Book picks similar to
Making Them Believe: How One of America's Legendary Rogues Marketed "The Goat Testicles Solution" and Made Millions by Dan S. Kennedy
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The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation
Brant Pinvidic - 2019
And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule.Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.Simplify. Say less. Get More.
Oola: Find Balance in an Unbalanced World
Dave Braun - 2013
Oola is a "state of awesomeness." When your life is balanced and growing in the 7 key areas of life (Fitness, Finance, Family, Field, Faith, Friends, and Fun).Oola reads more like a collection of kick-butt anecdotes and sincere stories that just happen to have meaningful messages. Co-authors Dave Braun (The OolaSeeker) and Troy Amdahl (The OolaGuru) have been there and done that.Kurt Warner, NFL MVP, wrote the foreword. "What I have been seeking, and what I believe everyone is seeking ... in an OolaLife." Mark Victor Hansen (the "Chicken Soup for the Soul" co-author) says, "Oola is happy inspiration!" Oola has received glowing reviews from top authors, pro athletes, musicians, industry leaders, and Olympians.Need 7 more reasons to read this book:1. Learn the three simple steps to balance and grow your life in an unbalanced world.2. Uncover what blocks you from the life of your dreams and what can get you there faster.3. Find out what you can learn from a drunken Thai monkey, a black Ninja, and zebra-striped underwear.4. Why no matter what you have done or have failed to do, you deserve a better life.5. Become inspired to take the steps, reach your milestones, and achieve your OolaLife.6. Discover the 7 key areas of life you must balance and grow.7. Unlock the secrets to taking your life to the next level.
Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and Confidence
Fran Hauser
This book helps put you in the driver's seat to embrace the journey and love your career." —Rebecca Minkoff, Founder of Rebecca Minkoff & The Female Founder CollectiveYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of
The Myth of the Nice Girl
, follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource. Stemming from years of experience in senior leadership at Time Inc.'s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions:Fall in love with your careerDesign your career action planCreate time and spaceKnow your valueBuild your dream teamReflect and resetEach chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential.PRAISE FOR FRAN HAUSER:Named one of the "6 Most Powerful Women in NYC's Tech Scene" by Refinery29 "Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how." —
goop
"Fran Hauser turns the 'nice girl' notion on its head."—
Forbes
"Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace" —
Refinery29
Voices of Recovery
Overeaters Anonymous - 2002
This daily reader contains inspirational quotations from Overeaters Anonymous literature along with the experience, strength and hope of Overeaters Anonymous members.
The Brain Audit: Why Customers Buy (and Why They Don't)
Sean D'Souza - 2009
Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Tennis Ball Self Massage: Stop Your Muscle and Joint Pain
Lauren Bertolacci - 2013
You’ve deloaded, done your recovery session, even taken a hot bath. Oh how nice a massage would be right now. The problem is not all of us have the time or the money to invest in some good soft tissue work. Want a cheap yet extremely effective way to get rid of your aches and pains? This easy to understand guide will help you address all of those problems and more. Best of all, you don't even need to leave your house or buy any expensive tool. Just grab a tennis ball and get started.Being able to treat your own pain is a very valuable tool. It can save you a lot of money and mean less trips to the physiotherapist as well as ensuring that you are keeping your body in good condition. Trigger points and tight muscles are a common cause of muscle and joint pain. They can refer pain to other areas as well as causing problems at the site itself. Although they don't count for all the pain you might be suffering from, releasing them can certainly help get rid of a lot of the pain, if not clear up your problem entirely. Have you ever been to the doctor and he or she told you that theres nothing wrong, even after extensive scans? You might simply need some work on your muscles. Keeping the muscle tissue quality high will help reduce the amount of injuries you suffer from, improve your posture as well as help a lot of muscle and joint pain.In this book you can learn how to effectively get rid of shoulder pain, neck pain, upper and lower back pain, hip and glute pain and stiffness, leg and knee pain, calf pain, ankle stiffness, Achilles problems and much more.Actual excerpt from the book of how I discovered this great technique."When I was playing in Germany, I had really bad shoulder pain. The kind that ran down to my fingers and made me unable to put my arms over my head. One night trying to get relief I grabbed my old Motorola and started laying on it, with it digging in under my shoulder. Slowly and excruciatingly I released the rotator cuff muscles and gave myself a pain free range of motion that I had only dreamed of before. Needless to say, I thought I was a genius and upgraded to a tennis ball pretty quickly."
