Design Is How It Works: How the Smartest Companies Turn Products into Icons


Jay Greene - 2010
    Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

How to Be Creative


Hugh MacLeod - 2009
    The book will be divided into 30+ Pearls of Wisdom (based on the original manifesto and wildly successful Web phenomenon, "How to Be Creative"), and will be laced throughout with the author's witty, smart single-frame cartoons.

Brunelleschi's Dome: How a Renaissance Genius Reinvented Architecture


Ross King - 2000
    Not a master mason or carpenter, Filippo Brunelleschi was a goldsmith and clock maker. Over twenty-eight years, he would dedicate himself to solving puzzles of the dome's construction. In the process, he did nothing less than reinvent the field of architecture. He engineered the perfect placement of brick and stone (some among the most renowned machines of the Renaissance) to carry an estimated seventy million pounds hundreds of feet into the air, and designed the workers' platforms and routines so carefully that only one man died during the decades of construction. This drama was played out amid plagues, wars, political feuds, and the intellectual ferments of Renaissance Florence - events Ross King weaves into a story to great effect. An American Library Association Best Book of the Year Boston Globe: "An absorbing tale." Los Angeles Times: "Ross King has a knack for explaining complicated processes in a manner that is not only lucid but downright intriguing... Fascinating."

Jeff Bezos: The Life, Lessons & Rules For Success


Influential Individuals - 2018
     In 2018 alone, his wealth as of June has grown by almost $40 billion dollars. He founded the world’s largest online retailer, and now wants to make it possible for humans to colonize space.In short, Jeff Bezos is the man.In this book we take a look at the life of Jeff Bezos. From humble beginnings in Albuquerque to present day CEO of Amazon. The book takes a look at the inspirations and influences that make Jeff Bezos the man he is today, and his approach towards life that has ensured the success he is now known for. The aim of this book is to not only give you a glimpse into the life of the world’s richest man, but to also inspire and teach you some of the success principles that have guided Jeff Bezos so far.Ready to learn from the richest man ever? Let’s dive in. *INCLUDING* 18 Little known facts  & 10 Success Principles to live by Don't wait, grab your copy today!

Frank Lloyd Wright: The Houses


Alan Hess - 2005
    In particular, his residential work has been the subject of continuing interest and controversy. Wright's Fallingwater (1935), the seminal masterpiece perched over a waterfall deep in the Pennsylvania highlands, is perhaps the best-known private house in the history of the world. In fact, Wright's houses-from his Prairie style Robie House (1906) in Chicago, to the Storer (1923) and Freeman (1923) houses in Los Angeles, and Taliesen West (1937) in the Arizona desert-are all touchstones of modern architecture. For the first time, all 289 extant houses are shown here in exquisite color photographs. Along with Weintraub's stunning photos and a selection of floor plans and archival images, the book includes text and essays by several leading Wright scholars. Frank Lloyd Wright: The Houses is an event of great importance and a major contribution to the literature on this titan of modern architecture.

Why We Build


Rowan Moore - 2012
    Taking as his starting point dramatic examples such as the High Line in New York City and the outrageous island experiment of Dubai, Moore then reaches far and wide: back in time to explore the Covent Garden brothels of eighteenth-century London and the fetishistic minimalism of Adolf Loos; across the world to assess a software magnate's grandiose mansion in Atlanta and Daniel Libeskind's failed design for the World Trade Center site; and finally to the deeply naturalistic work of Lina Bo Bardi, whom he celebrates as the most underrated architect of the modern era.Just published in the UK, Why We Build is already being hailed as a vibrant new classic:"Moore's writing is lively and engaging, his language straightforward, his case studies unpredictable and instructive. . . . Moore certainly knows how to make these sacred monsters come alive on the page."-The Evening Standard (London)"Mischievous . . . [Moore] has a lot to offer those who like verbal flexibility and thought-provoking aphorisms. . . . Elegant and witty, with a sometimes eighteenth-century sensuality, this is a hard-hitting book with great panache." -The Daily Telegraph"Elegantly written. . . . What Moore explores with insight and wit [is] the DESIRE to build. The emotions carrying it. The drive for beauty, monumentality, display, a kind of immortality." -The New Humanist"[A] fresh analytic approach [that is] engaging, outrageous, wise, very probably true and rather important ." -Country LifeReaders will never look at architecture the same way again.

