Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers' needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users.Understanding how ITIL can help you Getting to grips with ITIL processes and the service lifecycle Implementing ITIL into your day to day work Learn key skills in planning and carrying out design and implementation projects

    Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short? Should the government be involved in such undertakings at all? "Boulevard of Broken Dreams" is the first extensive look at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. Josh Lerner, one of the foremost experts in the field, provides valuable insights into why some public initiatives work while others are hobbled by pitfalls, and he offers suggestions for how public ventures should be implemented in the future. Discussing the complex history of Silicon Valley and other pioneering centers of venture capital, Lerner uncovers the extent of government influence in prompting growth. He examines the public strategies used to advance new ventures, points to the challenges of these endeavors, and reveals the common flaws undermining far too many programs - poor design, a lack of understanding for the entrepreneurial process, and implementation problems. Lerner explains why governments cannot dictate how venture markets evolve, and why they must balance their positions as catalysts with an awareness of their limited ability to stimulate the entrepreneurial sector. As governments worldwide seek to spur economic growth in ever more aggressive ways, "Boulevard of Broken Dreams" offers an important caution. The book argues for a careful approach to government support of entrepreneurial activities, so that the mistakes of earlier efforts are not repeated.

    The mistakes people make with their money are basic, and avoidable, and unless you understand what they are, you're probably going to repeat them. What you need is someone who can shed light on the obstacles we face and show you how to avoid getting tripped up by them.Financially Stupid People Are Everywhere shows how society is rigged to take as much of your wealth as possible, and simple ways you can resist. It investigates, explains, and offers advice for all those who have fallen into debt, taken a second mortgage, been trapped by credit cards, or found themselves unable to get ahead.Discusses what you can do to stop the destructive cycle of borrowing and spending Illustrates the four major tenets of getting money right Highlights how to avoid the many ways that government, banks, and big business try to trap you with debt To secure your financial future, you must break the dangerous cycle of borrowing and spending, and learn how to guard your wealth against corporate ploys. Financially Stupid People Are Everywhere leads you down the only proven path to financial freedom.

    Sachs has been at the forefront of international problem solving. But Sachs turns his attention back home in 'The Price of Civilization,' a book that is essential reading for every American. In a forceful, impassioned, and personal voice, he offers not only a searing and incisive diagnosis of our country's economic ills but also an urgent call for Americans to restore the virtue of fairness, honesty, and foresight as the foundations of national prosperity." Inside book cover comments.

    By revealing how top investors and traders think and act Steven Sears shows the stock market to be an undulating ocean of money, with seasoned investors reading the waves others cannot.Teaching readers to think about the market in radically different ways, "The Indomitable Investor" shows how to improve returns--and, just as importantly, avoid losses--with disciplines deployed by people who almost always do exactly the opposite of what Wall Street says to do.Laying bare great fallacies, the book explains that non-professional investors wrongly think the stock market is a place to make money, which is what Wall Street wants them to try to do. "The Indomitable Investor" says otherwise and shows how Wall Street's best investors have a completely different focus.Explains the critical ideas and insights of top traders and investors in language anyone can understand and implementPacked with material rarely shared off Wall Street that is used every day by professional investorsIntroduces the 17 most important words on Wall StreetTeaches critical skills, including: How to increase returns by focusing on risk, not potential profits; how to use the stock market's historical patterns to optimize investment decisions; understanding key relationships between stocks and the economy that predict what will happen to stocks and the broader market; how to increase mutual fund returns with an easy adjustment that redirects the bulk of profits to you--not mutual fund companies, and how to analyze information like seasoned investors to move beyond "statement of the obvious" news reports that turn ordinary investors into Dumb MoneyAccessible to readers of all backgrounds, including those with a limited understanding of investing, "The Indomitable Investor" will change how investors view the stock market, Wall Street, and themselves.

     The result is thorough lambasting of the people who put Trump in place and the even more reprehensible people who have come out of the shadows since Trump's election. McMurrey takes on the whole cadre of cretinous creatures who flocked to Trump, from the right-wing nutjobs left over from the Tea Party years to the slime who admired him from playing a mogul on TV to the bottom-dwelling Republicans who just saw him as a thug and a bully who would get them what they wanted. TABLE OF CONTENTS 1. Trump, King of Assholes 2. Asshole Nation: Trump’s Natural Constituency 3. Why Trumpist Assholes are Republicans 4. Why Assholes are Comfortable in the Republican Party 5. Why Asshole Nation Adores Trump 6. Don’t Feel Bad for Trumpists 7. Beating Back Trump’s Asshole Nation 8. Even “Never-Trump” Republicans are Responsible for the Rise of Asshole Nation 9. Trump, Roy Moore, and the Rise of Scum America 10. Crush Scum America and Stop the Careening Eighteen-Wheeler of Democracy If you are disgusted by Trump and by knuckle-dragging conservatism, this book will be a pick-me-up during these dispiriting times. McMurrey speaks the language of anti-Trumpers. He recognizes that Trump mania is just the latests (and let's hope the last!) manifestation of conservatism—a worthless, unnecessary, and fear-filled ideology that promotes selfishness and anti-social attitudes. Pick up Asshole Nation for yourself and give copies to all your Trump-hating friends!

