For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    It was the U.K.’s worst rail disaster in years. On the morning of October 5, 1999, two rush-hour commuter trains collided just outside London. Hundreds were feared dead. Though he was traveling in the front-most carriage, the novelist Andrew Rosenheim survived the crash. In “The Secrets of Carriage H,” Rosenheim recalls in heart-pounding detail the events of that day and opens up about the emotional rollercoaster that consumed him for months thereafter. Told with the rich textures of a novel and the bare heart of a memoir, “The Secrets of Carriage H” explores the unspoken consequences of survival and offers brutal, sometimes hilarious insight into the human condition. Andrew Rosenheim was born and raised in Chicago, but has lived in England for the last thirty-five years. He worked in publishing for many years at Oxford University Press and then as the Managing Director of Penguin Press. He is the author of seven novels, most recently Fear Itself and The Little Tokyo Informant. His writing has appeared in The Times, The New York Times, the Times Literary Supplement, and many other publications. Married, he lives with his wife and twin daughters near Oxford and is the editor of Kindle Singles in the U.K.Cover design by Evan Twohy.

    Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to fool rather than to inform.

    Whether you're dealing with debt, uncertain about retirement or simply want to get a grip on your finances, this book can put you on the road to happiness with a simple 11-week journey. Just 5-10 minutes a day to think about money, your habits, your goals, and your dreams. What steps can you take today to get your finances on track? What bad habits, bad investments, and misconceptions should you let go of? This book is packed with 77 days' worth of real, actionable guidance for getting your money right--for good. It's not an investment scheme, not extreme couponing, not something else to add to your daily to-do list. Instead, it's about changing you--and the way you handle and think about money--so you can start building the life of your dreams.The next 11 weeks will be a revelation: Some days you'll learn about finance, other days you'll learn about yourself. Many days, you will be given a concrete list of things to do--right at that moment--to start steering your financial situation onto the right path.Learn how to stack the financial odds in your favor Amass savings for retirement, the children's college or that next financial emergency Change your perspective on money and its role in your lifeGet your financial house in order--and keep it that way A better life is possible. You do have the power to change things for the better. From Here to Financial Happiness is your personal roadmap to financial freedom.

    Sometimes things in life are not positive. Sometimes bad things happen to good people. If you've had a nightmare of a year, the last thing you want to hear is "Be positive!" Instead, you need an actual strategy to dig yourself out, and a truly useful guidebook to show you where to go next. This is that guidebook.Through the engaging tale of a business traveller and the three significant encounters on his journey, this book takes you on a journey of your own to self awareness, and an improved approach to business, parenting and relationships. You'll learn how thinking "useful" is better than thinking "positive," and you'll uncover the utility of your past, present and future challenges. You'll undergo a major shift in the way you solve your problems, and you'll learn how to navigate your way out of ambiguity and toward success.If you have challenges at work right now, just deciding to "be positive" will not fix them. Useful belief and strategy will. This book shows you how to frame your challenges to make them surmountable, and how to formulate an action plan for getting where you need to be.Learn a simple self-awareness strategy that turns problems into plans Discover the truth about "truth" and the importance of "useful" Go beyond positivity to actually fix personal and professional problems Uncover the valuable lessons you've learned from the challenges you've overcome Everything that has ever happened to you has happened for a reason. It doesn't matter if it's true, because it's useful to believe it is true. Useful Belief leads you toward the self-awareness and strategic outlook you need to achieve personal fulfillment and professional success."

    First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident." --Arthur SchopenhauerThe Ponzi Factor is the most comprehensive research ever compiled on the negative-sum nature of capital gains (non-dividend stocks). The book shows why, as a whole, ALL investors will lose money from buying and selling stocks.Most people don’t realize that profits from buying and selling stocks come from other investors who are also buying and selling stocks. When one investor buys low and sells high, another investor is also buying high and needs to sell for even higher. Companies like Google, Telsa, Facebook never pay their investors. Their investors’ profits are dependent on the inflow of money from new investors, which by definition, is how a Ponzi scheme works.This book is not for everyone. If you are a finance junkie who wants to rationalize why companies don’t have to pay their investors and believe a system that shuffles money between investor can magically create more money than people contribute, then this book is not for you. On the other hand, if you understand why we can’t create money by shuffling it with imaginary paper, and that investors invest because they want money, not value, then you will learn something you will never forget: The mechanics of how the stock market works and what really makes a stock price move.A stock without dividends is a Ponzi asset. It’s not how equity instruments were designed to work historically and not how ownership instruments are supposed to work logically. The Ponzi Factor is not a perspective or an opinion. It is a proof that is based on definition, logic, and it is supported by observable facts and history. This is not a story that will disappear after another market crash. It is an idea that will remain relevant for as long as the stock market exists.Lastly, to critics, the naysayer, and the finance junkies who think the imaginary value = cash. The author will award $20,000 to anyone who can show why non-dividend stocks DO NOT meet the definition of a Ponzi scheme. That’s $20,000 in cash, not value. (Details on this book's website. The Ponzi Factor. Proof by Definition.)

