Corporate Communication: A Guide to Theory and Practice


Joep P. Cornelissen - 2008
    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

The News About the News: American Journalism in Peril


Leonard Downie Jr. - 2002
    Good journalism builds communities, arms citizens with important information, and serves as a public watchdog for civic, national, and global issues. But what happens when the news turns its back on its public role? Leonard Downie Jr., executive editor of The Washington Post, and Robert G. Kaiser, associate editor and senior correspondent, report on a growing crisis in American journalism. From the corporatization that leads media moguls to slash content for profit, to newsrooms that ignore global crises to report on personal entertainment, these veteran journalists chronicle an erosion of independent, relevant journalism. In the process, they make clear why incorruptible reporting is crucial to American society. Rooted in interviews and first-hand accounts, the authors take us inside the politically charged world of one of America’s powerful institutions, the media.

Notorious: The Immortal Legend of the Kray Twins


John George Pearson - 2010
    After they were jailed in 1969 for thirty years for murder, Pearson's biography The Profession of Violence enjoyed a cult following among the young and was said to be the most popular book in H.M.'s prisons, after the Bible. Ron died in 1995. Reg followed him five years later, and both of their funerals drew crowds on a scale unknown for film stars, let alone for two departed murderers. Since then, far from fading with their death, public fascination with the twins has never flagged. Their clothes and memorabilia are sold at auction like religious relics. Ron's childlike prison paintings fetch more money than those of many well-known artists. And people still refer to them like popular celebrities. Why? This is the question Pearson asked himself, and over the past three years he has been re-examining their history, unearthing much previously unknown material, and has come to some fascinating conclusions. The Immortal Murderers reveals new facts about the Krays' tortured relationship as identical twins; a relationship which helped predestine them to a life of crime; a relationship that made them utterly unlike any other major criminals. Pearson has discovered two new and unsuspected murders, along with fresh light on the killings of George Cornell and Jack 'the Hat' McVitie. There are facts about the twins' obsession with publicity, and how far this made them 'actor criminals' murdering for notoriety. Most riveting of all are the chapters which reveal how Ron Kray caused a major sexual scandal in which a prime minister, together with other leading politicians, condoned the most outrageous establishment cover-up in British politics since the war. The Immortal Murderers contains many more surprises, but the one thing that emerges is that the Kray twins were not only stranger but also far more important than anyone ever suspected. Fascination with them will forever remain; they will never lose their role as the immortal murderers.

Your Career in Animation: How to Survive and Thrive


David B. Levy - 2006
    Here’s an insider’s guide to getting into that industry, staying there, and getting ahead. Author David B. Levy has interviewed the top pros in animation, including Steven Hillenburg, creator of SpongeBob SquarePants; Al Brodax, producer of Yellow Submarine; Teddy Newton, character designer on The Incredibles; Linda Simensky, senior director of PBS Kids; John R. Dilworth, creator of Courage the Cowardly Dog; and dozens of others to get their insights on creating a portfolio or reel, meeting animators, networking, and making the leap from working for others to pitching and selling. A resource section lists animation schools, film festivals, studios, Web sites, and publications to get budding animators off to an animated start.

Do Better Work: Finding Clarity, Camaraderie, and Progress in Work and Life


Max Yoder - 2019
     Share before you’re ready. Get more agreements. Have difficult conversations. These are a few of the practical but profound ideas Lessonly CEO Max Yoder shares in Do Better Work. No matter your rank or role, if you want to see more understanding, accountability, and progress on your team, these stories and examples are for you. Praise for Do Better Work: “Devastatingly effective, and a must-read for business leaders with a soul. Do Better Work is the modern manual for how to align company success and personal growth.” Jay Baer, New York Times bestselling author of Youtility and co-author of Talk Triggers “The best books pop lightbulbs over our heads that feel so obvious we wonder why we didn't realize them all along. This book does that. An essential read for any 21st-century leader." Coco Brown, CEO and founder of The Athena Alliance “Our world needs a style of leadership that puts people at the center, and I can think of no better guide than the lessons contained in this book.” Scott Dorsey, former CEO of ExactTarget/Salesforce Marketing Cloud “Practical advice with a soul and a deep understanding of how humans connect and work together.” Nataly Kogan, founder of Happier @ Work and author of Happier Now

Fox Nation vs. Reality: The Fox News Cult of Ignorance


Mark Howard - 2012
    Its Internet community web site, Fox Nation, serves as the online gathering place for Fox viewers to absorb and spread the aggregated disinformation and conspiracy theories hatched by Fox News.Two years ago the first volume of Fox Nation vs. Reality was published revealing an Internet operation that was dedicated to fiercely partisan, right-wing distortions of the truth. Its mission was, and remains, to construct a safe haven for the broader Fox News community to reinforce their preferred fantasies and unfounded preconceptions. Since then Fox Nation has evolved into an even more sheltered environment that has taken on many characteristics of culthood. It is a pattern they adopted from their parent, Fox News, where the slogan “fair and balanced” was an implicit condemnation of all other news sources as being neither. Recognizing that the prime directive of a cult is to convince your followers that your version of reality is the only true version and that all others are agents of deception, Fox segregated their disciples to prevent them from being contaminated by impure thoughts, otherwise known as facts.In Fox Nation vs. Reality you will find a compilation of articles originally published on the media analysis web site News Corpse. They provide an eye-opening look into the lengths that committed propagandists will go in order to fabricate an alternative political reality. And remember that Fox Nation is not some remote outpost on the Internet Superhighway. It is an integral part of Fox News whose executives are wholly responsible for the stain it produces on journalism.