Basics of Indian Stock Market: Learn Markets From Scratch (Financial Education Book 1)


ANGSHUMAN ADHIKARI - 2018
    This book is written in a simple manner for readers to understand the various terminologies and working process of the financial markets. If you are looking to understand and enter the stock markets but don't know from where to start, then this book is for you. The basic concepts are same for Indian and overseas markets so it will help you understanding both. It will help you as a reference guide for investing in stock markets. Specifically it will help you in:- 1. Know basic terms and conditions of the stock market. 2. Know products and services associated with the stock market. 3. Know how to kick start in stock markets. 4. know Do's and Don'ts in Stock Markets. 5. Selecting a broker. 6. How to make your first trade. 7. Additional mental mastering technique that will help you to achieve more on markets as well in life. 8. Insight of a trader/investor who has more than 10+ years of experience in stock markets. 9. Illustrated examples for more clarity on topics.

Steve Jobs Ek Zapatlela Tantradnya (Marathi)


ATUL KAHATE ACHYUT GODBOLE - 2011
    The PCs, the i- phones, the i-pods, the tablet PCs all will be a constant reminder of the genuine and witty ways that Steve handled and fondled. He was always lost in a world of his own. He hugged the glory and the downfalls with equal aloofness. Not once were his beliefs shattered. Throughout his life, he struggled and dared to bring his dreams come true. His dreams had a silvery lining of consistency, persuasion and intention. He was unique in every way. The life threatening disease of cancer could not prevent him from working till his last breath, literally. Though stubborn and dominant by nature he stood as a magician in the field of technology. Here is a simple gesture to pay him respect and honour. A magnificent journey presented authentically.

Decoding Communication: A Complete Handbook for Effective Communication


Girish Jain
    From day-to-day conversations to professional meetings, from candid talks to consequential discussions, the book explains the nitty-gritty of impactful communication.How to make the best of this book?Go in the chronological order, comprehending each chapter in-depth, and participating in the exercises. Make a note of important points of reference. Practice and rehearse the skills that you learnt. Once you complete all the chapters, following the same method, re-visit previous chapters if required. Involve in the activities suggested and have a real-life experience on showcasing the skills that you learn.

Walt Disney Imagineering: A Behind the Dreams Look at Making More Magic Real


The Imagineers - 2010
    In this sequel to the best-selling Walt Disney Imagineering: A Behind-the-Dreams Look at Making the Magic Real, the Imagineers serve up another dose of magic with an even closer look at who they are, what they do, and how they do it, illuminating their theories and explaining the tools they use, and where and how they use them. Contained within this deluxe tome are rough drawings, conceptual models, and behind-the-scenes stories showcasing Disney's newest attractions and innovations from the inside out. There's also an exclusive peek inside the Research and Development Lab to see what new magic will soon be appearing.The Imagineers tell their own stories, as well as how they got there, what they do on a daily basis, what they show their friends in the parks, and how you can learn what it takes to become an Imagineer.Presented in a large, lavish format, this book is sure to be a must-have for every Disney collector.

Cradle to Cradle: Remaking the Way We Make Things


William McDonough - 2002
    But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective.Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled" -- really, downcycled -- into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do as well.

Language of Post-Modern Architecture 6


Charles Jencks - 1977
    The buildings of Robert Venturi and Michael Graves, among others, are featured.

Outspoken: Conversations on Church Communication


Tim SchraederPhil Cooke - 2011
    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

Visual Aid: Stuff You've Forgotten, Things You Never Thought You Knew, and Lessons You Didn't Quite Get Around to Learning


Draught Associates - 2008
    So, if you’ve passed through education and still find yourself asking “Where’s your liver?” or “What beats a full house in poker?” and are too embarrassed to ask, this book can help.Visual Aid provides the answers to the little questions in life in a simple colourful and engaging way. Included are: colour wheels, universal flags, star constellations, correct tablesettings, how reflexology works, the Italian wine regions, how to tie a knot, how to use chopsticks, sign language, morse code and many more. This eclectic collection of illustrations and diagrams will get you up to speed on life's basics, without the need for extensive reading—or even your utmost attention. In a small, handy format this accessible guide is perfect for anyone with an interest in visual stimuli or a thirst for general knowledge.

Designing Disney


John Hench - 2003
    His principles of theme park design, character design, and use of color made him a legendary figure, not only for Disney fans but also for students and aficionados of architecture, engineering, and design.Designing Disney reveals the magic behind John's great discoveries and documents his groundbreaking in several key areas: "Design Philosophy" examines the values, attitudes, aesthetics, and logic that went into the original concepts for Disney theme parks. In "The Art of the Show" and "The Art of Color," Hench reveals the essence of what makes the parks work so well. And in "The Art of Character," he lets the reader in on the how and why of the Disney characters' inherent popularity-their timeless human traits, archetypal shape and gestures that suggest these qualities graphically, and their emotional resonance in our lives.