Inspirational and poetic, this book will not only spark readers’ creative energies, but also reawaken your passion for life.In 2005, as a husband, father, and corporate employee — Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.Then, one day, he found himself staying at the Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons—lessons too easily forgotten in the blur of everyday existence. 25 Lessons has been the #1 best selling photo essay on amazon.com for 2010 and 2011. Printed paperback and hard cover versions with photos are also available here on amazon.PRAISE FOR LORENZO AND 25 LESSONS“In many of my conversations on great photographers, I frequently mention Lorenzo’s work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo’s rapid growth as a leading photographer of our time.”Jim Van Meter, Rochester, NY, USA“Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo’s 25 Lessons are…as seminal as Ansel’s dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can’t imagine anyone not being so.”Barry Shapiro, Los Angeles, CA, USA“Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer...” Brenda George, Adelaide, AustraliaABOUT THE PHOTOGRAPHER, AUTHOR & JOURNALISTLorenzo is a best-selling author, a writer and an award-winning street photographer.He has written numerous books, interviews and articles about fine art and photography for En Foco, Nueva Luz, Rain Tiger and the Examiner. Throughout most of 2010, his book, 25 Lessons I’ve Learned about photography Life! has been the #1 Best Selling Photo Essay and Artist & Photography Biography on Amazon.com. Paul Giguere, guru for the popular podcast thoughts on photography, considers 25 Lessons one of the "classic" essays on photography. In October of 2010, he served as the NYC photography adviser for the recently launched Microsoft foursquare photography app. In 2008, he was chosen to be the HP Be Brilliant Featured Artist.Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 350 other blogs, websites, and print publications. He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for New York Times Magazine.His work is represented worldwide by Getty Images.

    This completely updated bestseller was also written with photographers in mind. Author Martin Evening describes features in Lightroom 4 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows firsthand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing valued feedback to Adobe. As a result, Martin knows the software inside and out, from image selection to image editing to image management. In this book you’ll learn how to:• Work efficiently with images shot in the raw or JPEG format • Import photographs with ease and sort them according to your workflow• Create and manage a personal image library• Apply tonal adjustments to multiple images quickly• Integrate Lightroom with Adobe Photoshop• Export images for print or Web as digital contact sheets or personal portfolios• Make the most of new features in Lightroom 4, such as the Camera Raw Process 2012 Basic panel tone controlsPhotographers will find Lightroom 4–and The Adobe Photoshop Lightroom 4 Book–indispensable tools in their digital darkrooms.This book’s companion site, www.thelightroombook.com, offers video tutorials, articles, sample images, and updates from author Martin Evening.“With Martin’s expert guidance, you’ll soon find that you have precisely the tools you need to turn your concentration back where it belongs–on making better pictures!”–George Jardine, digital photography consultant “As a photographer himself, Martin Evening knows what tools photographers need to realize their creative vision. In this book, he shows not only how Adobe Photoshop Lightroom works but also why it will become an essential part of any photographer’s workflow.”–Greg Gorman, photographer

    But he is also much more than that—he is a mentor, teacher, and trailblazer to many photographers, and a hero to those who feel Jay’s teaching has changed the way they see and create their own photography. He is a living legend whose work is studied around the world, and whose teaching style and presentation garner standing ovations and critical acclaim every time he takes the stage. In his first educational book, Light, Gesture, and Color, Jay put his amazing insights and learning moments from a lifetime behind the lens into a book that communicated the three most important aspects of street photography: light, gesture, and color. Here, in It’s Not About the F-Stop, Jay continues and builds on that success to take take you beyond the buttons and dials on your camera to continue to teach you how to “see” like a photographer, and how to capture the world around you in a way that delights, intrigues, and challenges the viewer. Each page unveils something new and challenges you to rethink everything you know about the bigger picture of photography. This isn’t a book about f-stops or ISOs. It’s about seeing. And there is nobody that communicates this, visually or through the written word, like Jay Maisel.

