well just as they can read well, has decoded the secrets of the creative process to help you tap your full creative potential and apply that power to everyday problems. How does Betty Edwards do this? Through the power of drawing -- power you can harness to see problems in new ways.You will learn how the creative process progresses from stage to stage and how to move your own problem-solving through these key steps: * First insight* Saturation* Incubation* Illumination (the Ah-Ha!)* VerificationThrough simple step-by-step exercises that require no special artistic abilities, Betty Edwards will teach you how to take a new point of view, how to look at things from a different perspective, how to see the forest and the trees, in short, how to bring your visual, perceptual brainpower to bear on creative problem-solving.

100 Things Every Designer Needs to Know about People


Susan M. Weinschenk - 2011
    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts


Leonard Koren - 1989
    Now released with a fresh new cover, its more than a thousand line drawings illustrate effective design devices, type treatments, spatial solutions, and pictorial presentations, allowing examination and comparison of various options in no time. The Graphic Design Cookbook can be opened to virtually any page for instant access to great ideas. As a catalyst for cooking up endless new design recipes, this classic goes on inspiring one generation of designers to the next.

Fingerprint: The Art of Using Hand-Made Elements in Graphic Design


Chen Design Associates - 2006
    Our infatuation with—and the backlash against—technology is over. Today's best designers have learned to embrace its advantages and think beyond its limitations by combining the power of the computer with the tactile qualities of handmade elements.Inside you'll find examples of work that showcase a variety of design methods, including mixed media, illustration, letterpress, screenprinting and collage. You'll find inspiration in examples from outstanding designers and see how traditional elements can make a more powerful statement than anesthetized computer-only work. Fingerprint also includes insightful essays on the power of the handmade by Debbie Millman, Jean Orlebeke, Jim Sherraden, Martin Venezky and Ross Macdonald.The projects in this book are beautiful, technical, simple, layered and powerful. Each project communicates its intended message with eloquence.You can be part of this exciting design revolution. Leave your own fingerprint on the world by exploring the fusion of the digital with the hand-wrought.

Visual Literacy: A Conceptual Approach to Graphic Problem Solving


Judith Wilde - 1991
    Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors' students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem's underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type


Alex W. White - 2002
    The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

Freehand Drawing and Discovery: Urban Sketching and Concept Drawing for Designers


James Richards - 2013
    Taking a "both/and" approach, this book provides step-by-step guidance on drawing tools and techniques and offers practical suggestions on how to use these skills in conjunction with digital tools on real-world projects. Illustrated with nearly 300 full color drawings, the book includes a series of video demonstrations that reinforces the sketching techniques.

Sketching: Drawing Techniques for Product Designers


Koos Eissen - 2008
    It goes without saying that the book is suited for the classroom, but every design studio will also find this manual an asset, because in spite of the ascendancy of the computer, hand-drawn sketches are still a very much used.

Symbol


Angus Hyland - 2011
    Each category includes a short introduction, with expanded captions providing information on who the symbol was designed for, who designed it, when, and where appropriate, what the symbol stands for. These sections are interspersed with short case studies on both classic examples of symbols still in use, and exceptional examples of recently designed symbols.

Meggs' History of Graphic Design


Philip B. Meggs - 1983
    Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Cartoon Modern: Style and Design in Fifties Animation


Amid Amidi - 2006
    Amid Amidi, of the influential Animation Blast magazine and CartoonBrew blog, charts the evolution of the modern style in animation, which largely discarded the "lifelike" aesthetic for a more graphic and often abstract approach. Abundantly found in commercials, industrial and educational films, fair and expo infotainment, and more, this quickly popular cartoon modernism shared much with the painting and graphic design movements of the era. Showcasing hundreds of rare and forgotten sketches, model boards, cels, and film stills, Cartoon Modern is a thoroughly researched, eye-popping, and delightful account of a vital decade of animation design.

Stop Stealing Sheep & Find Out How Type Works


Erik Spiekermann - 1993
    It draws in the reader with its design and layout, making use of more than 200 illustrations and photographs. It explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. It also includes chapters on Web typography and other forms of online text display.

Anatomy of a Typeface


Alexander S. Lawson - 1990
    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.