Managerial Economics: A Problem Solving Approach


Luke M. Froeb - 2007
    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

The Everything Bubble: The Endgame For Central Bank Policy


Graham Summers - 2018
     Because these bonds serve as the foundation of our current financial system, when they are in a bubble, it means that all risk assets (truly EVERYTHING), are in a bubble, hence our title, The Everything Bubble. In this sense, the Everything Bubble represents the proverbial end game for central bank policy: the final speculative frenzy induced by Federal Reserve overreach. The Everything Bubble book is the result of over a decade of research and analysis of the financial markets and economy by noted investment analyst, Graham Summers, MBA. As such, this book is intended for anyone who wants to understand how the US financial system truly operates as well as those interested in the Federal Reserve’s future policy responses when the Everything Bubble bursts. To that end, The Everything Bubble is divided into two sections: How We Got Here and What’s to Come. Combined, these sections represent a blueprint for all things finance and money-related in the United States. This knowledge is now yours.

Guidebook to Mechanism in Organic Chemistry


Peter Sykes - 1970
    This guidebook is aimed clearly at the needs of the student, with a thorough understanding of, and provision for, the potential conceptual difficulties he or she is likely to encounter.

Football Leaks: Uncovering the Dirty Deals Behind the Beautiful Game


Rafael Buschmann - 2018
    These documents reveal the clandestine dealings of clubs, players and agents at the highest echelons of international football. And the story they tell is astonishing.From the eye-popping details of player transfers including Neymar Jr, Pogba and Coutinho, to the loopholes and opaque tax structures that ensure maximum earnings for players and agents alike, this is a tale rife with rapacious greed and questionable deals. At the same time, it is the gripping story of a fan who wanted to free football from its corrupt overlords - and now finds himself on the run.

Mastering the Art of Photography Composition: Learn Tips and Tricks for Better Creative Photos for Beginners and Intermediate Photographers


Stephen Hockman - 2013
    Often, a photographer will spend long days capturing photos only to return with a set of images that he or she is not completely satisfied with. Sure, the lighting and exposure may have turned out great, but the overall composition of the photos leaves something to be desired. In short, they lack that “wow” factor that they see in other photographers’ shots.Composition is the foundation in which great photography is built upon. A photo may be properly lit and contain good subject matter, but if it is doesn’t have good composition it will never be considered more than an amateur shot. How can you overcome this? We’ll teach you in this book. Finally, a Book on the Art of Photography that Teaches Tips and Tricks for Creative Composition! Our intention with this book is to teach you the tips and tricks professionals use to craft a great image design and learn how to incorporate these into composition that will lay the foundation for you to create amazing photos. Once you master the art of photography composition, you’ll know exactly what elements it takes to compose a great shot before you even touch the shutter button! As a result, it will free you up to concentrate on the other ingredients that go into making a beautiful photograph.Digital photography composition techniques you'll learn include: - How to develop the ability to see and shoot great digital photographs- Multiple ways in which to compose the best shot, regardless of subject matter- What the rule of thirds is and how to use it to your advantage- Where to place dominant vertical or horizontal subjects within the frame for maximum results- How to effectively use symmetry in photography- Understanding balance and visual weight within a photo- How to use lines in photography- How each type of line (horizontal, vertical, diagonal and curved) can be used to evoke a specific feeling within the viewer- How to instantly make a boring composition more dynamic- Ways in which to use different camera angles to add interest to a photo- How to master Out of Focus Foreground Framing, a signature style of many professional photographers- Unique ways to composing better backgrounds in any situation- How less can actually be more in photography- and much more!If you own a camera you owe it to yourself to learn how to master the art of composition in photography. The lessons taught in this book will provide you with knowledge you can use or the rest of your life as a photographer. Throughout this book you’ll find multiple examples of great photography composition that you can use for inspiration for your own shots. Secure your copy of this book and start your journey to better photography today!

The Bullish Case for Bitcoin


Vijay Boyapati - 2021
    

Ecology (Modern biology series)


Eugene P. Odum - 1963
    The pictorial models are useful in understanding relationships. The models also abound in descriptive detail.

E-Commerce: Business, Technology, Society


Kenneth C. Laudon - 2001
    This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

M: Marketing


Dhruv Grewal - 2007
    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues


Henry R. Cheeseman - 1992
    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

Exploring Ethics: An Introductory Anthology


Steven M. Cahn - 2008
    Steven M. Cahn brings together a rich, balanced, and wide-ranging collection of forty classic and contemporary readings. Most importantly, he has carefully edited the articles so that they will be exceptionally clear and understandable to undergraduate students. The selections are organized into three parts, providing instructors with flexibility in designing and teaching a variety of ethics courses. The first part, Challenges to Morality, considers the overly simple assumptions that beginning students may bring to moral issues. The second part, Moral Theories, provides selections from the most influential ethical theories of the past along with commentary by contemporary thinkers. The third part, Moral Problems, offers opposing perspectives on nine controversial issues: abortion, euthanasia, world hunger, terrorism, pornography, affirmative action, animal rights, the environment, and capital punishment. Exploring Ethics features selections from Plato, Aristotle, Hobbes, Kant, Mill, Nietzsche, Thomas Nagel, James Rachels, John Rawls, Tom Regan, Peter Singer, Susan Wolf, and many others. Each reading is preceded by a detailed introduction and followed by study questions that encourage students to think philosophically. Ideal for courses in introduction to ethics or contemporary moral problems, this unique anthology can be used independently or as a companion to a single-authored text. An Instructor's Manual and Companion Website accompany the text. The instructor's materials include a testbank, key terms with definitions, reading summaries, and PowerPoint lectur

Business Law: The Ethical, Global, and E-Commerce Environment


Jane P. Mallor - 1997
    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

Preparing to Teach in the Lifelong Learning Sector


Ann Gravells - 2008
    This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. Please note: This book has since been updated to reflect the new title of the qualification: The Award in Education and Training.The qualification unit content contained in the appendices has since changed, and some legislation mentioned in the book has been updated.

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising


Corey Rabazinski - 2015
    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

Full Circle: A memoir of leaning in too far and the journey back


Erin Callan Montella - 2016
    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.