Portal to Genius
Leslie Householder - 2009
Follow Richard and Felicity who are at the end of their financial rope, Morgan who needs a medical miracle for his son, and Ray who needs to find $4.5 million dollars by Wednesday as they each discover their portals to genius. Built on the premise that the solution to every problem is just an idea away, Leslie Householder (award-winning best selling author of The Jackrabbit Factor: Why You Can) and Garrett B. Gunderson (New York Times best selling author of Killing Sacred Cows), bring you an experience you'll never forget through this brilliant work true to its name: Portal to Genius.
The Art of Psychological Warfare: 51 Principles of Conflict Resolution, Negotiation, Strategy, Office Politics, Career Building, Self Help, & Motivation for Success & Happiness in Business & Life
Mark B. Warring - 2015
The August 26, 2015 reviewer is correct in that there are some typos and at least one misuse of speech in this first edition and they will be corrected if there is enough interest for me to publish a corrected and expanded second edition. The reviewer suggests you read Mr. Greene's book instead, and while his books are excellent, I view his voice and message as distinctly different than mine.Furthermore, the reviewer admits he did not take the time to fully read my book, which would've only taken him about an hour to do, but still feels he can appropriately label it as "paranoia" with "the author... constantly looking over his shoulder, watching for the boogeyman." Emulating Mr. Greene's poetic and heightened writing style, he states "Where this book is flawed and reeks of amateur, Greene's book is slick and authoritative."I don't think my book is for everyone, because not everyone is willing to honestly evaluate how the self interest of others can, at times, collide with their own self interest. If you want a book with no grammatical errors, that is politically correct, and will not challenge your thinking in any way, then this book is not for you. If, on the other hand, you find the subject matter interesting based on the description below and are open minded enough to have your views challenged, then give this book a try. At present I have lowered the price from $2.99 USD to 99 cents in hopes of generating more interest in the book, and hopefully more balanced reviews.If you know anything about Amazon sales rank and pricing, then you know that very little revenue has been generated from this book. I didn't write and publish this for the money. I did it to challenge you. I humbly invite you to take this journey with me. You've got nothing to lose. Sincerely, Mark B. WarringThis book is not a joke. Psychological warfare is happening all around you regardless of whether you admit or not. Why continue to be an unknowing victim? Why continue to hopelessly wish that the world becomes fair? Why not understand the methods others are using against you so that you can know what your options are to defend yourself? You can be a good person with a strong sense of self while engaging in psychological warfare. And you don't have to lose your mind in the process.This brief book of approximately 10,000 words is about the way the world really works and what you can do about it. It is not a book about being nice to people and actively listening to them. Those books have their place, and I'm not necessarily knocking them, but this book won't waste your time with politically correct tactics that you're already smart, studied, and savvy enough to know about.This is a book about confronting your private thoughts about inevitable conflicts. Some of this book may completely shock you and cause you to confront reality for what it truly is. Think of this book as Lao Tzu meeting Sun Tzu meeting Machiavelli meeting Napoleon Hill and formulating a practical treatise for our time.No matter how little or how much money or power you have, you'll be attacked and exploited. But in the wake of conflict and stress, you can be happy and self expressed, as this is ultimately a book about enjoying life's highest victories. Please join me on this journey. Buy this book now and start reading it. I don't think you'll regret it.
The Big Fat Truth: The Behind-the-scenes Secret to Weight Loss
J.D. Roth - 2016
Who could help it? Here was a young woman who, just a few months earlier, had weighed in at 340 pounds on the hit ABC show Extreme Weight Loss. Now for all the world to see—and merely part way into her one-year effort to pare down—she’d (literally) gone further than she’d ever expected. From barely being able to walk up the stairs to running 26.2 miles in practically no time? The body is an amazing thing. And yet … it’s no match for the brain. It wasn’t the strength of Meredith’s body propelling her across the Niagara Falls finish line—it was the power of her mind. No one knows that better than JD Roth, who as the number one producer of TV weight loss shows has helped countless overweight people change their bodies—and lives—for the better. Viewers of Extreme Weight Loss, The Biggest Loser, The Revolution and other transformational shows have seen the “technicians”—the trainers, the nutritionists, the doctors, and other health pros who appear on-screen—but they’ve never seen the heart and soul behind these amazing makeovers. That would be JD, whose production company not only created weight loss television, but who has produced more episodes in the genre than all other producers combined. He’s the behind-the-scenes wizard who gets inside the heads of the shows’ participants, encouraging, persuading, prodding, and inspiring them to succeed. Intimately involved in casting the shows’ contestants, then seeing them through the weight loss process, he’s the guy whose picture they tape onto their elliptical trainers and angrily scream at each night—then hug out of gratitude the next morning. He’s the guy who holds them when they cry and the one who tells them they need to get back on the treadmill even though they’re crying. JD is the shows’ tough-love dad—love being the operative word. Because it’s not just TV to JD; he’s on a mission to change people’s lives. Every fat person (yes, “fat person”—there’ll be no sugarcoating here) knows that you need to move more and eat less to shed pounds. Not exactly rocket science. Yet that simple formula doesn’t get to the root of what makes someone top out at 500 pounds, or sometimes just carry an extra fifty. The missing link in transformative weight loss is mental and emotional fortitude. Mining the same problem-solving and motivational skills JD has used so successfully with reality show contestants,
The Big Fat Truth
gets readers to address the real reasons they’re overweight (and nobody gets away with saying it’s because they love food). With his combination of enthusiasm, empathy, no-holds-barred style, and master story-telling abilities, JD helps them unearth and tackle the unresolved issues they’ve buried under the French fries and chocolate chip cookie. Presented in three parts,
The Big Fat Truth
includes short straight-to-the-point chapters that help readers identify their real issues, create their own reality show, and then shake up their lives to do the impossible. Included throughout are inspiring stories, advice, and before-and-after photos from people JD has helped to lose weight (both on camera and off), along with quick tips for how to stay accountable and a 30-day plan for putting this advice into action.