    Bayles now turns that same attention to his native West.When European Americans “discovered” the American West, they fell in love with the resplendent landscape. The love affair and its congenital flaws persists to this day.Bayles writes: “. . . the question is why my people bungled our occupation of the West so badly when no one really wanted to, when there was every chance to get it right, when voices of caution were constantly raised, when what needed to be done was frequently obvious, and when, occasionally, we did get it right (think: National Parks).”Notes on a Shared Landscape engages the issues that make the West the West—widely ranging over the autobiographical and the cultural, the ecological and the epistemological, the cow and the potato. This is an intensely personal book, and though the Western library is huge, there is not another book like it. Much of the text unfolds in Yellowstone, where Bayles writes:In the Lamar valley of the Yellowstone, beaver gnaw the trunks of cottonwoods, elk browse their leaves. The shadows are long, even in summer. Even so, it is just another place. In it, just as elsewhere, we see the marks of our own hands faintly because we don’t have to know very much about the land we live in, because we are equally a part of and apart from nature, and because there is hardly any moment when humans are more delusional than when self recognition is required.

    Up-to-the-minute coverage now includes digital assetmanagement; metadata standards; the role ofInternet, FTP, and e-mail technologies; the impactof media consolidation on assignment and stock photography;and much more. This indispensable guidecovers the full range of business and legal questionsthat photographers might have, with comprehensiveadvice from the ASMP, the foremost authorityin the field. In eleven in-depth chapters, morethan two dozen industry experts explore pricingand negotiating, ethics, rights in traditional andelectronic media, publishing, and much more. Businessand legal forms, checklists, and an extensivecross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf.• Covers all of today's most urgent issues in photography• Contributions from more than two dozenexperts, all professional photographers• 60,000 copies sold!

    You must first approach the subject with the proper sense of perception, with the ability to visualize the finished print before you commit a scene to pixels, but still be flexible and spontaneous. Master Fine Art photographer Vincent Versace has spent his career learning and teaching the art of perception and how to translate it into stunning images. In Welcome to Oz,  he delves into what it means to approach digital photography cinematically, to use your perception, your camera, and Photoshop to capture the movement of life in a still image. Features: Adapt your workflow to the image so you always know how best to use your tools Turn a seemingly impossible photographic scenario into a successful image Practice “image harvesting” to combine the best parts of  many captures to create an optimum final result Create black and white prints that have the look, feel and “richness” of traditional silver prints without ever leaving the RGB color space 224 pages.

    This survey features more than 400 works from the Polaroid Collection along with essays by Hitchcock, who illuminates the beginnings and history of the Polaroid Corporation.

    The reality is that film has never gone away, and in recent years has experienced a surging, renewed popularity-sometimes simply for its retro, analog status, but mostly for film's ability to create a look and feel that many believe digital can still not achieve. If anyone can attest to this, it's Utah photographer Jonathan Canlas, who exclusively shoots with film, and has both an extremely successful wedding photography business as well as a series of popular workshops held numerous times per year around the world. In "Film Is Not Dead: A Digital Photographer's Guide to Shooting Film, " Canlas teams up with co-author Kristen Kalp to open the doors for anyone who wants to begin-or return to-shooting film. Casual, irreverent, fun, inspiring, and beautiful, this unique 10x8 hardcover book teaches the reader the basics of film, cameras, and shooting in this medium. Whether it's discussing the different tone and color characteristics of different films (Kodak, Fuji, etc.), how to load a medium-format camera back, how to create proper exposures, how and where to get film processed, or how Jonathan uses fun, plastic cameras like the Holga in his commercial and personal work, "Film Is Not Dead "appeals to anyone who is searching to finally begin creating that film look, but until now hasn't known where to start.

    Against a backdrop of more than 250 photographs of nature, wildlife, and landscapes, they share insights and advice about what works and what doesn’t, and how small changes can take an image from ordinary to extraordinary. Throughout, all-new tips from digital imaging expert Tim Grey show readers how to make the most of digital technology, whether by choosing the right color space, understanding sensor size, or removing distracting elements in post-processing. The result is an invaluable collection of expert advice updated for the modern age.

    An indispensable and handy resource for anyone who wants to take better pictures in Yosemite and elsewhere.