Strategic Marketing


David W. Cravens - 1982
    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Slash


Paul Stenning - 2007
    This work tells the story of this one-off guitarist who came to prominence through the debauchery and stellar chart success of the American west coast's Guns N' Roses. Full description

The Escape Manifesto: Quit Your Corporate Job. Do Something Different!


Escape the City - 2013
    BE BRAVE AND START SOMETHING YOU LOVE.Does this sound familiar... You tick all the right boxes; school, university, corporate career. You have a sensible profession, a fancy job title, proud parents, decent salary, pricey holidays…but there’s a nagging feeling that something isn’t quite right? A realisation that you’re not completely fulfilled? Surely you should be as happy as Larry – are you being ungrateful? HELL NO. You want a different life – no spreadsheets, no commute, no late nights at the office. But if not that…then what? That is exactly what Escape The City are here to do – show you what other options are open to you.Escape The City is a community based website built around a simple concept: there is more to life than doing unfulfilling work in big corporate companies. The online platform is designed to help corporate professionals find exciting jobs, start their own businesses, and go on big adventures. The Escape Manifesto is here to support, inspire and encourage us all to make big and brave transitions in our lives.• Examines the reasons why so many people are unsatisfied with the corporate world• Explores the alternatives and the common barriers to achieving your dreams• Advice and support for making the transition to something new and developing a strategy for work and life• Contains tons of real-life examples of people who have made the leap

Work-from-Home Hacks: 500+ Easy Ways to Get Organized, Stay Productive, and Maintain a Work-Life Balance While Working from Home!


Aja Frost - 2020
    From the easy (non)commute to your computer to the extra time you can spend with your family and pets to the benefits of customizing your environment to your own personal needs, many are continuing to enjoy the work-from-home lifestyle. But it also comes with its challenges. How do you avoid distractions around your home? How can you remain as productive as you are in the office? That’s where Work-from-Home Hacks comes in to help! With over 500 quick and easy solutions you can implement in your daily life, you’ll find yourself staying more productive, organized, and happier than ever. You’ll learn useful tips like: -Create a designated workspace at home -Figure out what background noise works best for you -Use a different internet browser for work -Change your clothes before you start work -And so much more! So whether you’re adjusting to a new, permanent work-from-home schedule, are looking to make some changes to a long-standing remote work routine, or just need some advice for the occasional WFH days, this book is here to help you stay as productive as possible so you can maintain a healthy work/life balance and make the most of your days outside of the office!

Live Lead Learn: My Stories of Life and Leadership


Gail Kelly - 2017
    The first female CEO of one of Australia's big four banks, listed by Forbes in 2010 as the 8th most powerful woman in the world, and mother of four (including triplets), Gail is celebrated as one of our finest, most innovative thinkers on leadership and workplace culture.In these personal, practical chapters, Gail Kelly shares what she's learned over her remarkable career, drawing from her personal and professional life. As a leader, she argues passionately for the importance of putting people and customers at the heart of a business; of leading with courage and generosity of spirit; and of resilience. Some of those lessons were learnt at times of high pressure, and Gail takes us into her thinking as she led Westpac through the global financial crisis and the merger with St. George.But Gail's voice speaks to each of us, whatever our role in life. She explores the absolute importance of loving what you do; learning to learn; backing yourself; and most importantly, placing your family above all things.At the heart of Gail's refreshing, authentic, integrated approach is how both individuals and companies thrive when they openly address the meaning of what they do, and understand the need to live a whole life. Live, Lead, Learn is the inspiring story of one of the world's most prominent business people, who started as a Latin teacher and became mother of four and CEO of Westpac - and everything she has learned along the way.

Chief Of Staff: The Strategic Partner Who Will Revolutionize Your Organization


Tyler Parris - 2015
    Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.

Pocket Guide to APA Style


Robert Perrin - 2006
    In addition to step-by-step coverage of documentation, the book includes an overview of the research-writing process entitled "Writing Scholarly Papers" and three useful appendices. Thorough and practical, this convenient reference guide is also less expensive and easier for undergraduates to use than the APA Manual. The Second Edition features expanded coverage of electronic sources to keep students up-to-date on using and evaluating Internet references in their research. In addition, this new edition provides more guidance on avoiding plagiarism. The two sample APA-style papers--one argumentative and one experimental--are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.

Sandler Success Principles: 11 Insights that will change the way you Think and Sell


David H. Mattson - 2012
    Now they are revealed for you to learn and use in your own business and career. A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these “old tapes,” you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals. You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals. The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

The Wisdom House


Rob Parsons - 2014
    And then Rob began to think about how he hoped he'd have the chance to talk with all his grandchildren as they grew. He imagined them coming into his study, settling into one of the two comfy armchairs in front of the fire and opening up about the challenges they were facing. Perhaps it would be when they were beginning their first job, buying their first house, getting married or starting a family. Or perhaps they'd talk long into the night, when their hearts were broken or friends had betrayed them. Perhaps he would have the chance to help them rebuild the dream that somebody had trodden on. "Come on in, take a seat—tell me what's been going on. . ." Rob knew he wouldn't have all the answers. But maybe he could help—just a little.