The Secret to Money Masterclass
Rhonda Byrne - 2020
You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.In this new book, Rhonda Byrne, author of The Secret, explains how the law of attraction applies specifically to wealth and your relationship with money. By applying the knowledge in The Secret, you can stop money from slipping through your fingers, and eliminate forever the perpetual state of “not having enough money.” You will discover the power you have to bring money to you and to live a life of abundance, where you can be, do, or have anything you want.Subjects covered by Rhonda include personal finance, eradicating a poverty mindset and adopting a wealth mindset, job hunting, career advancement, creating a successful business, and giving and sharing wealth.Rhonda also presents many inspirational real-life stories of people who have used The Secret to attract wealth, build a company, pay off debts, acquire a home, and secure a high paying job.They say money doesn’t grow on trees—but with the knowledge of The Secret to Money Masterclass, you will feel that it actually does, as money starts to come into your life from unexpected places. Financial freedom can be yours, and as you will discover, it is just one thought away!
Unbelievable Freedom: How We Transformed Our Health and Happiness with Intermittent Fasting
Ryan Smith - 2018
They had been on the hamster wheel of diets from long before they met. From the time of their wedding in 2003, they ate their way through a decade plagued by massive weight gain until 2014, at which point they topped out at well over 500 pounds combined. First Ryan began a weight loss effort, then Kim followed suit, eventually leading them both to intermittent fasting as outlined in Gin Stephens’ “Delay, Don’t Deny: Living an Intermittent Fasting Lifestyle.” At this point, Ryan and Kim have lost a collective 220 pounds. The journey transformed not only their connection to food, but to themselves and to each other. Their lives are filled with a peaceful joy that they hope to share with others. The Smiths specifically hope to reach couples who feel their separate issues with food are magnified in the context of their relationship. They run a busy Facebook support group called Fasting, Feasting, FREEDOM with Kim & Ryan. Updates about their lives can always be found at www.fastingfeastingfreedom.com.
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible
Evaldo Albuquerque - 2019
For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it’s a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret.” —Bill Bonner, Founder of Agora. “It’s not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque’s “16 Word Sales Letter™” is such a strategy. I’m going to recommend this as a must-read to all my copywriting proteges.” —Mark Ford, best-selling author and chief growth strategist for Agora. “Evaldo is the world’s greatest copywriter you’ve never heard of. Why haven’t you heard of him? Because while others are selfpromoting ... heck, while they’re eating, sleeping and relaxing... he’s cranking out the next blockbuster. He never stops. He’s a 9-figure sales machine and our business’s secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you.” —Peter Coyne, founder of Paradigm Press, Agora Financial’s largest imprint “I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on "writing" I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations—I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. “Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It’s a must-read primer for anyone who writes sales copy…. Read this book—and learn from one of the best.” —Oren Klaff, best-selling author of Pitch Anything and Flip the Script “Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter™, reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world’s top copywriters. When asked at a recent seminar I gave what are the two best books I’ve ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter™ by Evaldo Albuquerque.” —Caleb O’Dowd The 16-Word Sales Letter™ is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It’s a simple formula that could help you generate millions in online sales... No matter how competitive your niche is….No matter what kind of product or service you’re selling…And no matter your level of experience. That’s because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. And now, for the first time ever, Evaldo Albuquerque is revealing the details of this system in this brand-new book.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Maria Veloso - 2004
Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"
The Leadership Sutra: An Indian Approach to Power
Devdutt Pattanaik - 2016
Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.
Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million
Paul Oberschneider - 2016
There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.