    Look out below as the rest become reality." Jim Puplava, host, financialsense.com ____________ A year after Conquer the Crash published, stock markets around the world fell precipitously. The rebound of the last six months has convinced some that we are leaving the bear market behind and entering a bull market and economic boom. In this expanded and updated Second Edition of the New York Times bestseller, Prechter returns to provide answers as to what lies ahead. He provides updated economic and market analysis, shows you how to take steps to protect, survive, and prosper and asks, contrary to what most market analysts believe, whether the depression is truly at an end? The expanded and updated edition includes a new 50 page supplement plus current Safety Sources. Written by a leading expert on investing in bear markets, this book is a timely and insightful guide for anyone looking to protect and make money in today's financial markets.Praise for the first edition:..".I am saying that this is 'must reading' for anyone who has even the slightest interest in the stock market and his or her own investing." Richard Russel, Dow Theory Letters"Prechter's understanding of technical, contrary and economic analysis is exceptional" Lawrence G. MacMillan, The Option Strategist"All investors imbued with the idea that stocks should be bought and held forever should read this book." Charlie Minter and Marty Weiner, Comstock Partners, Inc."Conquer the Crash provides disciplined investors with a map, compass and survival guide. Don't leave home without it." Henry Van der Eb, The P.Q. Wall Forecast"A compelling exposition of how both the mechanics and the psychology of the business cycle can be encapsulated in market analysis." Sean Corrigan, Capital-Insight.com"Prechter knows the facts like few others. Read this forceful argument carefully. It can save you from financial loss." James R. Cook, President, Investment Rarities..".required reading for anyone who wants to enhance his or her prospects for the years ahead." Timothy Bost, Editor, Financial Cycles

    There are any number of management books which provide theories and techniques on how to become rich and successful. All of them advise us to chase Lakshmi, the goddess of wealth, in order to make her our own. But the Indian approach to prosperity and fulfilment warns against the relentless pursuit of the goddess, writes noted thinker and mythologist Devdutt Pattanaik, as it will result in conflict. Rather, we have to give in order to get, we have to satisfy the hunger of others in order to satisfy our own. If we learn and practise this fundamental truth, Lakshmi will enter our homes and our lives.Derived from his acclaimed bestseller Business Sutra, this book is filled with lessons and insights into management, business and the creation of wealth and success.

    By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.This book reveals the secrets, techniques, and tips of top earners. You'll learn:Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C's of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You'll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

    The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

    Now the fifth edition of this classic updates the application of the Graham and Dodd valuation approach for today's greatly changed investment environment.

    Over three decades, he learned to bank consistent profits as he built an impressive real estate mini-empire. "Building Wealth One House at a Time "reveals how virtually anyone can accumulate one million dollars worth of houses debtfree and earn a steady cash flow for life.Unique in that it focuses on buying houses in good-quality neighborhoods, Schaub's nine-step program includes: Renting to long-term tenants, with financial incentives to pay on time Avoiding the temptation of bigger deals, which invariably include bigger problems A 10-year plan to pay off debt and own houses free and clear

    From his audacious attempt to corner the gold market in 1869 to his battle for control of the geographically crucial Erie Railroad, Fisk was a flamboyant exemplar of a new financial era marked by volatile fortunes and unprecedented greed and corruption. But it was his scandalously open affair with a showgirl named Josie Mansfield that ultimately led to his demise. In this riveting short history—the first in his American Portraits series—H. W. Brands traces Fisk’s extraordinary downfall, bringing to life New York’s Gilded Age and some of its legendary players, including Boss William Tweed, Cornelius Vanderbilt, and the railroad tycoon Jay Gould.

    was a young MBA rising quickly through the finance ranks at the nation’s second largest telecom company. With a beautiful wife, two kids and a promising career, he epitomized the American dream. Pavlo’s life took a dark turn when he became a willing participant in the company’s efforts to hide from investors and potential acquirers a mountain of bad debt run up by mobsters and other unsavory customers. Encouraged by higher-ups, Pavlo became accomplished at accounting gimmickry. Then the jaded young executive consorted with a colorful scam artist and others to use some of the same ploys he’d devised for his employer to enrich himself at its expense. A ruse born of disillusionment and greed turned into a nightmare for Pavlo after he was caught and forced to choose--rat on his buddies or spend decades rotting in prison. His crimes ultimately cost Pavlo his freedom, family, reputation and self-respect. Only later did he recognize that his original sins were part and parcel of the corruption that led to an historic collapse for his company, his industry and of public confidence in corporate America. With humor and raw honesty, Pavlo and award-winning Forbes senior editor Neil Weinberg use this compelling personal story to portray in intimate detail the pressures millions of white-collar workers face every day.