    In the era of its game-changing dominance, how can any company compete?We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In  The Shopping Revolution , Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.Kahn, also the author of  Global Brand Power: Leveraging Branding for Long-Term Growth , examines: How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?  How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.“A brisk and thought-provoking anatomy of shopping in the 21st century.”—Kirkus Reviews“A must-read for anyone who aspires to reach customers today—and tomorrow.”—Marc Lore, CEO, Walmart eCommerce US “A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell.”—Stuart Weitzman, Founder, Stuart Weitzman LLC

    Suspend disbelief as you read the following:2. "We Become What We Think About." - Earl Nightingale3. Then, decide that it's true.Now, the rest of your life, you'll be testing this for yourself. You may be asking questions like these:- Can you actually change what you think about? - Do positive thoughts create a positive personal environment? - By being critical of anything or anyone around you actually improve conditions? - Is your health affected by negative thinking?You'll find continuing instances of how this is true and how it might not be. You'll be “haunted” by this singular thought, although the results won't make you lose sleep – instead, you'll awake with fresh inspirations from time to time about how to live your life even better than you are now. Because you've just started on a journey which has no definite end. As Earl Nightingale once said: "Do what the experts since the dawn of recorded history have told us to do: pay the price, by becoming the person you want to become. It's not nearly as difficult as living unsuccessfully."Start today. You have nothing to lose - but you have your whole life to win."

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

    The Great Recession is more than four years old, and counting. Yet, as Paul Krugman points out in this powerful volley, "Nations rich in resources, talent, and knowledge, all the ingredients for prosperity and a decent standard of living for all, remain in a state of intense pain." How bad have things gotten? How did we get stuck in what now can only be called a depression? And above all, how do we free ourselves? Krugman pursues these questions with his characteristic lucidity and insight. He has a powerful message for anyone who has suffered over these past four years: a quick, strong recovery is just one step away, if our leaders can find the "intellectual clarity and political will" to end this depression now.

    This book argues that, if carefully programmed, they can be used to change your life in a positive, healthy way. The key is self-hypnosis, and the book describes what this is, how it works and how it can be used to unlock your true potential and bring success to your life. It provides a step-by-step explanation of how the state of self-hypnosis can be induced, and with simple exercises shows how the powers of the mind can be harnessed. The technique can be used for a wide variety of applications. Christian Godefroy's other books include "The Complete Time Management System" and "Super Health".

    The reality: The biggest thing you won't learn in college is how to succeed professionally.Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.Michael Ellsberg set out to fill in the gaps by interviewing a wide range of millionaires and billionaires who don't have college degrees, including fashion magnate Russell Simmons, Facebook co-founder Dustin Moskovitz and founding president Sean Parker, WordPress creator Matt Mullenweg, and Pink Floyd songwriter and lead guitarist David Gilmour. Among the fascinating things he learned: How fashion designer Marc Ecko started earning $1000 a week in high school with his own clothing business, and later grew it into an empire. How billionaire Phillip Ruffin went from lowly department store employee with no college degree, to owner of Treasure Island on the Vegas Strip. How John Paul DeJoria went from homelessness to billionaire as founder of John Paul Mitchell Systems Hair Care Products.This book is your guide to developing practical success skills in the real world. Even if you've already gone through college, the most important skills weren't in the curriculum-how to find great mentors, build a world-class network, learn real-world marketing and sales, make your work meaningful (and your meaning work), build the brand of you, master the art of bootstrapping, and more.Learning the skills in this book well is a "necessary" addition to any education. This book shows you the way, whether you're a high school dropout or a graduate of Harvard Law School.

    His books Golf Is Not a Game of Perfect, Golf Is a Game of Confidence, The Golf of Your Dreams, and Putting Out of Your Mind have all become classics for golfers everywhere. Weekend golfers and pros like Brad Faxon, Darren Clarke, Padraig Harrington, Tom Kite, and Davis Love III all read and listen to the man they call Doc because his teachings are simple and direct -- and in the end, what Doc says makes them play better golf. The Golfer's Mind was actually first suggested by Davis Love, Jr. -- Davis Love III's dad -- who encouraged Doc to write an instruction book on golf's mental challenges, organized by topic. Love thought that golfers could keep the book with them, or at least nearby, at all times. When they needed a refresher on a certain issue, they could consult the book, read for a few minutes, and take away solid guidance regarding their difficulties. Doc heard what Love said, and twenty years later, The Golfer's Mind is that book. From his Ten Commandments (Commandment I. Play to play great. Don't play not to play poorly) to just about any topic a golfer might imagine, this is the ideal way for players to get all of Rotella's teachings. Doc covers topics including:ButterfliesPracticing to Play GreatThe Rhythm of the GameRoutineSetbacksHow Winning HappensIn the perfect format for the busy golfer, The Golfer's Mind is the concise and convenient quick-reference tool to appeal to Rotella's millions of followers and is sure to become a golf classic.