    As a landscape photographer you will find great subjects everywhere. Despite this, taking great landscape photos is more of a challenge. In fact landscape photography is one of the most difficult genres in photography to get right.This book discuss the basics and what you can do to improve as a landscape photographer. This is a beginners guide but intermediate landscape photographers will also find useful information in the book.Correct exposure and sharp images are the two biggest struggles for landscape photographers. The book covers both topics. Topics covered in the book:What to look for when buying a camera for landscape photographyLearn basic camera settings and understand exposureDifferent lenses and how focal length impact on your landscape imagesThe importance of light and time in landscape photographyHow to compose striking landscape photosHow to choose you image editing softwareImplement the tactics discussed in the book and you will immediately improve your landscape photography. Get started now!

    PHOTOGRAPHING THE WORLD AROUND YOU, is about learning to see and about using your camera to record and interpret what you see where ever you are.

    But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: ·        Use your unique skills and talents to carve out a niche all your own. ·        Avoid the mistakes most photographers make.·        Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."—Scott Bourne, publisher and host of Photofocus.com  "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”—Amit Gupta, founder of Photojojo.com“This book is worth its weight in gold.”—Gary Fong, photographer, author, and creator of the Lightsphere“The best resource for today’s photographer—BAR NONE!”—Scott Sheppard, host of “Inside Digital Photography”

    Here's your chance to learn exactly how to create the look that everybody's after. This is bankable stuff! If you're not adding headshots to what you offer as a photographer, you're leaving a lot of money on the table. Peter knows first-hand the secrets to not only lighting your headshots like a pro (there's a whole chapter on that alone), but in this book he reveals, in the very same fashion that made him a famous name with photographers everywhere, how he gets authentic expressions and incredibly flattering positioning that will make your clients look better than they ever have in any photo--period! It's all here: he shows you his positioning techniques, his secrets for getting genuine smiles and images that look so natural you won't believe they're posed (but of course, they are), and you'll learn the very same techniques that Peter uses to create amazing headshots for everyone from execs at top Fortune 500 companies, to Silicon Valley startups, to actors and public figures who know all too well how important a great-looking headshot really is. Peter doesn't hold anything back. He reveals all his tricks of the trade, from his trademark lighting look, to how to create good-looking backgrounds on location, to positioning tricks you won't hear anywhere else, and it's all written in Peter's fun, quirky, inspiring style that lets you know, right from the beginning, you can do this, and you can do this big! These are the techniques that Peter has crafted from years in front of the lens, as a model for top brands like Abercrombie & Fitch and Guess, and years behind the lens, giving him an insight few photographers will ever possess, and he's willing to share every bit of it--every trick, every technique, and every nuance--in this book that will pay for itself at your very next shoot. Yes, it's that good.

    His two previous books, "Picture Perfect Practice" and "Picture Perfect Posing," shattered the mold of instructional photography books as they empowered readers to advance their composition and posing skills. "Picture Perfect Lighting," the third book in the "Picture Perfect" series, brings that same spirit and approach to teaching lighting. With it, Roberto empowers photographers to embrace lighting as a source of creativity and expression in service of their vision for the image. In "Picture Perfect Lighting," Roberto has created a truly original system for understanding and controlling light in photography. After discussing the universal nature of light, Roberto introduces the five key behaviors of light, which are essential to understand in order to improve your knowledge of light. With those behaviors established, Roberto introduces his concept of circumstantial light, an ingenious way of examining and breaking down the light around you in any given situation. Providing a detailed analysis of circumstantial light, Roberto develops the top ten circumstantial light elements you need to know in order to fully harness the power of the light around you to create an image that is true to your vision. But how will you know if the circumstantial light is enough? The final piece of the "Picture Perfect Lighting" system is Roberto s lighting benchmark test, a brilliant method for determining the quality of the light in any given situation. It is with the lighting benchmark test that you will determine if and when you need to use helper light, the light that is needed or manipulated in order to help the circumstantial light so that your vision comes to life. Helper light is created with diffusers, reflectors, flashes, strobes, and light modifiers. "Picture Perfect Lighting" covers all of this in depth. Don t limit yourself to using only one kind of light, and don t depend on Photoshop actions and plug-ins to create the wow factor in your images. That is the job of light. With "Picture Perfect Lighting" by your side, you will learn to master light. With that mastery, you will finally have the ability to create that true wow factor in camera and in your photographs."